JW Marriott Mumbai Sahar gave a new spin to the traditional Food Festivals by taking influencers to Thailand to experience the food, art and culture of Bangkok. Their Thai Specialty Chef Rungtiwa Sorlae and Executive Chef Vishal Atreya curated the experience towards realising the true essence of Thai cuisine and bringing it back to Mumbai. MindShift Interactive captured the overall journey on social media, building a mesmerizing experience for all to view online. Facebook Live, Instagram Stories and Snapchat was abuzz with fans excited to experience it all. The partnership with Tourism Authority of Thailand and roping in social media influencers like Mumbai Foodie, The Big Bhookad and publications such as DNA India and UpperCrust Magazine, the overall outreach on the campaign was phenomenal, as was the experience once the Food Festival was launched at the property. The Festival saw a splendid spike in interactions and footfalls given the experiential story created from the city of Thai food to the city celebrating it. Holding true to the power of social media storytelling, the campaign had a lasting impression on all.