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Mastering Digital transformation

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Mastering Digital transformation

  1. 1. Can you Uberize 
 Your Business? #MSPS15@dadovanpeteghem
  2. 2. @dadovanpeteghem Duval Union Consulting founding partner @dadovanpeteghem #MSPS15
  3. 3. Digital Transformation A model to master digital disruption. @dadovanpeteghem digitaltransformationbook.com #MSPS15
  4. 4. @dadovanpeteghem #MSPS15
  5. 5. @dadovanpeteghem #MSPS15 Mobile THE SPEED OF CHANGE Social Digital Analog Internet
  6. 6. @dadovanpeteghem #MSPS15
  7. 7. @dadovanpeteghem #MSPS15
  8. 8. @dadovanpeteghem #MSPS15
  9. 9. @dadovanpeteghem #MSPS15
  10. 10. @dadovanpeteghem #MSPS15
  11. 11. @dadovanpeteghem #MSPS15 Think about if you want to rent a house or go on an expensive trip? With virtual reality, the seller could put you there so you could virtually walk through that house or hotel, more as if you were actually there."
  12. 12. @dadovanpeteghem #MSPS15
  13. 13. @dadovanpeteghem #MSPS15
  14. 14. @dadovanpeteghem #MSPS15
  15. 15. @dadovanpeteghem WE ARE IN DIGITAL KINDERGARTEN :-) #MSPS15
  16. 16. @dadovanpeteghem #MSPS15 "All this technology is making us antisocial"
  17. 17. @dadovanpeteghem #MSPS15 Let's not be romantic 
 about the past.
  18. 18. @dadovanpeteghem Digital is becoming Business Critical$ #MSPS15
  19. 19. NO ONE IS SAFE #MSPS15
  20. 20. NO ONE IS SAFE #MSPS15 ;
  21. 21. NO ONE IS SAFE #MSPS15
  22. 22. NO ONE IS SAFE #MSPS15
  23. 23. @dadovanpeteghem #MSPS15 1995+ Music Photography Video Rental … 2010+ Print Media TV Travel HR … 2015+ Retail Healthcare Automotive Education Telco Food FMCG Banking/Insurance … 2020 All Safe havens will be subject to digital disruption … WAVES OF DISRUPTION
  24. 24. @dadovanpeteghem #MSPS15
  25. 25. @dadovanpeteghem #MSPS15
  26. 26. @dadovanpeteghem BEHAVIOR IS SHIFTING FAST #MSPS15
  27. 27. @dadovanpeteghem #MSPS15
  28. 28. I skipped 50 slides about @dadovanpeteghem Uber, Airbnb, Tesla, … #MSPS15
  29. 29. @dadovanpeteghem #MSPS15
  30. 30. @dadovanpeteghem We are focussing too much on 'the disruptors' #MSPS15
  31. 31. VENTURE CAPITAL @dadovanpeteghem GLOBAL SCALE Disruptors play a totally different game…. DIGITAL BY DEFAULT #MSPS15
  32. 32. @dadovanpeteghem Years from founding to $1B valuation 98 86 24 8 6 3 1 PRADA HARLEY DAVIDSON NIKE PAYPAL EVERNOTE TWITTER INSTACART #MSPS15
  33. 33. @dadovanpeteghem but watching Messi everyday
 won't make you a great player… You can be inspired… #MSPS15
  34. 34. @dadovanpeteghem Hitting the ball will #MSPS15
  35. 35. We need to @dadovanpeteghem start doing things. "But we already have a plan!" #MSPS15
  36. 36. @dadovanpeteghem "EVERYONE HAS A PLAN TILL THEY GET PUNCHED IN THE FACE" #MSPS15
  37. 37. We need to @dadovanpeteghem do more. #MSPS15
  38. 38. @dadovanpeteghem FROM ... ... TO The Business Digital 
 (at the sidelines) Digital in the core 2015 2020 #MSPS15
