Google Analytics


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A quick presentation on what is Google Analytic and how it works. Brief description on google analytic cookies. Understanding Pageview & Visits.

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Google Analytics

  1. 1. Manish Kumar Agarwal Mindfire Solutions
  2. 2. About Me ZEND PHP certified Engineer, Sr. web developer at Mindfire Solutions. Expert in WordPress and Drupal. » » Skills: PHP CMS Server Manage SEO Web-services Connect Me: FaceBook: LinkedIn: Google+: Blog: Contact Me: Mail: Skype: mfs_manish
  3. 3. What is Google Analytics Free service offered by Google The most widely used website statistics service Provides statistics and reports about visitors on a website at-a-glance dashboard view as well as detailed reports
  4. 4. What it does  Daily, monthly, yearly tracking of site visits  Create Graph over time  Which pages visitor went to, how long they stay  Bounce rate Bounce rate is the percentage of visits that go only one page before exiting a site.  Entrance pages  How they came there  Search engines and Search terms used  Location, operating system, monitor resolution  Over 80 reports available
  5. 5. How to setup GA  Sign up to Google Analytics and provide site link - They return code to you - Paste the code just before the </body>(end body) tag - Put it on EVERY page you want to be track by Google - Put it in your template pages, so it will be automatically on every page - Go to the Analytics dashboard page to see daily metrics
  6. 6. Sample Analytic Code <script type="text/javascript"> var _gaq = _gaq || []; _gaq.push(['_setAccount', 'UA-33900695-1']); _gaq.push(['_trackPageview']); (function() { var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true; ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + ''; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s); })(); </script>
  7. 7. Type of COOKIES First-Party Cookies First-party cookies are created by the Web site you are visiting and are necessary to keep track of your personal preferences and the current session as explained above. Third-Party Cookies Third-party cookies are created by a Web site other than the one you are currently visiting; for example, by a third-party advertiser on that site. The purpose of such cookies is usually to track your surfing habits, which is why third-party cookies are considered an invasion of privacy and riskier than first-party cookies.
  8. 8. Type of COOKIES (contd...) persistent and temporary cookies: Persistent cookies: these cookies come with an expiration date set somewhere in the future. They remain on a computer's hard drive until they expire or are deleted by the user. Temporary cookies : these cookies are much shorter-lived than their persistent brothers; they expire as soon as the user closes the browser.
  9. 9. What are the COOKIES
  10. 10. __utma
  11. 11. utma details Domain Hash: This unique number represents the domain which set up the cookies. All Google Analytics cookies set by a particular domain have same domain hash. This number is independent of browser and device. Random Unique ID: This is the randomly generated number. Next three numbers are unix timestamps which are represent the time of initial visit, beginning of previous session and beginning of current session respectively. The last number is the session counter. It is incremented by one each time a visitor starts a new session.
  12. 12. __utmb & __utmc __utmb & __utmc - work together as Session Identifiers. __utmb - a persistent cookie which expires after 30 minutes. Contains domain hash and additional values. __utmc - a temporary cookie deleted when the user closes the browser. Contains only the domain hash.
  13. 13. Why does Google use both? If a web page is open for 30 minutes without activity, the _utmb cookie expires but the _utmc cookie remains. The next time the user lands on the page, a new _utmb cookie is created, denoting a new session but a returning visitor. With each new page a visitor lands on, the _utmb cookie gets refreshed, so sessions can last as long as the user keeps moving throughout the site without hitting the 30-minute 'inactivity' deadline.
  14. 14. __utmz __utmz - this is the Campaign Cookie. Stores campaign tracking values passed by tagged campaign URLs, including utm source, medium and campaign.
  15. 15. Pageview vs Visits A pageview is can be defined as a view of a page on any site that is being tracked by the GA tracking code. If a visitor reload after reaching the page, this will be counted as an another pageview. If a visitor navigates to a different page and again returns to the first page pageview count will be increase as well. Visits represent the number of identical sessions initiated by all the visitors to a particular site. If a user is inactive on your site for more than 30 minutes, then this visitor's next activity to the site will be count as a new session means new new visits.
  16. 16. Reference,_utmb,_utmz_cookies