Leading with Design Attitude


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Keynote from How Public Design? 2013

Published in: Design, Business
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Leading with Design Attitude

  1. 1. Leading with design attitude
  2. 2. In search of a new relationship
  3. 3. Public sector organisations are trying design on for size
  4. 4. That is all fine. But what does, or could, design mean to public managers?
  5. 5. “Managers, as designers, are thrown into situations that are not of their own making yet for which they are responsible to produce a desired outcome. They operate in a problem space with no firm basis for judging one solution as superior to another, and still they must proceed.”
  6. 6. “A design attitude views each project as an opportunity for invention that includes a questioning of basic assumptions and a resolve to leave the world a better place than we found it.”
  7. 7. ”Which decision should I make?” “What should I make a decision about?” From decision- to design attitude
  8. 8. Questioning basic assumptions
  9. 9. Centering on outcomes
  10. 10. Leading the unknown
  11. 11. Making the future concrete
  12. 12. Our roundtable session now • • •
  13. 13. mind-lab.dk