TheResponsiveDesignRevolution:Is your website ready for what’s next?Josh Miles // branding for professional services.
@joshmiles @LogMyCallsJosh MilesI’m the principal and founder ofMiles Design, a branding firmspecializing in branding and websitedesign for professional services andsoftware firms.I’m also the author of Bold Brand:The new rules for differentiating,branding, and marketing yourprofessional services firm.MilesDesign.com | BoldBrand.com 2
@joshmiles @LogMyCallsIt’s a conversation! - Please ask questions! - Keep it interactive - Share your challenges & successes! - Tweet along! 3
@joshmiles @LogMyCallsBold Brand:The new rules for differentiating,branding and marketing yourprofessional services firm.milesdesign.com/rwd 4
@joshmiles @LogMyCallsB2B: Refuse to be Boring. Why should B2C brands have all the fun? We believe B2B and Professional Services brands can be just as dynamic, interesting, and sexy. 5
@joshmiles @LogMyCallsI’m not sure howto put this...but RWD is kindof a big deal. 6
Whatexactly isresponsiveweb design? // branding for professional services.
@joshmiles @LogMyCalls2013 Is theYear ofResponsiveWeb Designhttp://mashable.com/2012/12/11/responsive-web-design/ 9
@joshmiles @LogMyCallsResponsive web design (RWD) is a webdesign approach aimed at crafting sites toprovide an optimal viewing experience—easy reading and navigation with a minimumof resizing, panning, and scrolling—acrossa wide range of devices (from desktopcomputer monitors to mobile phones). 10
Why bother? // branding for professional services.
Why bother?1. Visitor2. Visitor3. Visitor // branding for professional services.
Why bother?1. Visitor devices2. Visitor experience3. Visitor expectations // branding for professional services.