Mindmetic 080509

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Mind reading technology

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Mindmetic 080509

  1. 1. Emotions rule thoughts and thoughts rule consumer behavior. So What is going on in the brain of the consumer? ?
  2. 2. Measuring emotions To improve advertising impact and ROI
  3. 3. The new technology from Mindmetic will expand the depth of market research Psycho-physiological testing tools enable the market research industry to analyse preconscious response to marketing stimuli.
  4. 4. How do we measure Psycho-psycological measurement tools gather and analyse data from our three nervous systems and effectively automate part of the neuroscientist’s interpretative work.
  5. 5. A complete suite of standardized and synchronized tools Ready to measure and interpret consumer physio-pschycological response til marketing stimuli
  6. 6. Our measurement toolbox Heartrate (ECG) Neuron activity (EEG) Eye tracking Skin resistance /GSR) Data collection
  7. 7. From measurement to result Stimuli Measure Rawdata Intepretation Presentation
  8. 8. Easy to understand reporting Simple and easy visualisation of concrete, quantifyable responses and emotions across all stakeholders in the valuechain of marketing
  9. 9. Mapping emotions A moodbox makes it easy to communicate specific emotions over a timespan to optimize the work for other collaborators, creative and media planners.
  10. 10. Moodbox
  11. 11. What can we test today? We are currently able to test different types of audio-visual stimuli, including dynamic stimuli such as audio and video content, and still pictures.
  12. 12. Example from science Heart Rate Change (bpm) Heart rate 0 -1 Pleasant Neutral Unpleasant -2 -3 Time (s) 0 1 2 3 4 5 6
  13. 13. Looking for partners to exchange knowledge with Our focus is on measuring responses and analysing the data. To secure the availability of reliable statistical data we invite businesses to engage in partnerships, that excel in the field of market data.
  14. 14. Learn how to benefit from new mind reading technology Our current focus is on eye-tracking, arousal and attention measurements, and valence measurements.
  15. 15. mindmetic limited 35 Catherine Place SW1E 6DY London United Kingdom Phone +45 70203044 Mail: info@mindmetic.com

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