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Digital living experience session 4 v1


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Introduction to Social Media, Session 4.
How to use Delicious,Facebook,Youtube,Twitter,Wordpress. Part of University of Washington OSHER Summer 2010 program

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Digital living experience session 4 v1

  1. 1. Digital Living ExperienceSocial Media & You<br /><br />@malachandra<br />http://www/<br />Session 4<br />University of Washington<br />OSHER Summer 2010<br />Wednesday, July 14, 2010<br />1<br /><br />
  2. 2. Wednesday, July 14, 2010<br /><br />2<br />About me<br />@MalaChandra<br /><br />
  3. 3. Overview of Sessions<br />Session 1<br />Session 2<br />Session 3<br />Session 4<br />Motivations for using the web<br />Social Media Definition and Usage Trends<br />How Social Media is driving change<br />Using Social Media Tools and Technologies<br />Wednesday, July 14, 2010<br /><br />3<br />
  4. 4. Overview of Sessions<br />Session 1<br />Motivations for using the web<br />Information seeking, Entertainment, Communication, Content sharing, Shopping<br /><br />Session 2<br />Social Media Definition and Usage Trends<br /><br />Session 3<br />How Social Media is driving change<br /> <br />Session 4<br />Using Social Media Tools and Technologies<br />Delicious, YouTube, Facebook, Twitter, WordPress, Security & Privacy Issues<br />Wednesday, July 14, 2010<br /><br />4<br />
  5. 5. Social Bookmarking<br />Organize, access, share online bookmarks from any internet connection<br />Follow online bookmarks of others<br />Rate links, driving resources to the top<br />Top social bookmarking sites<br />Digg<br />Delicious<br />Furl<br />Reddithttp://www/<br />StumbleUpon<br />Wednesday, July 14, 2010<br /><br />5<br />
  6. 6. Top Social Bookmarking sites<br />Wednesday, July 14, 2010<br /><br />6<br />
  7. 7. Delicious<br />Founded in 2003 by Joshua Schachter, acquired by Yahoo! in 2005<br />Wednesday, July 14, 2010<br /><br />7<br />
  8. 8. Delicious Icons and Sidebars<br />Wednesday, July 14, 2010<br /><br />8<br />3<br />2<br />1<br />
  9. 9. Searching and Browsing Bookmarks<br />Wednesday, July 14, 2010<br /><br />9<br />
  10. 10. Wednesday, July 14, 2010<br /><br />10<br /><br />
  11. 11. Wednesday, July 14, 2010<br /><br />11<br /><br />
  12. 12. Wednesday, July 14, 2010<br /><br />12<br />
  13. 13. Wednesday, July 14, 2010<br /><br />13<br />
  14. 14. Wednesday, July 14, 2010<br /><br />14<br />
  15. 15. YouTube<br />Founded by 3 ex-PayPal employees<br />Chad Hurley, Steve Chen, Jawed Karim<br />First video uploaded in 2005 by<br />Acquired by Google in 2006 for $1.6B<br />Wednesday, July 14, 2010<br /><br />15<br />
  16. 16. YouTube Search<br />Wednesday, July 14, 2010<br /><br />16<br />
  17. 17. Related Videos<br />Wednesday, July 14, 2010<br /><br />17<br />
  18. 18. Recommended videos<br />Wednesday, July 14, 2010<br /><br />18<br />
  19. 19. Wednesday, July 14, 2010<br /><br />19<br />
  20. 20. YouTube Channels<br />User’s Home Page on YouTube<br /><br />Contains User’s Profile Information<br />Benefits of Registering<br />Ability to leave comments and rate videos<br />Subscribe to channels<br />Upload videos<br />Pick your Username with care<br />It cannot be changed later<br />Customize your Channel<br />Use Tags to make your channel findable<br />Wednesday, July 14, 2010<br /><br />20<br />
  21. 21. Personalize your Account<br />Wednesday, July 14, 2010<br /><br />21<br />Be careful about disclosing personal information<br />Do create a nickname for your user name<br />Do Not disclose your address, phone number, other identity info<br />
  22. 22. YouTube Bulletins<br />Wednesday, July 14, 2010<br /><br />22<br />Bulletins are updates from your Channel to your Subscribers<br /><ul><li> Appears on the Recent Activity module on the Home Page (yours and your </li></ul> subscriber’s)<br />
  23. 23. Subscribe to other Channels<br />Wednesday, July 14, 2010<br /><br />23<br />
  24. 24. Broadcast Yourself ™<br />Upload link appears at the top of every page <br />Add descriptive information while video is uploading<br />Description, licensing, related URLs, Tags, Sharing, Comments<br />When Upload completes, Processing will begin<br />Convert Video to .flv format<br />Extract Thumbnails<br />Assign unique URL<br />Video is now Live!<br />Wednesday, July 14, 2010<br /><br />24<br />
  25. 25. Wednesday, July 14, 2010<br /><br />25<br />
  26. 26. Creator’s Corner<br />Wednesday, July 14, 2010<br /><br />26<br /><br />
  27. 27. Playlists<br />Wednesday, July 14, 2010<br /><br />27<br />
  28. 28. Like, Share, Save, Flag<br />Wednesday, July 14, 2010<br /><br />28<br />
