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Complete List! MindTouch Presents the 25 Most Influential Content Strategists

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At LavaCon this week, our very own Mark Fidelman presented his keynote presentation, “Why Content Strategists are the Next Corporate Rock Stars”. In conjunction with that presentation, we compiled a list of the 25 Most Influential Content Strategists – our look at the next “Rock Stars” in the industry. This presentation includes the entire Top 25. Originally, #’s 25-11 were released before the conference and then the Top 10 was announced onstage at LavaCon.

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Complete List! MindTouch Presents the 25 Most Influential Content Strategists

  1. 1. MindTouch and LavaCon Present: The Top 25 Most Influential Content Strategists<br />The Next Corporate Rock Stars<br />
  2. 2. Why Did We Build This List? <br />Content Strategists are thenext “Corporate Rock Stars”. Why? Because their work has the ability to drive revenue, develop brands, build strongercustomer relationships, and <br />ultimately, most importantly, create engaged communities. <br />
  3. 3. How Did We Arrive at the Top 25? <br />Working together, MindTouch <br />and the LavaCon team considered a wide range ofmetrics to indentify the most influential content strategists<br />
  4. 4. How Did We Arrive at the Top 25? <br />We measured reach….<br />
  5. 5. How Did We Arrive at the Top 25? <br />… and influence<br />
  6. 6. How Did We Arrive at the Top 25? <br />We also considered how often they drive new conversations on Content Strategy…<br />
  7. 7. How Did We Arrive at the Top 25? <br />…and their involvement with standards bodies<br />
  8. 8. How Did We Arrive at the Top 25? <br />With an objectiveweighting and scoringsystem, we built our list.<br />
  9. 9. And now, without further ado, MindTouch and LavaCon present a sneak peek at the 25 Most Influential Content Strategists, the next Corporate Rock Stars<br />
  10. 10. Number 25 <br />Jennifer Palmer<br />Creative Lead, Content Strategist<br />Walt Disney Parks and Resorts Online<br />
  11. 11. Number 24 <br />Sarah Ellen Nelson<br />Close2Open<br />
  12. 12. Number 23 <br />Maxwell Hoffman<br />Director at Globalization Partners International<br />maxwellhoffman<br />
  13. 13. Number 22 <br />Sarah Marx Cancilla<br />Content Strategy, Facebook<br />
  14. 14. Number 21 <br />Ruth Kaufman<br />Digital Strategist<br />Razorfish<br />mapkid<br />
  15. 15. Number 20 <br />CorinneSchmid, ECMm<br />Director, Product Marketing<br />Open Text<br />itzCorinne<br />
  16. 16. Number 19 <br />Anne Handley<br />Chief Content Officer<br />MarketingProfs.com<br />MarketingProfs<br />
  17. 17. Number 18 <br />Robert Rose<br />Founder, Chief Trouble Maker<br />Big Blue Moose<br />Robert_Rose<br />
  18. 18. Number 17 <br />Elena Melendy<br />Web Content Strategist <br />Emelendy<br />
  19. 19. Number 16 <br />Garth Von Buchholz <br />Usability Design<br />UsabilityDesign<br />
  20. 20. Number 15 <br />Joe Gollner<br />www.gollner.ca<br />joegollner<br />
  21. 21. Number 14 <br />Lisa Welchman<br />Founding Partner, WelchmanPierpoint<br />lwelchman<br />
  22. 22. Number 13 <br />Seth Gottleib<br />Content Here Blog<br />
  23. 23. Number 12 <br />Rachel Lovinger<br />Content Strategy<br />Razorfish<br />rlovinger<br />
  24. 24. Number 11 <br />Leen Jones<br />Winning Content<br />
  25. 25. And now…the Top 10 Most Influential Content Strategists, the Next Corporate Rock Stars<br />
  26. 26. Number 10 <br />Sarah O’Keefe<br />Principal<br />Scriptorium <br />@sarahokeefe<br />
  27. 27. Number 9 <br />Bill Trippe<br />Vice President, Content StrategiesGilbane<br />Billtrippe<br />
  28. 28. Number 8 <br />RahelBailie<br />Intentional Design, Inc<br />rahelab<br />
  29. 29. Number 7 <br />Jeffrey MacIntyre<br />Predicate, LLC<br />jeffmacintyre<br />
  30. 30. Number 6 <br />Scott Abel<br />The Content Wrangler<br />scottabel<br />
  31. 31. Number 5 <br />Ann Rockley<br />The Rockley Group<br />arockley<br />
  32. 32. Number 4 <br />Brian Clark<br />Copy Blogger<br />CopyBlogger<br />
  33. 33. Number 3 <br />Krista Stevens<br />On Behalf of, <br />A List Apart<br />KristaStevens<br />
  34. 34. We’re down to the Top 2…let’s do this…I think people are going to be surprised…<br />
  35. 35. Number 2 <br />Kristina Halvorson<br />CEO, Brain Traffic<br />halvorson<br />
  36. 36. …and now…the moment we’ve all been waiting for…the Most Influential Content Strategist is…<br />
  37. 37. Isn’t this how the Sopranos ended? <br />
  38. 38. …ok no more kidding around…the Most Influential Content Strategist is…<br />
  39. 39. Number 1 <br />Joe Pulizzi<br />Junta42<br />juntajoe<br />
  40. 40. Congratulations to all of the Top 25! Check out the MindTouch Blog for a copy of this presentation, as well as a list of honorable mentions!<br />
  41. 41. Want to learn more about content strategy and creating communities around your online documentation? <br />Visit www.mindtouch.com<br />

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