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How to hold an instagram giveaway

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Our client, an Author, wanted us to market their book – Refugee Changemakers, that is a collection of 13 incredible real-life stories of hope and optimism. The book is about how this abandoned community fought the toughest battle of uncertainty in a new land.

Their stories of survival deserved to be heard and what better channel to communicate a story other than Instagram. Getting sufficient reach through organic posting is not always attainable, so we decided to piggyback on an influencer to get the word out.

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How to hold an instagram giveaway

  1. 1. How to hold an Instagram Giveaway Aarrrmor Digital 10.06.2019
  2. 2. Contests seem passe, but doing it thoughtfully still works… Read on… We went back to basics, to driving engagement through contests. And guess what, it still works Our client, an Author, wanted us to market their book – Refugee Changemakers, that is a collection of 13 incredible real-life stories of hope and optimism. The book is about how this abandoned community fought the toughest battle of uncertainty in a new land.
  3. 3. Instagram Influencer Giveaway Campaign for Brand Awareness
  4. 4. We identified a relevant and popular Instagram book blogger called ‘Storypals’, who was generous enough to run a book giveaway contest for us through her handle. The goal was to boost awareness of the book and increase followers on the Refugee Changemaker’s Insta handle. Some Campaign Deets:
  5. 5. Aarrrmor Insights We realise from our past work that one post published by the influencer would generate only limited engagement.-->
  6. 6. Aarrrmor Insights So, we ran a simple contest that lasted a week and the outcome was more than what we had expected. -->
  7. 7. Contest Idea: Ask storypal’s followers to like the post and tag 3 of their friends who inspire and motivate them. -->
  8. 8. Outcome ● 3809 Impressions ● 638 Accounts Reached ● 129 Participants ● 3 Winners Bonus: We got 2 book reviews organically, without expectation
  9. 9. Want to up your Instagram game? Hire us to organise your giveaway for brand awareness, Email: mili@aarrrmor.com If you have questions on this campaign, feel free to DM us on Twitter / Facebook.

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