  39. 39. @dadovanpeteghem Why should you transform? #MSPS15
  40. 40. @dadovanpeteghem 70 1960 2025 Over the last 50 years, the average lifespan of companies shrunk from 60 to 18 years. S&P 500 - Standard&Poor’s 15 1. TO SURVIVE #MSPS15
  41. 41. @dadovanpeteghem 2. TO BECOME EFFICIENT #MSPS15
  42. 42. @dadovanpeteghem 3. TO ATTRACT TALENT #MSPS15
  43. 43. The biggest challenge is not recruiting GenY @dadovanpeteghem #MSPS15
  44. 44. We are underestimating the urgency to recruit high end digital talents, no matter their age. @dadovanpeteghem This should be your 
 #1 HR priority for 2016 #MSPS15
  45. 45. @dadovanpeteghem Start measuring digital expertise in every new job interview you organize. Whatever the vacancy is about. #MSPS15
  46. 46. @dadovanpeteghem What needs to be transformed? #MSPS15
  47. 47. INFRASTRUCTURE The 7 layers of Digital Transformation Know where to start… @dadovanpeteghem CUSTOMER
 EXPERIENCE LEADERSHIP &
 CAPABILITIES PROCESSES ORGANIZATION BUSINESS MODEL CULTURE #MSPS15
  48. 48. @dadovanpeteghem 1. Forget ideas Start solving problems CUSTOMER
 EXPERIENCE #MSPS15
  49. 49. SO HOW ABOUT VIRTUAL REALITY? @dadovanpeteghem Stop looking at technology WHAT CAN WE DO WITH BEACONS? SHOULDN’T WE INVEST IN DRONES? DON’T WE NEED A MOBILE APP? #MSPS15
  50. 50. @dadovanpeteghem Stop looking for ideas #MSPS15
  51. 51. @dadovanpeteghem If your idea failed, it’s because it didn’t solve an important problem for a large enough audience #MSPS15
  52. 52. @dadovanpeteghem Start solving problems #MSPS15
  53. 53. @dadovanpeteghem Problem Transformation Canvas PROBLEM EMOTIONS SOLUTION FUNCTIONS PRODUCT OR SERVICE CHANGE CURRENCY (benefits) TECHNOLOGY What problem are we solving and for who? What are the basic emotions that problem and solution are addressing? What is the overall solution that would fix this problem? What are the different functions a customer would expect this solution to have? What could eventually be the product or service that we are selling? What technology is most suited and relevant to build this? What are the benefits and are they strong enough to have people change their preference? #MSPS15
  54. 54. @dadovanpeteghem digital
 First digital
 Only> #MSPS15
  55. 55. @dadovanpeteghem 2. Involve everyone Intrapreneurship CULTURE #MSPS15
  56. 56. @dadovanpeteghem FROM day-to-day zombification TO creating momentum #MSPS15
  57. 57. @dadovanpeteghem Everybody can have your 
 “one million dollar” solution #MSPS15
  58. 58. @dadovanpeteghem Imagine that Sony didn’t let Ken Kutaragi work on its idea… #MSPS15
  59. 59. @dadovanpeteghem #MSPS15
  60. 60. @dadovanpeteghem Or that Google didn’t let Paul Buchheit work on its idea… #MSPS15
  61. 61. @dadovanpeteghem #DF2015
  62. 62. @dadovanpeteghem In 1975, this Kodak employee invented the digital camera. His bosses made him hide it. #MSPS15
  63. 63. @dadovanpeteghem You need a culture that stimulates & rewards employees to think like intrapreneurs. #MSPS15
  64. 64. @dadovanpeteghem Disproportionate autonomy is what people need to succeed #MSPS15
