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WITH
HOMESHOP18
June 4, 2014 – 2 Days to go!
@PurrfectBilly @pAwesomeSunny
@PurrfectBilly’s
take on Twitter!
@pAwesomeSunny’s
take on Twitter
Launch Day
June 6, 2014
Meet our Shopping Guides…
Campaign launched across
Digital, Print & TV
Launch of
ShoppingMakesMeHappy.com
+ 3 Lakh Visits within 15 Days
+ 1.5 Lakh Views on Billy & Sunny Videos
+ 2.3 Lakhs Shares on Billy & Sunny Memes
Because it’s
all about a
‘HAPPY’ Family!
Ready to share your
#18HappyMoments?
Contest asked users to share what all made them the happiest
#18HappyMoments effect
#18HappyMoments effect
#18HappyMoments effect
#18HappyMoments effect
#18HappyMoments effect
Billy & Sunny spreading #18HappyMoments
Tweets: 54,078
Twitter Impressions: 42,719,116
Facebook Impressions: 32,374,602
Total Impressions: 75,093,718
#18HappyMome...
‘TRENDS’ were set with #18HappyMoments
Happy Cities…
Happy Brands…
And The Happy Moments
continued…
Increase
in 25K
Video
Views
Outreach of
+1 Mn
+5,000 Entries
- 1 day
- 10 Questions
- Clues within the TVC &
Shopping Makes Me
Happy Website
Overall Impressions: 5,536,285
Billy & Sunny
spreading
happiness on
Digital
Innovation
Step 1 Like a Meme on ShoppingMakesMeHappy.com
Step 2 Subscribe on WhatsApp
Step 3 Get it on your phone & share it with all your friends!
Happy Memes doing
the rounds…
Spreading Happiness
on YouTube
1,40,000+ Views on YouTube
How Happy did
HomeShop18
make everyone?
Twitter Impressions 50,639,845
Facebook Impressions 49,895,190
Video Views 140,000
Microsite Unique Visits 324,965
WhatsAp...
Shopping Makes Me Happy Case Study
Shopping Makes Me Happy Case Study
Shopping Makes Me Happy Case Study
Shopping Makes Me Happy Case Study
Shopping Makes Me Happy Case Study
Shopping Makes Me Happy Case Study
Shopping Makes Me Happy Case Study
Shopping Makes Me Happy Case Study
Shopping Makes Me Happy Case Study
Shopping Makes Me Happy Case Study
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Shopping Makes Me Happy Case Study

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MindShift Interactive’s digital campaign makes 100 Million people say “Shopping Makes Me Happy” on HomeShop18. We created a comprehensive and impactful digital and social media campaign for HomeShop18’s 360 degree brand campaign “Shopping Makes Me Happy.” The campaign that explored humor via jokes and memes garnered 100 million impressions in less than a month. It reached out to the Indian consumers, with the first time ever use of WhatsApp marketing, thereby being the pioneers to leverage this medium. The campaign was thoughtfully implemented with a digital marketing mix of social media –Facebook, YouTube and Twitter and an interactive microsite- www.shoppingmakesmehappy.com. The customers were also engaged through HomeShop18’s email subscribers their TV, web and mobile application.

The Shopping Makes Me Happy campaign received overall impressions of over 100 Million across Social Media, 200,000 WhatsApp Subscribers and 140,000 YouTube views for the TVC and witnessed over 320,000 unique visits on the microsite, with users being addicted to the unbeatable offers and contests like #18HappyMoments, #HS18Trivia, #ShopForPop and many other routes spread happiness amongst all. The aim of the brand campaign was to strike an instant connect with the effective storyline of Billy and Sunny – two animated protagonists and inform the customers about the credibility, wide range of products available and the best possible price on HomeShop18, a digital commerce platform, in a witty and funny way.

For the first time, digital marketing explored a new medium in the mix - WhatsApp Marketing, considering the strong penetration it has in India.

Published in: Business, Technology
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Shopping Makes Me Happy Case Study

  1. 1. WITH HOMESHOP18
  2. 2. June 4, 2014 – 2 Days to go!
  3. 3. @PurrfectBilly @pAwesomeSunny
  4. 4. @PurrfectBilly’s take on Twitter!
  5. 5. @pAwesomeSunny’s take on Twitter
  6. 6. Launch Day June 6, 2014
  7. 7. Meet our Shopping Guides…
  8. 8. Campaign launched across Digital, Print & TV
  9. 9. Launch of ShoppingMakesMeHappy.com
  10. 10. + 3 Lakh Visits within 15 Days + 1.5 Lakh Views on Billy & Sunny Videos + 2.3 Lakhs Shares on Billy & Sunny Memes
  11. 11. Because it’s all about a ‘HAPPY’ Family!
  12. 12. Ready to share your #18HappyMoments? Contest asked users to share what all made them the happiest
  13. 13. #18HappyMoments effect
  14. 14. #18HappyMoments effect
  15. 15. #18HappyMoments effect
  16. 16. #18HappyMoments effect
  17. 17. #18HappyMoments effect
  18. 18. Billy & Sunny spreading #18HappyMoments
  19. 19. Tweets: 54,078 Twitter Impressions: 42,719,116 Facebook Impressions: 32,374,602 Total Impressions: 75,093,718 #18HappyMoments effect
  20. 20. ‘TRENDS’ were set with #18HappyMoments
  21. 21. Happy Cities…
  22. 22. Happy Brands…
  23. 23. And The Happy Moments continued…
  24. 24. Increase in 25K Video Views
  25. 25. Outreach of +1 Mn
  26. 26. +5,000 Entries
  27. 27. - 1 day - 10 Questions - Clues within the TVC & Shopping Makes Me Happy Website Overall Impressions: 5,536,285
  28. 28. Billy & Sunny spreading happiness on
  29. 29. Digital Innovation
  30. 30. Step 1 Like a Meme on ShoppingMakesMeHappy.com
  31. 31. Step 2 Subscribe on WhatsApp
  32. 32. Step 3 Get it on your phone & share it with all your friends!
  33. 33. Happy Memes doing the rounds…
  34. 34. Spreading Happiness on YouTube
  35. 35. 1,40,000+ Views on YouTube
  36. 36. How Happy did HomeShop18 make everyone?
  37. 37. Twitter Impressions 50,639,845 Facebook Impressions 49,895,190 Video Views 140,000 Microsite Unique Visits 324,965 WhatsApp Subscribers 200,000 Happy Moments continue to grow with the #18HappyDays Challenge & much more on www.shoppingmakesmehappy.com Overall Outreach: 100 Mn +

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