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Minds&More Welcome - Can You Uberize Your Business

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This was the welcome presentation to present Minds&More, position the theme and review the agenda of the Minds&More Marketing & Sales Performance Summit of Nov 18 2015

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Minds&More Welcome - Can You Uberize Your Business

  1. 1. Marketing and Sales Performance summit 18 november 2015 event partners Business partners
  2. 2. WH MINDS & MORE
  3. 3. Grégoire Vanderveken Ingrid Van Den Borg Benny Van Calster Francois Delvaux Myriam Vangenechten Pieterjan Kempynck Pascale Hall Thomas Donck Fiona Foschi Marianne Dewandeleer
  4. 4. Jo V.C. Marketing, Online, Project mgt; Colruyt, bpost, Acerta, Telenet Sylvain D. Business Analysis, Pricing; Base, Nielsen, Elanco, Wolters Kluwer Gaelle H. Marketing, Digital, Portfolio; L’Oreal, Elanco, Puratos Fabienne M. Marketing, e-commerce; Mobistar, Sanoma, bpost Anne-Marie B. Brand Communication, Campaign; KPN Orange, Niko, Barco Fabienne C. Communications, PR; BT Global, Ingersoll Rand, Cargill Jacques V. International Sales Mngmt; British Telecom, VLS-group, Microsoft Paula D. Sales Leadership & Mgt; Easynet, NTT & GlobalCollect Marc F. Marketing, Segment Mgt; Base, Electrabel, Acerta, Luminus Berit B. Marketing, Communications; Telenet, Barco, Base Ingrid S. Marketing, Channel, customer engagement; Rail Blue, Fujitsu, Barco Dries M. Marketing, Online, Social; Vacature, Studio 100, Puratos Sarah X. Pricing, Process, Bus.Req.; PwC, IBM, Elanco Ann V.D. Marketing, Product, Campaign; Kipling, Sanoma, Ecover Siska B. CRM, Customer centricity; DVV, Microsoft, Bekaert Karine V.M. FMCG Marketing, Communications; PepsiCo, ebay, Abinbev, WeightWatchers Yvonne G. Marketing, Communications; Indaver, Acerta, Vito Jill V. Communications, Events; Ecover, Colruyt, Siemens Hadrienne F. Business analysis, Project Mgt; McKinsey, bpost, Altran Wim M. Product Management; Arval, Topcom, Zapfi Ingrid L. Marketing, Communications, Channel; Belgacom, Barco, Docbyte Richard T. Marketing Communications, Public Affairs; Europay, Baxter, Johnson&Johnson Suzanne M. Brand & Campaign Management; BBD0, CHOCO, Electrabel Sylvestre d.J. Marketing, Go-to-Market, NPD; Acerta, Puratos, WKTS Gretl L. International Brand Management; Mondeléz, Alpro Wim V. App & Services Marketing; Business Objects, Micorsoft, Barco Sabine C. Sales Performance, CRM, S&M automation; SAP, Oracle, EY Els D.K. Marketing, Communications, Product; Telenet, Ontex, Energy ICT, Provamel Alexis V. Communications, Online, Social; KBC, Barco Filip A. Digital, Marketing; GSK, Argenta, Teleroute, ING
  5. 5. sales Sales & lead management Large account management process Creating & managing opportunities Sales Enablement Social Selling Value based selling and pricing Negotiating success Leveraging your CRM tools Partner channel management transformation Defining vision & mission Shifting the paradigm and change management Building customer centric or solution led organizations Organizational design Innovation & NPD processes Internal communications Coaching & capability building Marketing & sales alignment Building employee engagement Market Assessments Segmentation, targeting & positioning Product management & marketing Go to market plans & activation Communication management Pricing & value capturing (Employer) brand management Customer experience & loyalty Marketing performance & KPI’s Marketing Deep Expertise
  6. 6. Flexible service solutions to help Drive Growth ACADEMY Periodic events to network, learn and share knowledge CONSULTING Experts to consult, coach or manage growth projects INTERIM Specialist resources to fill organizational gaps
  7. 7. Nurture Relationships Long Term Household Names… Industry Leaders… as well as SME’s & Entrepreneurs…
  8. 8. Methodologies PROVEN Create & win opportunities and manage relationships Commercial Performance Sales Coaching Coaching for sales managers Manage indirect channels better Channel Management Enhance capabilities and management Call Centers Assess and select talent Build teams People & Organisation Align sales and marketing on plans and tactics Funnel Management Social Selling Leverage your network Deliver the right message at the right time Sales Enablement
  9. 9. Methodologies Social Selling Leverage your network Deliver the right message at the right time Sales Enablement Social Selling Leverage your network PROVEN Sales Enablement Deliver the right message at the right time
  10. 10. Can You Your Business? ize
  11. 11. ize Usership Customer Centricity Mobile Data Surge Pricing
  12. 12. Your Business? ize Can You?
  13. 13. You all can. In your own way.
  14. 14. Think about... IT as a core capability Customer Journeys Collaborative behaviors Shorter cycles Start Small
  15. 15. Digitalis the vector to bring Marketing & Sales Marketing sales DIGITAL together
  16. 16. Dado Van Peteghem Managing Partner at Duval Union Consulting Jamie Shanks CEO of Sales for Life Lesley Ronaldson SMB Sales Manager at LinkedIn Kurt Ghijsbrecht Sales Director at Artoos-Hayez Frederick Van Asbroeck EMEA Lead Digital at Johnson & Johnson Medical Tamara Schenk Research Director at CSO Insights Mario Haneca Marketing Director at Showpad
  17. 17. Prizes Drawing of evaluation forms End of Day
  18. 18. 13.00 Keynote speech ‘Mastering Digital Disruption’ by Dado Van Peteghem Room Diamond 14.00 Break-out 1 – Roadmap to Successfully Exploiting Social to boost Marketing & Sales by Jamie Shanks Room Sapphire Break-out 2 – A Case Study on Adopting Social Media tools by Marketing & Sales by Lesley Ronaldson and Kurt Ghijsbrecht Room Diamond 14.45 Coffee & sweets 15.15 Break-out 3 – Digital: from Communication Engagement to Sales Impact by Frederick Van Asbroeck and Mario Haneca Room Diamond Break-out 4 – How to Execute a ‘Customer at the Core’ Strategy by Tamara Schenk Room Sapphire 16.15 Panel discussion 17.00 Networking cocktail PROGRAMME
  19. 19. Dado Van Peteghem, Managing Partner Duval Union Consulting Mastering Digital Disruption Keynote 13:15 – 14:00
  20. 20. Break-out 1 14:00 – 14:45 Jamie Shanks, CEO Sales for Life Roadmap to Successfully Exploiting Social to boost Marketing & Sales
  21. 21. Break-out 2 14:00 – 14:45 Lesley Ronaldson, SMB Sales Manager at LinkedIn Kurt Ghijsbrecht, Sales Director at Artoos-Hayez A Case Study on Adopting Social Media tools by Marketing & Sales
  22. 22. Frederick Van Asbroeck, EMEA Lead Digital at Johnson & Johnson Medical Mario Haneca, Marketing Director at Showpad Digital: from Comm. Engagement to Sales Impact Break-out 3 15:15 – 16:00
  23. 23. Tamara Schenk, Research Director at CSO Insights How to Execute a ‘Customer at the Core’ Strategy Break-out 4 15:15 – 16:00
  24. 24. Thank you event partners Business partners

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