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2011 has been a year of several industry wide changes search engines have made frequently for updating their algorithms to serve the best
possible results to their users. As an online marketer, staying on top of all the latest changes can sometimes be a daunting task. The key to
being relevant is creating content across all channels that serves the best interest of your customers. These ten tips give a strategic path to
ensure your marketing efforts have the best possible ROI throughout 2012.