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Innovation Games - thinking from a different job perspective

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1 2 3 4 5 6
1 Nurse
Insurance
Agent
Police Architect
Security
Guard
Hairdresser
2 Civil
Engineer
Programmer
Event
Planner
...

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Trait 1:
Trait 2:
Trait 3:
Target Segments:
Adjacent Segments:
Allied / Complementary Products:
Time 1:
Time 2:
Time 3:
Fe...

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Are your Innovation teams running out of tools to create ideas?
Do you want new ways to think about testing concepts and b...

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Innovation Games - thinking from a different job perspective

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Are your Innovation teams running out of tools to create ideas? Do you want new ways to think about testing concepts and building products? Perhaps its as easy as asking the same old questions, but in a fun and exciting way.

Are your Innovation teams running out of tools to create ideas? Do you want new ways to think about testing concepts and building products? Perhaps its as easy as asking the same old questions, but in a fun and exciting way.

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Innovation Games - thinking from a different job perspective

  1. 1. 1 2 3 4 5 6 1 Nurse Insurance Agent Police Architect Security Guard Hairdresser 2 Civil Engineer Programmer Event Planner Fitness Instructor Artist Taxi Driver 3 Physical Therapist Armey General Entre- preneur Sales Manager Real Estate Agent Interpreter 4 College Professor Building Contractor Pastor Market Research Analyst Hairdresser Plumber 5 Optician Accountant Elementary School Teacher Economist Marketing Manager Social Worker 6 Banker Doctor Attorney High School teacher Scientist Psychologist Using dice*, find a job on the page: 1) Name the 3 most common character traits for that role. How would people with those traits view your product? 2) Can someone in that role afford your product? Do you want to price for them or price for a different segment? What additional allied / complementary products do you need for those segments? 3) Does someone in that role have the opportunity to use your product? How does it fit into their lives? Describe when in their average day they find time to use your product? 4) Is someone in that role likely to use your product? What 3 additional features would they want, from that roles perspective? *or using Excel using this formula =INT(6*RAND())+1
  2. 2. Trait 1: Trait 2: Trait 3: Target Segments: Adjacent Segments: Allied / Complementary Products: Time 1: Time 2: Time 3: Feature 1: Feature 2: Feature 3:
  3. 3. Are your Innovation teams running out of tools to create ideas? Do you want new ways to think about testing concepts and building products? Perhaps its as easy as asking the same old questions, but in a fun and exciting way. We can help you see the path ahead, cycle quicker and achieve earlier. Call us on (503) 297 5128 or email us at contact@mindfulinsights.com

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