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Our client, an Author, wanted us to market their book – Refugee Changemakers, that is a collection of 13 incredible real-life stories of hope and optimism. The book is about how this abandoned community fought the toughest battle of uncertainty in a new land.
Their stories of survival deserved to be heard and what better channel to communicate a story other than Instagram. Getting sufficient reach through organic posting is not always attainable, so we decided to piggyback on an influencer to get the word out.