Get Smart: Empower The  Mobile WorkforceChris Silva,Industry Analyst      @802dotchris      #getsmart
2       Agenda        Consumers have         spoken regarding their         “screen of choice.”        What happens when...
Mobile has become the screen of                            choice.© 2012 Altimeter Group
The world shipped 500M smartphones in 2011       2012 is off to an even faster start. Vendors       shipped 145M smartphon...
Despite economic fallout, the world went mobile    •     Smartphones have been relatively          recession-resistant, gr...
Mobile innovation is all but a certitude                                                 The        Rutberg & Co research...
The ways we use mobile continues to vary© 2012 Altimeter Group
How mobile changed the game             • We‟re past the point of anticipating the               mobile rush, it‟s on and ...
What happens when consumers                         go to the office?© 2012 Altimeter Group
The most prolific consumers are business users       The expectation of      mobile is being driven       by the current a...
Strong correlation in increase of consumer device       penetration and increase in business application                  ...
We‟re working more, and more places…        More than 80% of workers continue to work when         leaving the office, to...
…and the definition of the workplace is changing        89 of top 100 US companies offer telecommuting        58 percent...
The average worker carries 3.5 „mobile‟       devices…                            Laptops are still                       ...
… but we‟re behind in multiple device support                                                       Coordinate: Dynamic   ...
There are three stages to mobility             •      Connect: At the most basic level we allow connection to             ...
Poll Question             Which stage is your organization in             today?                   •     Connect – single ...
Why aren‟t mobile users as well served as they       should be?             • The single definition of a mobile user is   ...
Knowing and serving the new                              mobile workforce.© 2012 Altimeter Group
How Did We Test Our Hypothesis?                 • Conducted in Mar – Apr, 2012                 • Identified active mobilit...
Who Are The Mobile Users?        Altimeter‟s research began with three archetypes             of mobile users, across func...
Poll Question             Which persona best represents you?                   •     Information worker – looking to consu...
Here‟s what workers need          Field staff and sales are top priority, executives,           information workers are im...
The Three Most Common Mobile Roles‟ Needs                            Source: Altimeter Group June 2012 “Power To The Peopl...
Consumption Tools, For Information Workers                               Consumption                  Example             ...
Use Example: Mobile Access To Common       Content                         Large Law Firm:              Respond to growin...
Collaboration Tools Empower Field, Sales                                Collaborative               Example               ...
Use Example: Rolling Out Custom Workflow Applications           Multi-National Energy Company:          Better manage new...
Compute Keeps Execs, Technical Workers       Working                            Compute Solutions               Example   ...
Case Example III: University leverages mobile in       the classroom and beyond                         US State Universit...
How mobile workers can move the needle  Illustrating that        Providing access        Expect for the there are mobile  ...
Where should we take mobile next?             •      The future is a connected one and the concept of                    “...
Thank you!                          Whether on the road or in the office,                         great collaboration begi...
Stay in touch                                                 Chris Silva                                                 ...
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  • http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#smartphone-shipmentsVendors shipped 144.9 million smartphones during the first three months of 2012 compared to 101.7 million in the same period last year, the market research company said. (IDC)http://www.networkworld.com/news/2012/050112-idc-also-says-samsung-grabbed-258828.html
  • http://data.worldbank.org/indicator/IT.CEL.SETS.P2/countries?display=graphhttp://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/f#smartphoneshopping
  • Source: http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats/g#investinmobile• Research by Rutberg & Co (Jan 2012) found VCs spent $6.3 billion or 42.4 percent of their budgets on mobile investments in 2011 (up from $4.5 billion or 30.4 percent in 2010).• VC investments in mobile marketing and advertising companies was $592 million in 2011 (up from $128 million).• VC investments in mobile commerce and payments was $558 million in 2011 (up from $276 million).• VC investments in mobile health was $356 million in 2011 (up from $209 million).
  • http://www.comscore.com/Press_Events/Presentations_Whitepapers/2011/2010_Mobile_Year_in_Review
  • Really trying to get to “consumers are mobile… so are workers…”http://www.pewinternet.org/Reports/2012/Smartphone-Update-2012/Findings.aspx
  • http://gigaom.com/apple/usage-stats-show-the-new-ipad-is-more-business-like/
  • http://www.marketwatch.com/story/good-technology-survey-reveals-americans-working-more-but-on-their-own-schedule-2012-07-02
  • http://www.insight-corp.com/reports/mwf.asp
  • Graphic: http://www.forbes.com/sites/sap/2012/05/11/average-mobile-worker-carries-3-5-devices-heres-the-downside/Data: http://mobile-workforce-project.ipass.com/reports/q1-report-2012
  • Think about body data, supply chain, and city data.This summarizes devices, big data, AI, cloud, and internet of things.
