Mb way nov2010

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  • Mb way nov2010

    1. 1. MAKING INNOVATION HAPPEN Overview Wednesday, 15 December 2010
    2. 2. • A SECURE, SCALEABLE AND SIMPLE PLATFORM • AN INTERNAL SOCIAL INNOVATION NETWORK • RICH COMMUNITY MANAGEMENT CAPABILITIES • CAN BUT NEED NOT INTEGRATE WITH EXISTING PROCESSES • CAN OPEN UP SAFELY TO EXTERNAL ECOSYSTEMS • CAN BE UP AND RUNNING WITHIN TWO WEEKS WHAT IS MILLIONBRAINS? We introduce the dynamics of social networks to Internal and Open Innovation processes MillionBrains is a high-end, specialist provider focusing on innovation and talent matching within large organizations Wednesday, 15 December 2010
    3. 3. DRIVING INNOVATION CULTURE & TALENT CULTURE/PEOPLE IDEATION SOFTWARE CROWD/OUT SOURCING Innovation Value Add - FMCG - Retail - Consumer electronics - Medical - Telco’s - New Cities - Ageing Populations - Environment MILLIONBRAINS SECTOR CAPABILITIES - Charities - Societal entrepreneurship MillionBrains is a simple, secure and scalable platform that is designed to be quickly implemented Wednesday, 15 December 2010
    4. 4. • Ease of deployment • Matching community to business goals • Keeping the community active and healthy • Core features are now table stakes • Service matters even more • A marketing focused vision is key HOW DO WE STACK UP? We tick all the key attributes identified by Forrester Research (Community Platforms, Q4 2010) We speed up the ideation process and produce more ideas more quickly by deeply involving you staff and trusted partners Wednesday, 15 December 2010
    5. 5. PROCESSES,TOOLS AND TECHNOLOGIES PITCHSTAGE PROCESS WEIGHT EXCITE STORM REFINE FOCUS - Scoping idea - Idea owner - Time frame - Gather followers - Capture ideas - Co-create - Brainstorm - Reposition - Identify rival products - Differentiation - Analogs/antilogs - Extract existing knowledge/talent - Define key attributes - Define delivery - Outline model - Find an Anchor - Product Plan - Pricing - Social team - Feedback loops TECH TOOLS - Templating - Dynamic match - Talent tagging - Ideas/Challenges - Threading - Social dynamic - Grouping - Co-creation - Scorecarding - Collaboration tools - Tap KM systems - Schedule sessions - Dynamic Alerts - Moderation tools - Product template - Leader-board - Polling - Business Pitch - Project Plan - Announce/post seasoned idea - Celebrate talent - Ideas Bank - Ideas Teams MillionBrains does not need to integrate with your existing systems and is the “fuzzy” end of ideation Wednesday, 15 December 2010
    6. 6. TECHNICAL CAPABILITIES These are some of the key capabilities identified in recent work by Forrester Research ( Community Platforms, 1Nov 2010) Wednesday, 15 December 2010
    7. 7. 4. MEGA-TRENDS 1. IN-HOUSE 2. PARTNERS 3. PUBLIC CHALLENGES FOUR MODES OF DEPLOYMENT - Secure SaaS implementation - Specific security procedures - Bulk data import - Bespoke modules & tools - Open/closed/by-invitation - Advanced admin tools - Bespoke API integration - Secure SaaS implementation - Bespoke interface - Open social modules - Content management tools - Basic admin features - Open social network tools - Seeding to communities - Monitoring tools - Open/closed social processes - Content management tools - Grouping/partnering modules - Monitoring/admin tools MillionBrains engages with its clients through a 2-day workshop and can implement a community within 2 weeks Wednesday, 15 December 2010
    8. 8. 1. In-House Example:ARLA FOODS - Commissioned by HR - Implemented internally as ArlaBrains - 1000 initial users initially - Stage gate process to qualify ideas - Innovator “Hall of Fame” - Monthly prizes for best ideas - Feeding into Arla Projects pipeline - Supported by the CEO Wednesday, 15 December 2010
    9. 9. 2. Partner Sites Example: IDEASPACE GLOBAL - Part of Global Entrepreneur Week (GEW) - Global event attracting 8m people - Supported by 60 governments world wide - IDEASPACE is a GEW online community - IDEASPACE is a charity based in the UK - Powered by MillionBrains Wednesday, 15 December 2010
    10. 10. 3. Public Challenges MILLIONBRAINS.ORG - The open MillionBrains community - Prizes for solutions to specific challenges - Collaborative social platform - Brainstorming and idea generation tools - Semantic matching of skills and challenges - Advanced moderator tool kit Wednesday, 15 December 2010
    11. 11. 4. Mega-Trends Example: NewCITIES - Powered by MillionBrains - By invitation only community - Closed - Advanced admin features - Advanced publishing tools Wednesday, 15 December 2010
    12. 12. Contact us for a 2-day workshop or free demo CONTACT OUR CEO, SAM KONDO STEFFENSEN sks@millionbrains.com Wednesday, 15 December 2010

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