Advice Memes 101                -or-  Internet culture is not as new or      strange as it may seem
What is an Advice    Meme?
Internet meme /ˈɪntərˌnɛt mim /noun.A piece of often-entertainingcultural currency that spreadsrapidly through social netw...
Image Macro /ˈɪmɪdʒˈmækroʊ/ noun A picture* captioned for humorous effect*Generally on the Internet, and usually in Impact...
= LOLCAT
• Single cropped  image• Color wheel  background• Impact font• Setup on top,  punchline on  bottom
So what do Advice  Memes and TVSitcom Charactershave in common?
TROPES       “Devices and conventions that content      creators can reasonably rely on as being      present in the audie...
Foul Bachelor Frog
Foul Bachelor Frog       =
Foul Bachelor Frog
Socially Awkward Penguin
Socially Awkward Penguin          =
Socially Awkward Penguin
Philosoraptor
Philosoraptor    =
Philosoraptor
Courage Wolf
Courage Wolf    =
Courage Wolf
Other Examples       =       =
Other Examples      =       =
So...
TL;DRThe extreme nature of community practiceson /b/ can obscure the underlying role thesebehaviours play to the casual ob...
Thanks!
Metaphwoar 2011: Advice Memes 101
Metaphwoar 2011: Advice Memes 101
Metaphwoar 2011: Advice Memes 101
Metaphwoar 2011: Advice Memes 101
Metaphwoar 2011: Advice Memes 101
Metaphwoar 2011: Advice Memes 101
Metaphwoar 2011: Advice Memes 101
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Metaphwoar 2011: Advice Memes 101

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The slides from my 15 minute presentation for Metaphwoar! 2011, part of Internet Week Europe.

Published in: Technology, Education
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Metaphwoar 2011: Advice Memes 101

  1. 1. Advice Memes 101 -or- Internet culture is not as new or strange as it may seem
  2. 2. What is an Advice Meme?
  3. 3. Internet meme /ˈɪntərˌnɛt mim /noun.A piece of often-entertainingcultural currency that spreadsrapidly through social networksand media platforms.
  4. 4. Image Macro /ˈɪmɪdʒˈmækroʊ/ noun A picture* captioned for humorous effect*Generally on the Internet, and usually in Impact outline font
  5. 5. = LOLCAT
  6. 6. • Single cropped image• Color wheel background• Impact font• Setup on top, punchline on bottom
  7. 7. So what do Advice Memes and TVSitcom Charactershave in common?
  8. 8. TROPES “Devices and conventions that content creators can reasonably rely on as being present in the audience members minds and expectations”* (Not clichés, closer to stereotypes)*According to TVTropes.com
  9. 9. Foul Bachelor Frog
  10. 10. Foul Bachelor Frog =
  11. 11. Foul Bachelor Frog
  12. 12. Socially Awkward Penguin
  13. 13. Socially Awkward Penguin =
  14. 14. Socially Awkward Penguin
  15. 15. Philosoraptor
  16. 16. Philosoraptor =
  17. 17. Philosoraptor
  18. 18. Courage Wolf
  19. 19. Courage Wolf =
  20. 20. Courage Wolf
  21. 21. Other Examples = =
  22. 22. Other Examples = =
  23. 23. So...
  24. 24. TL;DRThe extreme nature of community practiceson /b/ can obscure the underlying role thesebehaviours play to the casual observer. Wesee our role as partly one of translating thesepractices into terms familiar to scholars.(Bernstein et al., 2011)
  25. 25. Thanks!

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