Under The Dome Social Media & Influencer Relations Report

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BIG CBS Love & MindShift Interactive combined forces towards the launch of their show, Under The Dome.

With a 5.7 Mn + Outreach and being cited as the 2nd highest contributing country, the campaign was nothing short of being an absolute success.

Read on more, and do share your comments!

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Under The Dome Social Media & Influencer Relations Report

  1. 1. Powered By:
  2. 2. Objective • Create awareness about the premiere of Under The Dome on BIG CBS Love • Create Excitement & Buzz around the show
  3. 3. PHASE #1 Invites to the influential people on Twitter
  4. 4. TWIVTE TO OUR GUESTS
  5. 5. ORGANIZERS & INVITEES
  6. 6. PERSONAL INVITES TO EACH TWEEP
  7. 7. Time Particulars Thursday – 8 pm Onwards 8 – 8:30 Drinks 8:30 - 9:00 Ice Breakers – Activity 1 9:00 – 9:15 Briefing of the Show 9:15 – 9.45 Screening of the Show 9:45 – 10:00 Under The Dome – Twitter Activity 10:00 – 10:15 Continue Screening 10:15 Drinks & Food Event Flow
  8. 8. Event Pictures
  9. 9. Influencer lead Contests
  10. 10. Metrics
  11. 11. New Followers gained after the TweetUp: 32 Follower Growth
  12. 12. Top tweets were during the TweetUp at around 10.35pm Total Tweets - 3166
  13. 13. Highest reach witnessed during the TweetUp between 9.10pm-9.45pm Total Reach – 3.4million
  14. 14. Total Timeline Deliveries – 6.34 million * Please Note: Total Reach is the direct reach of the Tweets whereas Timeline deliveries is an indirect reach of the Tweets (i.e. reach via retweets of the influencers tweets)
  15. 15. Tweets from @BIGCBSLove that got the highest RTs & @mentions
  16. 16. Total Participants - 2120 Top contributors during the TweetUp at around 9.50pm
  17. 17. Top Contributors & Their Total Reach (Direct + Indirect)
  18. 18. Influencer Tweets
  19. 19. Top User Ratio * Top users by Number of Tweets
  20. 20. India was the 2nd largest country to contribute towards tweet about #UnderTheDome Location Analysis
  21. 21. Women between 18 – 24 were the top conversation contributors Demographics
  22. 22. PHASE #2 28-Jun-2013: #UnderTheDome Contest
  23. 23. • Step 1 If you were stuck #UnderTheDome what would you take with you? • Step 2 Key Influencers RT’d and participated Contest Flow
  24. 24. Tweets by Participants
  25. 25. Total Contest Participants - 900
  26. 26. Highest tweets were at 3.55pm Total Tweets - 1827
  27. 27. Highest reach seen during the contest at 4.00pm Total Reach – 1.72million
  28. 28. Total Timeline Deliveries – 3.06 million * Please Note: Total Reach is the direct reach of the Tweets whereas Timeline deliveries in an indirect reach of the Tweets (i.e. reach via retweets of the influencers tweets)
  29. 29. Contest Tweets & ReTweets
  30. 30. Contest Winners
  31. 31. Followers gained after contest: 44
  32. 32. And the BIG bang…
  33. 33. Trended in Mumbai & India for + 4 Hours At No. 1 position!
  34. 34. PHASE #3 28-Jun-2013: Live Tweeting from 9 pm – 11 pm
  35. 35. Live Tweets during the show
  36. 36. Live Reviews of the Show
  37. 37. Highest tweets were witnessed during the show at 10.50pm Total Tweets during show - 428
  38. 38. Total Participants - 300 Top contributors were also witnessed during the show at around 10.50pm
  39. 39. Highest reach happened just 45 minutes before the show Total Reach – 6,01,381
  40. 40. Total Timeline Deliveries – 1.02 million * Please Note: Total Reach is the direct reach of the Tweets whereas Timeline deliveries in an indirect reach of the Tweets (i.e. reach via retweets of the influencers tweets)
  41. 41. Highlights • India was the 2nd largest country to contribute towards tweets about #UnderTheDome • Number of Followers increased: 78 • Total Outreach: 5.7 million
  42. 42. THANK YOU

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