Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

#SweetenerSocialSquad - Universal Music Group India

79 views

Published on

To launch Ariana Grande's album, #Sweetener, Universal Music Group India teamed up with #FRAPP - India’s largest student community. Students were roped in via the App to complete 3 tasks and be eligible for a grand gratification. MindShift Interactive facilitated the strategic partnership and helped both brands garner adequate outreach across social media as well, with a total reach of 500,000 users and making Ariana's album hit 1 Million+ video views.

The unique proposition of upside down photos and videos, along with exciting rich media content drove engagements further for the brand.

Published in: Entertainment & Humor
  • Be the first to comment

  • Be the first to like this

×