Views to social media minna takala_icsc_2011

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ICSC 2011 presentation in Copenhagen

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Views to social media minna takala_icsc_2011

  1. 1. VIEWS TO SOCIAL MEDIAINSCO - Innovation in Sourcing Competencies / Aalto University LinnaBikeShop & Cafe November 2011 Minna Takala
  2. 2. WHAT IS SOCIAL MEDIA ?… tools?
  3. 3. … OR BETTER CONNECTIONSSession in SoMeTime2011 with RLabs http://bambuser.com/channel/somestudio/broadcast/1729626
  4. 4. Challenge ...Have you usedsocial media ? EFQM 2009 Quality & Web 2.0 session in Paris, France
  5. 5. Use of Social Media in Business INSCO Research themes & work packages 1 Collaboration practices in early phases2 Management of innovation focused relationships also with SMEs and microbusinesses 3 Practices for indirect sourcing 4 Use of demos, prototypes and pilots 5 Collaboration with developer communities, innovation networks and living labs 6 Possibilities of crowdsourcing
  6. 6. 1 Collaboration practices in early phases 1 http://www.flickr.com/photos/jarodcarruthers/4605945867/
  7. 7. 1 How to collaborate with suppliers in early phases of new product and service development? More concretely what are the practices and conditions for success? Which factors influence which outcome will emerge?www.alibaba.com
  8. 8. 2 Management of innovation focusedrelationships also with SMEs and 2microbusinesses
  9. 9. 2 RELATIONSHIP Transactional &How to manage innovation focused Project basedrelationships also with SMEs andmicrobusinesses? &What are the special elements that Process basedneed to taken into considerationwhen supplier relationships are &asymmetrical? Special
  10. 10. 3 Practices for indirect sourcing 3
  11. 11. How can innovation be applied to indirect sourcing practices?More concretely – how can new relationships 3can be used to support global indirect sourcing?
  12. 12. 4 Use of demos, prototypes and pilots 4http://www.makerbot.com/ http://www.eurekamagazine.co.uk/article/Default.aspx?articleid=32015&img=0
  13. 13. How can demos, prototypes and pilots be used insupplier relationships to enhance better understandingof desired outcomes and also speed of development? 4
  14. 14. 5 Collaboration with developer commu-nities, innovation networks & living labs 5www.rlabs.org
  15. 15. How to apply successfully collaboration with developercommunities, innovation networks and living labs insourcing context?What are the implications for practical applications in 5sourcing context?
  16. 16. 6 Possibilities of crowdsourcing 6
  17. 17. What are the emerging possibilities of crowdsourcing?More concretely, when, where and how crowdsourcing 6is used and could be used for sourcing?
  18. 18. INSCO -project - some basic infoResearch Approach - Case studies, development projects and benchmarking of new practicesInternational partners Meraka Institute, CSIR & RLabs South Africa; Tokyo Tech, Japan; Kaserat University, ThailandIndustrial partners Teleste, Konecranes, NSNSchedule on-going - > 31.6.2012Research team Aalto University prof Eero Eloranta +team Oulu University prof Harri Haapasalo + team international partners
  19. 19. Linna BikeShop & Cafe Hämeenlinna, Finland
  20. 20. … experimenting, testing, developing with customers ...… www.twitter.com/LinnaBikeShop ... www.facebook.com/LinnaBikeShop … webpages … maps.. … blog … events... bikerides … workshops … community .... local charity.
  21. 21. Minna Takala www.minnatakala.com - Twitter/@MinLii & @INSCOproject & @LinnaBikeShopSlideShare/MinLii, Delicious/MinLii, SecondLife/ MinLii Hanson

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