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It seems like everywhere you look, there’s yet another article covering the perks and perils of innovation. It’s been written about in publications from the New York Times to the Huffington Post, making it seem like the next big thing is the only thing on the mind of most companies. All this attention is well-deserved -- innovation isn't just a core business concept; it’s a race for competitive advantage. The pace of production has turned the rush to market from a marathon to a 15-yard dash, and of course, this is not without its drawbacks. Here's how to cultivate innovation for smarter business.