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Digital marketing to grow your business

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Workshop at 91springboard Koramangala in association with Facebook on how to use digital marketing to grow your business

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Digital marketing to grow your business

  1. 1. Digital Marketing to Grow your Business By Mili Mishra
  2. 2. ● Who am I? ● Who are you? ● Where is this going? Hi Let’s talk
  3. 3. What is Digital Marketing?
  4. 4. What’s included ● Website ● Mobile App ● Search Engine Optimization ● Search Ads ● Social Media Marketing ● Social Media Advertising ● Email ● SMS ● Etc.
  5. 5. Why Digital Marketing? ● Where customers are ● Higher reach & ROI ● Reporting & Measurement
  6. 6. Start with People
  7. 7. Know who you are selling to ● Learn about your customer ● Habits, information sources, pain & problems, language ● Value Proposition: time, affordable, accessible, utility (Learn)
  8. 8. Learn All You Can About ● Consumer Behavior ● Purchase Journey ● Decision Making Process ● Search & Language Intent Picture Credits: FourWeekMBA
  9. 9. Competitive Landscape
  10. 10. Your Market Competitors: ➔ Online & Offline ➔ Channel wise ➔ Their digital strategy ➔ Industry benchmarks ➔ Positioning Your Business: ★ Differentiators: How are you different from others, what is your value proposition? ★ Messaging: What language strikes a chord with your target audience? ★ Channels: Which online places does your customer use to consume, ask for recommendations, discuss about your offerings.
  11. 11. Digital Strategy ● How will you reach the market? ● What will you say? ● How will you measure success?
  12. 12. Digital Execution
  13. 13. Experiment Time ● Create tests, keep an eye on numbers ● Explore different channels: also the non-obvious ones Read: Traction (How any startup can achieve explosive growth) by Gabriel Weinberg and Justin Mares ● Iterate, learn and improve
  14. 14. Learn basics from experts and find a team
  15. 15. Questions? Email: milimishra@aarrrmor.com

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