  29. 29. Flagging<br />Notify YouTube of offending videos by Flagging<br />All flagged videos will be reviewed by a YouTube employee<br />Offending videos will be removed, Channel suspended<br />Wednesday, July 14, 2010<br /><br />29<br />
  30. 30. Reusing, Remixing commercial content<br />Wednesday, July 14, 2010<br /><br />30<br /><br /><br />
  31. 31. Helpful Resources re: copyright protected &/or CC licensed content<br /><br /><br /><br /><br /><br /><br /><br /><br />Wednesday, July 14, 2010<br /><br />31<br />
  32. 32. Facebook: Sign Up or Login<br />Wednesday, July 14, 2010<br /><br />32<br /><br />
  33. 33. Wednesday, July 14, 2010<br /><br />33<br />!/help/<br />
  34. 34. Getting Started on Facebook<br />Set up your Friends list<br />Import from your address book (s)<br />Webmail contacts e.g., Yahoo, Hotmail, Gmail<br />Email contacts e.g., Outlook, Exchange, Lotus<br />Instant Messaging Buddy Lists e.g., AIM<br />Search for people by name and add them<br />Sort people into different groups, e.g., Family, Extended Family, Close Friends, Co-workers, Business Associates, Clients, People who live in Seattle<br />Create your personal Profile<br />Choose a picture or photograph you of yourself to use<br />Decide how much information you wish to share and with whom <br />Wednesday, July 14, 2010<br /><br />34<br />
  35. 35. Set up your Friends network<br />Friends are central to Facebook networking<br />Keep in mind “Friending” vs “Friendship”<br />“Friending” is the act of accepting or confirming a “Friend” request from someone<br />Friends List can be large since it comprises anyone who is confirmed as a “friend”<br />By default, all friends are equal – they see and share everything<br />Recommendation: Sort everyone in the Friend List into “Groups”. Use Privacy Settings to limit who can see what<br />Wednesday, July 14, 2010<br /><br />35<br />
  36. 36. Finding Friends<br />Wednesday, July 14, 2010<br /><br />36<br />
  37. 37. Removing Friends or “UnFriending”<br />Wednesday, July 14, 2010<br /><br />37<br />
  38. 38. Photos Application<br />Manage Photos and Pictures<br />Upload pictures/photos to create Albums<br />Change the Profile Picture<br />Tag photos in your albums or others’<br />Wednesday, July 14, 2010<br /><br />38<br />
  39. 39. Wednesday, July 14, 2010<br /><br />39<br />
  40. 40. Facebook Connect<br />Wednesday, July 14, 2010<br /><br />40<br />
  41. 41. Wednesday, July 14, 2010<br /><br />41<br /><br />
  42. 42. Join a Network<br />Wednesday, July 14, 2010<br /><br />42<br />
  43. 43. Sending Messages<br />Wednesday, July 14, 2010<br /><br />43<br />A Facebook User can send messages to anyone<br />But can only receive messages from other Facebook Users<br />
  44. 44. Writing on Walls<br />A place for Friends to share: photos, videos, comments, breaking news, other interesting information<br />User can control their Walls<br />Remove offending posts from others<br />Who can post to it<br />Who sees it<br />Wednesday, July 14, 2010<br /><br />44<br />
  45. 45. Automatic Updates<br />News Feeds<br />Automatic activity updates from Friends<br />Top News: Posts Facebook think most interesting to the User<br />Recent News: Posts as they happen<br />Customize your News Feed<br />Mini-Feeds<br />What’s on your Mind?<br />Wednesday, July 14, 2010<br /><br />45<br />
  46. 46. Notifications<br />Wednesday, July 14, 2010<br /><br />46<br />
  47. 47. Links<br />Subscribe to Friends’ posts<br />All Friends<br />Selected Friends<br />Wednesday, July 14, 2010<br /><br />47<br />
  48. 48. Notes<br />Create Notes from scratch or upload an existing Blog entry<br />Tag notes with Friends’ Names<br />Upload photos or videos<br />Update Privacy Settings<br />Preview and Publish<br />View Friends’ Notes<br />Wednesday, July 14, 2010<br /><br />48<br />
  49. 49. Wednesday, July 14, 2010<br /><br />49<br />
  50. 50. Groups<br />Facebook users (5000 max) interested in a particular topic or special interest<br />Upload and Share information, images, links, videos<br />Organizer decides whether membership is open or needs approval<br />Can meet online or in person<br />Wednesday, July 14, 2010<br /><br />50<br />
  51. 51. Fan Pages<br />Wednesday, July 14, 2010<br /><br />51<br />
  52. 52. Events<br />Facebook users meeting face to face<br />Open Events<br />Anyone can read about and add him/herself to the guest list<br />RSVP link indicates it is open<br />Closed Events<br />Anyone can read about but needs to request an invitation; administrator approves/denies request<br />No RSVP link indicates it is closed<br />Secret Events<br />Email or Notifications to invitees; not visible to anyone else<br />Wednesday, July 14, 2010<br /><br />52<br />