  65. 65. @dadovanpeteghem kickbox.adobe.com #MSPS15
  66. 66. @dadovanpeteghem 3. Disrupt your business model before somebody else does BUSINESS MODEL #MSPS15
  67. 67. @dadovanpeteghem If we don’t create the thing that kills Facebook, someone else will. “Embracing change” isn’t enough. It has to be so hardwired into who we are that even talking about it seems redundant. The internet is not a friendly place. Things that don’t stay relevant don’t even get the luxury of leaving ruins. They disappear. Facebook Little Red BookFacebook Little Red Book #MSPS15
  68. 68. @dadovanpeteghem 10 HYPER DISRUPTIVE BUSINESS MODELS Subscription Model Freemium Model Free Model Market Place Access over Ownership Hyper MarketExperience The Pyramid On Demand The Ecosystem HELLOFRESH DROPBOX FACEBOOK ALIBABA ZIPCAR ZALANDOTESLA AMAZON UBER APPLE #MSPS15
  69. 69. @dadovanpeteghem Subscription model HelloFresh Pampers? #MSPS15
  70. 70. @dadovanpeteghem Market Place Alibaba Local food? #MSPS15
  71. 71. @dadovanpeteghem On Demand Uber Laundry? #MSPS15
  72. 72. @dadovanpeteghem #MSPS15
  73. 73. @dadovanpeteghem #MSPS15
  74. 74. @dadovanpeteghem 4. Digital in the core of your organization ORGANIZATION #MSPS15
  75. 75. @dadovanpeteghem From Digital on the side #MSPS15
  76. 76. @dadovanpeteghem To Digital in the core #MSPS15
  77. 77. @dadovanpeteghem Marketing&Comm Customercare Sales HR IT DigitalMarketing Digital Transformation Marketing&Comm Customercare Sales HR IT #MSPS15
  78. 78. @dadovanpeteghem #MSPS15 YOU WILL NEED TO BECOME FRIENDS WITH IT :)
  79. 79. @dadovanpeteghem Go for garage innovation TRANSFORMATION ACCELERATIONDISRUPTION #MSPS15
  80. 80. @dadovanpeteghem Build garages Participate in garages Buy garages #MSPS15
  81. 81. @dadovanpeteghem G
 O
 O
 G
 L
 E GOOGLE CAPITAL GOOGLE VENTURES GOOGLE X #MSPS15
  82. 82. @dadovanpeteghem #MSPS15 - Build stronger connections with tech players from Silicon Valley - Detect trends and identify potential partnerships with start-ups - Foster digital culture and innovation within AXA Group - Initiate pilots with the most promising start-ups "A GARAGE MINDSET IN A CORPORATE BODY"
  83. 83. @dadovanpeteghem Build garages Participate in garages Buy garages #MSPS15
  84. 84. @dadovanpeteghem #MSPS15
  85. 85. @dadovanpeteghem #DF2015 bmwstartupgarage.com
  86. 86. @dadovanpeteghem Build garages Participate in garages Buy garages #MSPS15
  87. 87. @dadovanpeteghem Ahold buys Bol.com for 350 million euro: ‘logical acquisition’ #MSPS15
  88. 88. @dadovanpeteghem 5. Ship it! Seriously, ship it! PROCESSES #MSPS15
  89. 89. @dadovanpeteghem We plan for 2020 while we could be in trouble by 2017 #MSPS15
  90. 90. @dadovanpeteghem WHO ARE WE TODAY? WHO DO WE WANT TO BE BY 2020? 90 DAYS SPRINTS HORIZON VISION TOMORROW STRATEGY #MSPS15
  91. 91. @dadovanpeteghem THE QUICK SHALL INHERIT THE EARTH Fast is better than slow. While slow is adding unnecessary embellishments, fast is out in the world.
