QR Codes - Bringing the Off-line Online [Handout]


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A "How To" presentation about QR Codes geared to salon and spa owners. This presentation was offered as an added value service to clients of Milano Software. [Handout]

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QR Codes - Bringing the Off-line Online [Handout]

  1. 1. QR Codes – Bringing The Off-line Online QR or Quick Response Codes are a type of Bringing the Off-line Online two-dimensional barcode that can be read using a Smartphone and dedicated QR reading devices.What is a QR Code? While a standard 1D Barcode (UPC/EAN) stores up to 30 numbers, a QR Barcode can store up to a massive 7,089! It is this massive amount of data that enables links to a plethora of web content. Bringing the Off-line Online Bringing the Off-line Online Why are men more likely to scan? It’s not the Bringing the Off-line Online tool that’s the problem. The Tease & Reveal techniques that are often used in QR code advertisements are typically aimed at men.
  2. 2. In order to use QR codes, you need to have a Bringing the Off-line Online cell phone capable of running decoding software. These phones can download and install You will need a Smartphone. applications, can access the Internet, and have cameras. These types of phones are loosely referred to as “Smartphones”; the most common examples are iPhones, BlackBerries and Android phones. There are a number of applications which can Bringing the Off-line Online be used to decode a QR code, all of which work in similar ways. You will need a QR Scanning App. QR Code Readers Going to the website - http://getscanlife.com or www.i-nigma.mobi on a phone’s Internet browser will automatically detect the type of phone and guide you to an appropriate FREEwww.i-nigma.mobi OR application. getscanlife.com Because the QR code is often a link to online Bringing the Off-line Online content, you need to be able to connect to the Internet in the location where the codes are placed. A Smartphone can connect to the You will need a data connection. Internet in two ways: 1. Through a cellular data connection 2. Through a Wi-Fi connection
  3. 3. Ideas, Ideas, Ideas! Bringing the Off-line Online • Shelf talkers (how to video, product reviews) • Business reviews • Business cards/reminder cards • Window clings (online booking, eStore, etc) • Product stickers (how to...) • Online feedback surveys • …and more! Bringing the Off-line Online Bringing the Off-line OnlineBring your business cards to life. Make checking in to your business interactive and fun. Bringing the Off-line Online Bringing the Off-line Online Be the Expert that You Are! Make Shopping Easy!Shelf-talkers that help your clients get the look Make your own how-to-videos and empowerthey want. Don’t forget to give them a list of your clients to try new products withwhat they need to buy. confidence.
  4. 4. QR Code Generators Bringing the Off-line Online http://qrstuff.com http://goo.gl (URL shortener w/ QR gen) http://bit.ly (URL shortener w/ QR gen) http://delivr.com (QR gen w/ URL shortener) http://qrickit.com http://goQR.me Mistake 1: Not Testing the Code. Bringing the Off-line Online Common sense right? Because you can’tMistake 1: Not Testing the Code read a QR code just by looking at it, youWhile visually interesting, doesn’t scan… should always test the proofs with a variety ofWhoops! Smartphones and scanning apps before you release a campaign. Mistake 2: What Audience? Bringing the Off-line Online Where your ad will run is just as important asMistake 2: What Audience? how you implement it. Ask yourself… • Will it be too small to scan? • Is it unsafe to scan? • Will there be a data signal available? • Is the topic too embarrassing to scan in public?
  5. 5. Mistake 3: Serving up Non-Mobile Pages. Bringing the Off-line Online Your QR code scans successfully but youve Mistake 3: Serving up Non-Mobile Pages pointed the user to a standard desktop A desktop website is next to impossible to website, when 99.9% of QR codes are navigate on a mobile device. scanned by a mobile device. Mistake 4: Not Offering Enough Value. Bringing the Off-line Online This point is highly subjective but also Mistake 4: Not Offering Enough Value probably the most important. Reward the user for scanning your QR code! This "reward," however, will change depending on what youre trying to promote.About the Presenter Scan to get my VCard savedPresenter: directly into your Dayna Elliott phone contacts!Title: Software Trainer, Milano Software Contact: Graphic Designer, Freelance e: dayna@milanosoftware.com Social Media Geek, Self-proclaimed Tel: 1-800-667-1596 ext 106