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SXSW | A/B Testing Secrets Revealed: Uber, Etsy, Intuit


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How do you scale A/B testing? Beyond marketing and aesthetic decisions, A/B testing has the potential to help companies determine successful in-product features, assess algorithms, and ultimately scale artificial intelligence technology.

This megapanel of the Internet leaders in transportation, eCommerce and financial management will cover A/B testing at scale. While technical solutions are a huge part of the big data puzzle, companies must also consider company culture when attempting to evolve toward a data-driven mindset.

The panelists will share how they drive A/B testing to unlock information needed to improve conversion, deepen engagement, and maximize retention of users.

Published in: Technology
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SXSW | A/B Testing Secrets Revealed: Uber, Etsy, Intuit

  1. 1. Questions? Tweet them: #ABTesting #SXSW Dan Woods Forbes Contributor CTO/Founder Evolved Media @DanWoodsEarly A/B Testing Secrets Revealed: Uber, Etsy, Intuit Akash Parikh Head of Experimentation Uber @philomath Gabrielle Gianelli Sr. Product Manager Etsy @Gianelli Mita Mahedevan Group Data Engineering Manager Intuit @mita_m2