BrandZ Top 50 Most Valuable Indian Brands Infographic

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This is the first year Millward Brown and WPP have released the BrandZ Top 50 Most Valuable Indian Brands. We evaluated local and international brands leading in value in the Indian market. This newest BrandZ™ ranking and report is an addition to the BrandZ Top 100 Most Valuable Global Brands ranking introduced in 2006, and followed by annual rankings covering both Latin America and China, each to be published later this year.

The results of the ranking and report offer insightful, strategic information highly relevant both to local marketers and international brand leaders growing brands in the Indian markets. The BrandZ methodology now also fully incorporates Millward Brown's Meaningfully Different Framework, which has revolutionized how marketers look at and measure brand equity.

We gathered brand perceptions from consumers across the Indian market, in both urban and rural areas, and asked about brands with all kinds of ownership structures: individual private brands, Indian family owned conglomerates, MNCs (Multinational Corporations), and SOEs (State Owned Enterprises).

We selected brands that met these three qualifying criteria:

They reported positive earnings;
The brand or corporate brand owner was publicly traded in India; and,
In the case of banks, at least 25 percent of revenue came from retail business.
This approach produced a carefully conceived ranking of brands in 13 consumer-facing categories, such as automobiles, home care, personal care, soft drinks, and food and dairy. The ranking does not include any business-to-business brands, regardless of value, because they are outside the scope of this report.

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BrandZ Top 50 Most Valuable Indian Brands Infographic

  1. 1. TOP 50 424344454647484950 272829303132333435363738394041 1617181920212223242526 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 Total Value of BrandZTM Top 50 Most Valuable Indian Brands = $70 billion 50Brands 13Categories Brands formed since liberalization total the greatest value... %ofTotalValueofBrandZTM Top50MostValuableIndianBrands 7 of the Top 10 brands come from the Service sector Rank:1 Value:US$9,425Mil. Rank:2 Value:US$8,217Mil. Rank:3 Value:US$6,828Mil. Rank:4 Value:US$3,536Mil. Rank:8 Value:US$1,882Mil. Rank:9 Value:US$1,721Mil. Rank:10 Value:US$1,636Mil. 1991 1947 19% 37% 44% Brandsestablished beforeIndependence Brandsestablished afterIndependencebut beforeliberalization Brandsestablished afterliberalization FMCG brands lead Brand Contribution The Brand Contribution leaders have long heritage in India. BRAND CONTRIBUTION measures the influence of brand alone on earnings, on a 1-to-5 scale, 5 highest Strong brands outperform the market The BrandZ™ Indian Top 50 Portfolio significantly outperformed India’s SENSEX over the past five years. 201% 74% 09 0%-250% 10 11 12 13 14 BrandZ™IndianTop50Portfolio SENSEXIndia 16% 17% 33% 34% SOEs MNCs Indianfamilyconglomerates Privateindependents Download the full report at www.brandz.comEvery brand has its story To watch short individual videos about each of the BrandZTM Top 50 Most Valuable Indian Brands stories and unique content about India scan the QR code or go to: www.brandz.com/stories Brand ownership among the Top 50 includes private independents, Indian family conglomerates, MNCs (Multinational Corporations) and SOEs (State Owned Enterprises). %ofTotalValueofBrandZTM Top50MostValuableIndianBrands Family conglomerates and private independents dominate BrandContributionValue BrandContributionRanking 5 5 5 5 5 5 5 4 4 4 Alcohol - 4.7% Automobiles - 12.2% Banks - 35.8% FoodandDairy-8.3% Home Care - 3.3% Insurance - 1.1% Jewelry - 1.3% Lubricants - 1.8% Motor Fuels - 3.5% Paints - 4.7% Personal Care - 5.3% Soft Drinks - 1.2% Telecoms - 16.9% %ofTotalValueofBrandZTM Top 50MostValuableIndianBrands

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