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Página de Fans en Facebook: Manual de Iniciación en la Creación y Gestión

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En la siguiente presentación, podeis encontrar un Manual de creación y gestión de nuestra FanPage en Facebook.

Ahora, a por fans!

www.mindproject.net

Published in: Education, Technology
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Página de Fans en Facebook: Manual de Iniciación en la Creación y Gestión

  1. 1. Manual de iniciación en la Creación y Gestión de “FanPages” en Facebook<br />Cómo obtener presencia de tu marca en la red social #1<br />Conocimientos by<br />www.mindproject.net<br />
  2. 2. ¿Qué es una FanPage?<br /><ul><li>En la actualidad, si una empresa quiere promocionarse en Facebook lo debe hacer a través de una FanPage
  3. 3. Las FanPage son similares a un perfil en Facebook, aunque tienen otras funcionalidades y los privilegios más limitados
  4. 4. Es una herramienta ideal para compartir información, escuchar y hablar con las personas interesadas en tu empresa (fans)
  5. 5. Puede llegar a convertirse en una Base de Datos muy completa y una plataforma clave para el desarrollo de la marca</li></ul>Conocimientos by<br />www.mindproject.net<br />
  6. 6. 1.- Crear una Fan Page<br />En primer lugar debemos tener un Perfil de Facebook y a continuación debemos ir a: <br />http://www.facebook.com/pages/create.php<br />Debemos seleccionar la Categoría de nuestra FanPage, ya sea un Local, Marca, Artista…<br />Con el objetivo de verificar que somos la persona indicada para crear una FanPage con una marca, debemos firmar con nuestro nombre en este espacio<br />Aquí introduciremos el nombre de nuestra futura FanPage<br />http://www.flickr.com/photos/20024546@N05/<br />Conocimientos by<br />www.mindproject.net<br />
  7. 7. Las Pestañas son con la barra de menú de nuestra página, que nos permitirá navegar por la misma<br />2.- Administrar nuestra Fan Page<br />Aquí introduciremos el logotipo/fotografía de nuestra empresa y la miniatura de la misma<br />Podemos personalizar el menú de pestañas, como por ejemplo incluir nuevas aplicaciones, mover o eliminar las existentes<br />En el muro, irán apareciendo todas nuestras actividades recientes<br />En este recuadro podemos incluir cualquier texto relacionado con nuestra empresa<br />Facebook nos proporciona una serie de herramientas estadísticas para conocer los resultados de nuestra FanPage<br />Podemos compartir: mensajes, fotografías, presentaciones, vídeos…<br />Aquí aparecen todos los Fans de nuestra página<br />http://www.flickr.com/photos/20024546@N05/<br />Conocimientos by<br />www.mindproject.net<br />
  8. 8. 3.- Edición de Aplicaciones<br />En esta página podremos editar la configuración de nuestra FanPage y gestionar todas las aplicaciones<br />Pulsar en el icono del lápiz para editar<br />Configuración de los aspectos básicos, restricciones, vistas, etc<br />En cada aplicación, podremos Editar las opciones, configurar las aplicaciones en relación a nuestra página y eliminarlas<br />Al crear una FanPage disponemos de Aplicaciones por defecto, pero existen numeroras aplicaciones que podemos incorporar para personalizar nuestra página<br />http://www.flickr.com/photos/20024546@N05/<br />Conocimientos by<br />www.mindproject.net<br />
  9. 9. 4.- Búsqueda e instalación de Aplicaciones<br />Para instalar una aplicación, hacer click sobre el nombre de la misma<br />Los usuarios pueden valorar con estrellas la calidad de la aplicación<br />Desde la página de la aplicación podremos agregarla a nuestra FanPage<br />http://www.flickr.com/photos/20024546@N05/<br />Conocimientos by<br />www.mindproject.net<br />
  10. 10. 5.- Gestión de Administradores<br />Desde la página de Edición, podemos seleccionar a los administradores de la FanPage, que tendrán los mismos privilegios que el propio creador de la misma<br />Buscaremos entre nuestros amigos para seleccionar quien será el administrador de la FanPage<br />También los podremos escoger mediante la introducción del email del futuro administrador<br />http://www.flickr.com/photos/20024546@N05/<br />Conocimientos by<br />www.mindproject.net<br />
  11. 11. 6.- Gestión de Pestañas<br />Pulsando en “+” podremos seleccionar las pestañas que queramos incluir en nuestra página<br />Dentro de la pestaña Cuadros, podremos organizar nuestros contenidos en base a módulos por categorías<br />Si pulsamos sobre una pestaña sin soltar el botón, podemos arrastrarla y cambiar de orden<br />Puedes mover los módulos mediante el arrastre con el raton, y editarlos al pulsar en el incono del lápiz<br />Para crear una pestaña personalizada, podemos instalar la aplicación Static FBML<br />Incluyendo un código HTML dentro de una pestaña podemos presentar nuestra FanPage con información complementaria como si de una página web se tratara<br />Conocimientos by<br />www.mindproject.net<br />
  12. 12. 7.- Enviar Actualizaciones a los Fans<br />Si pulsamos en editar, podemos filtrar por país, edad o sexo los destinatarios<br />Seleccionar los destinatarios del mensaje que vamos a enviar<br />Además de las actualizaciones que reciben los fans en su Muro, podemos enviarles un mensaje con las novedades de nuestra FanPage<br />Podemos adjuntar vídeos, enlaces o música al mensaje<br />Al pulsar “enviar”, los fans recibirán un mensaje en su Bandeja de Entrada personal con el símbolo de FanPage<br />Conocimientos by<br />www.mindproject.net<br />
  13. 13. 8.- Registra tu propio dominio único en Facebook<br />Para tener tu fanpage con un dominio tipo facebook.com/mindproject debes ir a <br />este enlace: http://www.facebook.com/username/<br />Además del dominio de tu fanpage, aquí puedes configurar el dominio de tu perfil personal<br />Ahora asigna un nombre y comprueba la disponibilidad. Si el dominio ya está ocupado, deberás seleccionar otro diferente<br />Primero escoge la página que deseas asignarle un dominio único<br />MindProject<br />MindProject<br />Asegúrate que cumples los requisitos legales de Facebook, y listo!<br />MindProject<br />Conocimientos by<br />www.mindproject.net<br />
  14. 14. Travel Revolution @ Work!<br />Autor: Bernat Comas, MindProject<br />Fecha publicación: Enero’ 10<br />www.mindproject.net<br />Conocimientos by MindProject<br />

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