A master plan for L&D in 2020: humanising your learning
Oct. 19, 2016•0 likes•819 views
Download to read offline
Report
Technology
Discover how a humanised, user-centred L&D approach, focused on learners’ needs, can deliver long term results for your organisation and prepare you for 2020 and beyond.
3. Hey Gary, I
think we need
to change
Sounds familiar
Richard, there’s a
story to tell!
Evolve or
expire?
Gary Spring,
Barclays - Head of Design
Richard Hyde,
Learning Consultant
4. Barclays UK MTP
“We will leave no one
behind in the digital
revolution”
Ashok Vaswani
CEO
Enriched client
conversations
Award
winning
Create a gamification
revolution
Great internal
engagement & stories
Strengthen our relevance in
digital education
Inspirational
content
Enhance our external
partnerships
Disrupt Barclays
internal learning
Positively impact
80,000 people
Engage internal
colleagues with digital
5. Where are you on the
disruption spectrum?
http://pollev.com/mindclick
6. “They're selling hippie wigs
in Woolworths, man”
Digital agencies
invading our space
Savvy customers
know their onions
Playing safe
is too risky
New clothes for a
new audience
This talk is based on an ongoing partnership with Barclays
Only me here today
Together we’ve been trying to change the face of learning and development as we move towards 2020
But we are a supplier and organisation at significant crossroads
Honest story of survival in a changing, very challenging world
Do think we’ve come out the other side
With a strategy to humanise our joint approaches to learning development
Really a story of evolution - at looking back at what makes us human
Three parts to this session
Evolve or expire - joint realisation that we stood to be superseded
What makes us human - exploration of human givens
A new approach - evidence of how we have changed our approaches
Met Gary in 2015 as part of the Barclays supplier panel
Early conversations very different to other engagements we’ve had
Both supplier and organisation at a crossroads in application of learning technology
Joint vision to radically change direction to keep pace with the modern learner
An honest story of our parallel realisation to survive in a challenging world
Barclays situation, CEO statement about future of management training
12 point vision of the future to support gen Y learners
Gary needed a radical overhaul of Barclays L&D function to support this
He knew something had to change - seminal moment
Turned down digital driving licence project as it was too complex - handed to marketing
Stood back, are L&D becoming redundant?
Knew then that if L&D didn’t evolve they would become extinct
Gary had a choice - respond or die
Remain in the bubble of being a great learning function who responds to businesses needs
or
Redefine his purpose so he became a disruptive force that leads innovation rather than follows neatly behind
Where are you and your learning team on this spectrum?
I need to know who is with me!
Are you sitting on a comfort blanket or on an innovation quest?
https://www.polleverywhere.com/free_text_polls/emU6q9Gfcdv0l5Y
So Gary was at risk of extinction - what about us as a supplier?
Quote from Withnail and I, end of the 60s, being a hippie is no longer cool
Digital agencies have moved into our world and were winning awards for innovative solutions
Not constrained by trad instructional design - creating solutions based on emotional impact
Customers far more savvy about trends, ahead of the game, know what the modern learner needs
For us, playing safe would be very risky, could not afford to deliver safe solutions against higher expectations
We needed new clothes for a new audience
As for Barclays we simply had to evolve, and quickly
What was going on?
Some eye opening stats on the modern learner.
How limited they are in the amount of learning time available to them.
What knowledge they need in their heads, compared to what they can find on the fly.
Taken together, this summarises the backbone behind the challenges we faced
Before we did anything we did some research with Barclays
Orgs now looking for 2 types of solution: Emotional experience to change behaviour or Performance Support
Orgs doing performance support internally so our focus had to move to emotional experience
This is what we weren’t providing enough of
But why a Neanderthal? Well…
We got very interested in what underpins human behaviour to help us evolve and create better solutions
Humans have evolved over millions of years
A lot of our behaviour comes from our genes
This behaviour is incorporated into our biology and is called the 'human givens'
Let’s explore these a bit more
9 human givens - Griffin & Tyrrell
Biological psycho-social model of human functioning. Party ice breaker
In essence, what is a human being?
What motivates human behaviour?
Can we tap into these components and help people flourish in the workplace?
Encouragingly, many of these we do in L&D already
Look at them and consider how your current learning exploits some of these
Game play maps well onto most human givens
Let’s take 3 more interesting ones
Intimacy - all humans want to be loved, in game play this can be partners
Security - we can give learners a safe place to try risky behaviour
Privacy - most interesting, let learners retake learning without prying eyes
Based on this common vision and a refocus on human behaviour
Barclays and ourselves changed their approaches to learning development
Here’s a snapshot of what we’ve achieved
Our drive is to entice this new type of learner
Critical to think differently as designers from the outset
Self motivated player - let them explore, rules not objectives, encourage failure
Game mechanics to draw them in - short sessions, anxiety to return, repeat encouraged
UxD to innovate in design - talk to them, use case flow of activity, ideate creative brainstorming
What about the actual design process?
ADDIE is far too rigorous for modern learning design
Evaluation happens too late in process
More agile process very successful
Very effective for game design, many iterations required to manage innovation
Group brainstorm
Play it on paper
Split design, learning and technical dev into 3 parallel streams
Sprints then come out of each parallel stream
All leading to a rapid prototype then final
That’s how we have changed, what is happening at Barclays?
This is what Gary has achieved with imagination and determination
Only a snapshot - rest is in whitepaper
Welcome to BarclayTown
Watch this video
This has been a summary on how learning functions HAVE to evolve to survive
This impacts internal L&D teams and suppliers
It is disrespectful to our learners to not appreciate how their world is changing
Together, conceive bold plans that push your organisations forward - particularly if work is not coming your way
Look inwardly at what you do and your role in supporting modern learners – may involve reskilling and changing processes
Cut through complexity and design simple, elegant solutions for human beings – look at the human givens, we often forgot what motivates people
Find partners internal and external who share the same mind set – remember the more people on board can turn even the most stubborn cogs