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Geo-e-Commerce: Ventas Online y Geolocalización

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Geo-e-Commerce se basa en la compra de productos o servicios a través de internet, pero en este caso incluye el componente de la geolocalización. Es decir, la compra online en establecimientos muy cercanos al individuo, que normalmente consulta a través del teléfono móvil. Estamos ante el inicio de un cambio en las ventas, y las últimas noticias lo demuestran: Facebook Places empieza a incluir ofertas de los establecimientos, Google Places incorpora precios de los hoteles, e incluso con sistema de reservas integrado, y Foursquare abre una nueva sección para empresas. Saben que ahi está el negocio, y no dejarán pasar esta oportunidad.

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Geo-e-Commerce: Ventas Online y Geolocalización

  1. 1. Geo-e-Commerce<br />Ventas Online y Geolocalización<br />
  2. 2. 2<br /> Índice de Contenidos<br />
  3. 3. 3<br />Geo-e-Commerce: El Concepto<br />
  4. 4. 4<br /> Geo-Commerce: El concepto<br />E-commerce: Compra de productos o servicios a través de internet u otras redes informáticas. <br />Geo-e-Commerce se basa también en la compra de productos o servicios a través de internet, pero en este caso incluye el componente de la geolocalización. Es decir, la compra online en establecimientos muy cercanos al individuo. <br />
  5. 5. 5<br />¿Qué factores claven influyen?<br />
  6. 6. 6<br /> ¿Que Factores Clave influyen?<br />Geo-Localización<br />Movilidad<br />Red Social<br />Juego<br />Realidad Aumentada<br />Geo-e-Commerce<br />
  7. 7. 7<br />Herramientas de Geo-Localización<br />
  8. 8. 8<br />Nacen las herramientas de Geo-Localización<br />Facebook Places<br />
  9. 9. 9<br />El Geo-Marketing y el Ciclo Comercial<br />
  10. 10. 10<br /> El Geo-Marketing y el Ciclo Comercial<br />Mayor notoriedad de marca cuando el usuario está situado en las cercanías del establecimiento.<br />Ideal para fidelizar a los clientes, premiando la repetición e incentivando a la prescripción.<br />Múltiples posibilidades de promoción gracias a bonos de descuento, ofertas especiales, trips…<br />Próximamente, se convertirá en un nuevo canal de distribución en el que se finalizará la venta del producto.<br />
  11. 11. 11<br /> Mayor notoriedad de Marca<br />De Offline a Online!<br />“Las aplicaciones basadas en la geolocalización son únicas en el sentido de que son la intersección entre el mundo digital y la tienda real” Lisa Passe (portavoz de Starbucks)<br />
  12. 12. 12<br /> Cada vez más, un mayor enfoque a la Promoción<br />
  13. 13. 13<br /> Herramienta ideal para la Fidelización<br />Miracle Mile Shops. Planet Hollywood Hotel Las Vegas. Descuentos por Fidelidad.<br />
  14. 14. 14<br /> ¿Y en cuanto a la Distribución?<br />¿Es posible VENDER nuestros productos a través de estas herramientas?<br />¿De que modo? <br />¿Qué ventajas supone?<br />¿Se creará un nuevo canal de distribución? <br />
  15. 15. 15<br />Nuevo Canal de Distribución<br />
  16. 16. 16<br /> Nuevo Canal de Distribución<br />OFERTAS PERSONALIZADAS LLEVAN A LA COMPRA INMEDIATA…<br />En la película Minority Report, la publicidad es personalizada basándose en un scaner de retina que nos identifica cómo individuos, y al cruzarlo con una base de datos nos ofrece la mejor oferta personalizada según nuestros gustos. Hoy en día esto es posible, pero en lugar de identificarnos con la retina, lo hacemos con el teléfono móvil. <br />
  17. 17. 17<br /> Nuevo Canal de Distribución<br />MÁS POSIBILIDADES EN LOS PAGOS ONLINE<br />
  18. 18. 18<br /> Nuevo Canal de Distribución<br />LOS PRECIOS DINÁMICOS DE LOS ESTABLECIMIENTOS CERCANOS, DIRECTAMENTE EN EL MOVIL:<br />
  19. 19. 19<br /> Nuevo Canal de Distribución<br />MEDICIÓN DE LAS VENTAS.<br />
  20. 20. 20<br /> Nuevo Canal de Distribución<br />OTRA POSIBILIDAD: COMPRA ONLINE EN TIENDAS CERCANAS, RECOGIDA OFFLINE.<br />
  21. 21. 21<br />Conclusión<br />
  22. 22. 22<br />El Geo-e-Commerce llega para quedarse<br />Fuente: Arantxa Lasa Diseño de @dibujario<br />
  23. 23. 23<br /> ¡Hasta consegui un Círculo Virtuoso!<br />Con la consolidación de este Canal de Distribución, el circulo comercial tendrá el recorrido completo, y se convertirá (muy pronto!) en un círculo virtuoso.<br />
  24. 24. 24<br />¿Necesitas ayuda?<br /><ul><li>www.blogtrw.com
  25. 25. www.MindProject.net
  26. 26. bernat@mindproject.net
  27. 27. www.facebook.com/bernatcomas
  28. 28. www.twitter.com/bernatcomas</li>

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