  • Think about body data, supply chain, and city data.This summarizes devices, big data, AI, cloud, and internet of things.
  • Think about body data, supply chain, and city data.This summarizes devices, big data, AI, cloud, and internet of things.
  • Firefighter image courtesyStreetWiseCADLinkhttp://www.streetwisecadlink.com/Ipad conference photo courtesy PSAV presentation services http://www.psav.com/
  • Data source IBM Global Chief Executive Officer Study,http://www-935.ibm.com/services/us/en/c-suite/ceostudy2012/
  • Think about body data, supply chain, and city data.This summarizes devices, big data, AI, cloud, and internet of things.
  • Gif here: https://altimetergroup.box.com/s/ad450fc680b494b64a81
  • Image source: http://www.stltoday.com/news/local/crime-and-courts/article_50b61b14-e14f-5a43-a5cf-11c12d59625e.htmlLaw firm Case studyfulltext from Altimeter „Power To the People” report: Computing Environment: Distributed physical and remote locations throughout the US. Number of Employees: 370 employees Devices: iOS, Android, BlackberryWith more attorneys and paralegals relying on iPads as their sole computing devices, Burr & Forman Law Firm responded to the increasing drive for iOS displacing BlackBerry due to the availability of productivity tools. As a legal firm, this meant IT must shore up its control plane to anticipate the collaboration and data access needs of users. Through implementing the proper tools, providing a library of legal applications, and offering ongoing support, the organization has been able to create a common level of access to all information from mobile, as well as effectively tie more systems together rather than having disparate point solutions upon which billable productivity rests.“We started with email because the younger associates wanted to use their iPhones to access work email. But they also needed to be able to do things other than just email, like access files on the fly and input data. These days, we have pretty strong adoption, and it is only growing. Our third-party Extranet hosting service enables easy doc/file sharing and has increased the ability to interact quicker and get things going back and forth faster.”#legal #mobile #controlplane#ipad#jessica #chris#2012
  • Image Source: http://constructionmania.com/files/ipad-in-construction.jpgEnergy company casestudyfulltext from Altimeter „Power To the People” report: As a high-tech energy company with so many roles that are, by dint of their roles, mobile all the time, this organization deeply felt the need to improve time-to-resolution metrics of the IT staff. Despite 10+ years of mobility experience, many of the existing apps managed were not inherently mobile. As a result, the IT team had to build many apps from scratch to address the diverse needs for different roles. To reign in this massive suite of capabilities, they employ a single tool to manage, which has yielded significant monetary returns and time-efficiency. By providing admins, field engineers, salespeople, etc., the tools to bring processes closer to the actual work facilitates accuracy and increases efficiency for these roles.#energy #hightech #solar#mobile #controlplane #MAM#jessica #chris#2012
  • Image source: http://applegtd.com/run-windows-on-the-ipadEducationcasestudyfulltext from Altimeter „Power To the People” report: Computing Environment: Distributed physical and remote locations throughout Alaska. Number of Employees: 33,000 students, more than 5,000 full and part-time staff Devices: All types of devicesThis university is based in Alaska and includes many remote locations, some as far away as Nome. With more students relying on iOS and other mobile devices as their primary computing platforms (even over laptops and traditional computer labs), the IT department knew it was time to provide its primary users (students) access to the content and tools they needed via mobile. Creating the ability to provide a parity of experience on mobile across multiple platforms was a central goal, but managing the mobile tail of enterprise software and systems while making organizationwide changes without throwing systems into chaos was paramount. Although not quite there yet, University of Alaska envisions Virtual Desktop Interface (VDI) driving a hardware-less desktop culture, where users (both professors and students) can compute from anywhere and leverage mobile in the classroom.“We did a survey around the university system asking people what mode they feel most comfortable with. We found most students preferred to use tablets to laptops; mobile vs. a traditional lab environment. We haven’t stopped emphasizing desktop or PC, we’re just trying to find the mix that would bridge everything to make it as seamless as possible for the end-user.#mobile #empower#university #education#controlplane#jessica #chris#2012
  • Gif here:https://altimetergroup.box.com/s/186eee2197058992086a
  • Think about body data, supply chain, and city data.This summarizes devices, big data, AI, cloud, and internet of things.
  • Think about body data, supply chain, and city data.This summarizes devices, big data, AI, cloud, and internet of things.