 And that means fast can learn from experience while slow can only theorize. Those who ship quickly can improve quickly. So fast doesn’t just win the race. It gets a head start for the next one. Facebook Little Red Book #MSPS15
  92. 92. @dadovanpeteghem Facebook Little Red Book #MSPS15 “Companies are no longer competing against each other. They are competing against SPEED” Salesforce.com CEO Marc Benioff:
  93. 93. @dadovanpeteghem FROM maximum validated product TO minimum viable product corporates disruptors #MSPS15
  94. 94. @dadovanpeteghem “If you are not embarrassed by the first version of your product, you’ve launched too late.” Reid Hoffman Co-founder LinkedIn / VC #MSPS15
  95. 95. @dadovanpeteghem REALIZE QUICK WINS IN THE FIRST 90 DAYS #MSPS15
  96. 96. GO PAPERLESS :-)
  97. 97. @dadovanpeteghem Start Social Selling! we are using only 10% of the potential of social media. #MSPS15
  98. 98. @dadovanpeteghem Marketing Automation #MSPS15
  99. 99. @dadovanpeteghem 6. Digital Leadership Bring digital IQ in the board LEADERSHIP & CAPABILITIES #MSPS15
  100. 100. @dadovanpeteghem “If you can't understand the new world of digital, fire yourself. Build an executive team that is digital- first. Make sure there is a techie on the board of directors. If the board has a low digital IQ, the company will have a low digital IQ” George Colony CEO Forrester Research #MSPS15
  101. 101. @dadovanpeteghem Members of Disney’s Board Jack Dorsey (CEO, Twitter) Sheryl Sandberg (COO, Facebook) Orin Smith (CEO, Starbucks) Former members: Steve Jobs (CEO, Apple) Judy Estrin (former CTO, Cisco) #MSPS15
  102. 102. @dadovanpeteghem Smart London Board #MSPS15
  103. 103. External specialists @dadovanpeteghem + Internal Leader "The Chief Digital Officer" #MSPS15
  104. 104. @dadovanpeteghem Atif Rafiq, former Amazon and Yahoo executive. Now CDO of McDonald’s since 2013. “Our objective is to be ready to move at the pace consumers are.” #MSPS15
  105. 105. @dadovanpeteghem McDonald’s has a Digital Transformation Team with people coming from Facebook, Yahoo, Microsoft, PayPal, AOL and various other tech companies. The team is set to grow to 200+ employees within the next year. #MSPS15
  106. 106. @dadovanpeteghem Rachel Haot became the CDO of New York City in 2011, but after surpassing every target, she became CDO of New York State and won the CDO of the Year 2014 Award. “Our digital goals are using innovation to better serve constituents and using technology to drive the economy.” #MSPS15
  107. 107. @dadovanpeteghem INSIDE OBAMA’S STEALTH STARTUP President Obama has quietly recruited top tech talent from the likes of Google and Facebook. Their mission: to reboot how government #MSPS15
  108. 108. @dadovanpeteghem TODD PARK HAS JUST 18 MONTHS - UNTIL THE OBAMA ADMINISTRATION ENDS - TO RECRUIT A TECH CORPS OF 500. “WHAT WE REALIZED
 WAS, THIS COULD BE A
 RECIPE FOR
 SOMETHING LARGER,”
 THE PRESIDENT
 EXPLAINS. IF THE TECH
 TEAM SUCCEEDS, IT
 COULD TRANSFORM
 AMERICANS’
 ATTITUDES ABOUT GOVERNMENT. #MSPS15
  109. 109. @dadovanpeteghem 7. Introduce agile platforms Replace the lagging systems. INFRASTRUCTURE #MSPS15
  110. 110. @dadovanpeteghem FROM lagging fixed outdated expensive super-large TO agile cloud-based user friendly inexpensive custom #MSPS15
  111. 111. @dadovanpeteghem https://charlieapp.com/ #MSPS15
  112. 112. @dadovanpeteghem https://slack.com/ #MSPS15
  113. 113. @dadovanpeteghem http://www.showpad.com/ #MSPS15
  114. 114. @dadovanpeteghem http://www.socialseeder.com/ #MSPS15
  115. 115. INFRASTRUCTURE The 7 layers of Digital Transformation Know where to start… @dadovanpeteghem CUSTOMER
 EXPERIENCE LEADERSHIP &
 CAPABILITIES PROCESSES ORGANIZATION BUSINESS MODEL CULTURE #MSPS15
  116. 116. Indicate where you are hurt most. @dadovanpeteghem Tackle that one first. To know where to start… #MSPS15
  117. 117. @dadovanpeteghem Start your transformation The time is now. 1. Forget ideas, start solving problems 2. Involve everyone 3. Disrupt your own business model 4. Bring digital in the core of your organisation 5. Ship it: a horizon vision and a tomorrow strategy 6. Install digital leadership 7. Introduce agile platforms #MSPS15
  118. 118. @dadovanpeteghem This is the biggest shift since the industrial revolution. #MSPS15
  119. 119. @dadovanpeteghem GO ALL-IN #MSPS15
  120. 120. dado.vanpeteghem @duvalunion.com Duval Union Consulting founding partner @dadovanpeteghem #MSPS15

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