  • Get Smart: Empower The Mobile Workforce

    1. 1. Get Smart: Empower The Mobile WorkforceChris Silva,Industry Analyst @802dotchris #getsmart
    2. 2. 2 Agenda  Consumers have spoken regarding their “screen of choice.”  What happens when consumers go to work?  Knowing and providing tools for mobile users.  Case example/Recommenda tions© 2012 Altimeter Group
    3. 3. Mobile has become the screen of choice.© 2012 Altimeter Group
    4. 4. The world shipped 500M smartphones in 2011 2012 is off to an even faster start. Vendors shipped 145M smartphones during Q1 2012 versus 101M in the same period last year. (IDC) Total shipments in 2011 were 491.4 million units up 61.3 percent from 2010. This makes smartphones 31.8 percent of all handsets shipped.© 2012 Altimeter Group
    5. 5. Despite economic fallout, the world went mobile • Smartphones have been relatively recession-resistant, growing from 25% penetration to 50% penetration overall in the last two years in the U.S., according to Nielsen. • New devices inspire confidence in spending behavior: 4/5 US smartphone owners use their device in shopping (in store or m-commerce)© 2012 Altimeter Group
    6. 6. Mobile innovation is all but a certitude The  Rutberg & Co research innovations (Jan 2012) found VCs we‟re seeing spent $6.3 billion or 42.4% are just a start. of their budgets on mobile investments in 2011 (up from $4.5 billion or 30.4 percent in 2010)  VC investments in mobile marketing and advertising companies was $592 million in 2011 (up from $128 million)© 2012 Altimeter Group
    7. 7. The ways we use mobile continues to vary© 2012 Altimeter Group
    8. 8. How mobile changed the game • We‟re past the point of anticipating the mobile rush, it‟s on and we‟re already well into a second device wave; • Consumers are workers and IT must make investments to drive your productivity; • End users can be subject to or drive mobile policy, focus on active involvement toward the latter© 2012 Altimeter Group
    9. 9. What happens when consumers go to the office?© 2012 Altimeter Group
    10. 10. The most prolific consumers are business users The expectation of mobile is being driven by the current and impending workforces.© 2012 Altimeter Group
    11. 11. Strong correlation in increase of consumer device penetration and increase in business application No single usage statistic on the new iPad saw a bigger bump than business applications. 21% of all New iPad users are business users, versus 13% of previous iPads. Data Source: Consumer Intelligence Research Partners© 2012 Altimeter Group
    12. 12. We‟re working more, and more places…  More than 80% of workers continue to work when leaving the office, totaling 30 hours a week, 365 hours every year.  50% check work email in bed  69% will not sleep before checking work email  Access is ubiquitous and, when it‟s not from a laptop, we have it via smartphones and tablets. We expect this trend to grow as the traditional “enterprise” definition atrophies. Data Source: Good Technology, 2012© 2012 Altimeter Group
    13. 13. …and the definition of the workplace is changing  89 of top 100 US companies offer telecommuting  58 percent of companies consider themselves a „virtual workplace‟  67 percent of all workers used mobile and wireless computing to get work done  61% of a mobile worker‟s day is within range of a Wi-Fi network. We expect this trend to grow as the traditional “work” definition atrophies. Data Source: Insight Research© 2012 Altimeter Group
    14. 14. The average worker carries 3.5 „mobile‟ devices… Laptops are still the top choice, largely due to lack of custom mobile apps. Data Source: iPass Mobile Workforce Report, March, 2012y© 2012 Altimeter Group
    15. 15. … but we‟re behind in multiple device support Coordinate: Dynamic Value of mobility program Mobile Use Cases Configure: Traditional MDM Connect: Basic Device Access Permeation of Mobile Devices© 2012 Altimeter Group
    16. 16. There are three stages to mobility • Connect: At the most basic level we allow connection to company-wide resources like email, Passwords can be set, we can lock devices and wipe them when lost. Risk relatively low but so are returns. • Configure: Building and buying apps adds complexity and the need to develop deeper policies. In addition to managing the device, we need to provision apps by user type, apply policy to varying data stores and provide lifecycle management to the applications. We begin to control data, assume more risk yet see more returns that vary by role. • Coordinate: As the control structure for devices expands to take on HR, Legal and Risk inputs as well as other technology inputs, the potential for new and different devices (some autonomous) greatly expands, the upper limit of return is now approachable.© 2012 Altimeter Group
    17. 17. Poll Question Which stage is your organization in today? • Connect – single device, basic access • Configure – more devices, apps and data • Coordinate – limitless device support© 2012 Altimeter Group
    18. 18. Why aren‟t mobile users as well served as they should be? • The single definition of a mobile user is an antiquated notion as is simple connectivity; • Mobility must be dynamic, and adapt to various roles in order to provide real value • BYOD is not a moneymaker unless thoughtful tools have been provisioned that go beyond simply controlling devices.© 2012 Altimeter Group
    19. 19. Knowing and serving the new mobile workforce.© 2012 Altimeter Group
    20. 20. How Did We Test Our Hypothesis? • Conducted in Mar – Apr, 2012 • Identified active mobility leaders • Covered a sampling of industry solutions© 2012 Altimeter Group
    21. 21. Who Are The Mobile Users? Altimeter‟s research began with three archetypes of mobile users, across functions in an organization. Source: Altimeter Group June, 2012 “Power To the People”© 2012 Altimeter Group
    22. 22. Poll Question Which persona best represents you? • Information worker – looking to consume info • Field sales and service – “living” on a mobile devices • Executive or technical worker – replacing the laptop or desktop© 2012 Altimeter Group
    23. 23. Here‟s what workers need Field staff and sales are top priority, executives, information workers are important, but not as critical.© 2012 Altimeter Group
    24. 24. The Three Most Common Mobile Roles‟ Needs Source: Altimeter Group June 2012 “Power To The People”© 2012 Altimeter Group
    25. 25. Consumption Tools, For Information Workers Consumption Example Solutions Vendors Solutions in this category can be largely classified as content management or content presentation Solutions aimed at re-purposing content from a central store for access on devices and other computing platforms by users. • Focused on information access • Format information for mobile • Retain central control and iteration© 2012 Altimeter Group
    26. 26. Use Example: Mobile Access To Common Content Large Law Firm:  Respond to growing use of iOS vs. Blackberry, due to more productivity tools  IT must ramp up its control plane and support to anticipate users‟ collaboration and data access needs  Provide library of legal applications  Integrate more systems together in this transition  370 employees  Distributed physical and remote locations across the US  iOS, Android, Blackberry© 2012 Altimeter Group
    27. 27. Collaboration Tools Empower Field, Sales Collaborative Example Solutions Vendors Collaborative solutions are focused on the interchange of information contained in files and media with either a central information store on premise or off premise consisting of new, purchased storage or existing data stores like Microsoft Sharepoint. • Access and sharing are central • Can account for creation of IP • Some tools offer detailed role-based controls© 2012 Altimeter Group
    28. 28. Use Example: Rolling Out Custom Workflow Applications Multi-National Energy Company:  Better manage new internally built apps as well as existing legacy apps  Improve time-to-resolution metrics of the IT staff  Use a tool to manage all apps and support efficiently  Increase efficiency for all roles using mobile  7000 employees  Distributed physical and remote locations in the US, Canada, China, Australia, Spain, Germany, France, Belgium  All types of devices© 2012 Altimeter Group
    29. 29. Compute Keeps Execs, Technical Workers Working Compute Solutions Example Vendors Either extending via Virtual Desktop Infrastructure (VDI) or replicating applications or the entire computing platform on a mobile device, Compute Solutions focus on letting the user compute from anywhere, though complex, back-end infrastructure may be required to bring these solutions to fruition. • Portable, full computing suites • Mobile becomes primary computer • Relatively binary across simple and complex© 2012 Altimeter Group
    30. 30. Case Example III: University leverages mobile in the classroom and beyond US State University:  Provide students and faculty necessary tools/ content via mobile  Provide parity of experience across multiple platforms  Manage „long-tail‟ of enterprise software systems through organizational transition  Enable both students and faculty to compute from anywhere, through any device  33,000 students, 5500 faculty  Distributed physical and remote locations across the state  All types of devices© 2012 Altimeter Group
    31. 31. How mobile workers can move the needle Illustrating that Providing access Expect for the there are mobile to and a feedback process to beusers and diversity for what works and organic with piecesamong them is job what does not work of support and #1, to be led by for the role you tools coming into business represent and the play organically,management, not roles you support we won‟t be at IT. is critical to getting “coordination” from the right tools. day one.© 2012 Altimeter Group
    32. 32. Where should we take mobile next? • The future is a connected one and the concept of “devices” gives way to “sentient world,” think big; • Increasingly there are no “non-mobile” workers, just different rates of return for investment, lead with the “no-brainers” and others will reap benefits. • Start with people, but follow with process, big data analytics and the plummeting cost of connecting systems is your ally. This webinar was recorded on Aug 15, 2012. Watch the recording here:© 2012 Altimeter Group
    33. 33. Thank you! Whether on the road or in the office, great collaboration begins with Mindjet. Click here to try it free for 30 days:© 2012 Altimeter Group
    34. 34. Stay in touch Chris Silva csilva@altimetergroup.com makemobilework.com Twitter: @802dotchris Disclaimer: Although the information and data used in this report have been produced and processed from sources believed to be reliable, no warranty expressed or implied is made regarding the completeness, accuracy, adequacy or use of the information. The authors and contributors of the information and data shall have no liability for errors or omissions contained herein or for interpretations thereof. Reference herein to any specific product or vendor by trade name, trademark or otherwise does not constitute or imply its endorsement, recommendation or favoring by the authors or contributors and shall not be used for advertising or product endorsement purposes. The opinions expressed herein are subject to change without notice.© 2012 Altimeter Group

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