  53. 53. Wednesday, July 14, 2010<br /><br />53<br />
  54. 54. Find Events<br />Search by name or keyword<br />Wednesday, July 14, 2010<br /><br />54<br />
  55. 55. Shopping on Facebook<br />Marketplace application<br />Post and respond to Want Ads<br />By Location<br />Created by Facebook in partnership with Oodle<br />No Fee to use the service<br />No warranties from Facebook or Oodle<br />30-day Ads from the User’s Social Network<br />Ads cannot be deleted<br />Wednesday, July 14, 2010<br /><br />55<br />
  56. 56. Wednesday, July 14, 2010<br /><br />56<br />
  57. 57. Business on Facebook<br />Corporate Fan Pages<br />Community Building<br />Brand Management<br />Customer Engagement<br />Recruiting<br />Product and strategy updates<br />Upcoming events and promos<br />Internal Fan Page<br />Workgroup collaboration<br />Information Sharing<br />Wednesday, July 14, 2010<br /><br />57<br />
  58. 58. Privacy and Security<br />Wednesday, July 14, 2010<br /><br />58<br />
  59. 59. Facebook Platform Privacy<br />Facebook users can add gadgets and 3rd party applications to their profiles<br />This poses a serious privacy risk<br />Applications can see everything the user can see, including other users in his/her extended network<br />Owner of the Applications can use the information for any purpose, including identity theft<br />Facebook cannot prevent illegal use by Applications <br />Facebook has announced plans<br /> To fix this problem in 12 months<br />July 14, 2010<br /><br />59<br />Adrienne Felt and Dave Evans: Privacy Protection for Social Networking APIs<br />Canada Prompts Facebook Policy Overhaul<br />
  60. 60. Without Signing in<br />Search for Topics and Read Trending Topics<br />Wednesday, July 14, 2010<br /><br />60<br />
  61. 61. Login or Sign Up<br />Wednesday, July 14, 2010<br /><br />61<br /><br />
  62. 62. Create your Profile<br />Wednesday, July 14, 2010<br /><br />62<br />
  63. 63. Find Tweeters, Follow Them<br />All Tweets are public<br />Follow or opt-in to receive Tweets<br />Follow does not have to be mutual<br />Follow does not require verification<br />Email notification when someone starts to Follow<br />Wednesday, July 14, 2010<br /><br />63<br />
  64. 64. Find interesting people to follow<br />Wednesday, July 14, 2010<br /><br />64<br />
  65. 65. Tips for Followers<br />What are your goals as a “follower”<br />Keep up with News<br />Find Entertainment<br />Participate in Conversations<br />Collect Followers<br />Engage in Self promotion<br />Find opportunities to Make money<br />Actively engage, get known<br />Tweet regularly on engaging topics<br />Retweet to share interesting Tweets (RT@<Username>)<br />“Shout out” to provide feedback (@<Username>)<br />Use tools to manage your Twitter stream<br />TweetDeck<br />Seesmic<br />Wednesday, July 14, 2010<br /><br />65<br />
  66. 66. Tracking Trending Topics<br />Wednesday, July 14, 2010<br /><br />66<br />Top 10 Keywords currently tweeted<br />Current events such as #voteNoOn1, #IranElections<br />Hashtag keywords people create e.g., #God, #truth<br />Twitter wide conversation topics such as Google Wave, Halloween, Maine<br />Keywords can be up to 16 characters<br />Many tools available for tracking<br /><br />
  67. 67. Twitter Trending Statistics <br />July 14, 2010<br /><br />67<br />
  68. 68. Tools to track Twitter Trends<br />July 14, 2010<br /><br />68<br /><br />
  69. 69. Brands on Twitter<br />Wednesday, July 14, 2010<br /><br />69<br />
  70. 70. Business people on Twitter<br />Wednesday, July 14, 2010<br /><br />70<br />
  71. 71. Begin Tweeting<br />Wednesday, July 14, 2010<br /><br />71<br />Tweets are restricted to 140 characters, punctuation and spaces included<br />Use URL shorteners to conserve space<br />
  72. 72. Conserve space<br />User URL shortening services such as or<br />Other tricks<br />Avoid punctuation<br />Use + or & instead of “and”<br />Use numbers don’t spell them out<br />Get help from this website<br />Wednesday, July 14, 2010<br /><br />72<br />
  73. 73. Twitter Conventions<br />@user is used to direct tweets to particular users e.g., @MalaChandra or obliquely refer to another person e.g., I saw @Oprah’s show today<br />#hashtag is used to indicate particular topics e.g., #hashedu or #wc2010<br />URL “shorteners” e.g., are used to insert external links into tweets<br />RT @user is commonly used to retweet (i.e., forward) a tweet and attribute the original author<br />Wednesday, July 14, 2010<br /><br />73<br />
  74. 74. Join conversations<br />Find Topics being tweeted by searching on #<hashtag><br /><br /><br /><br />Tweet or Retweet using #<hashtag><br />Wednesday, July 14, 2010<br /><br />74<br />
  75. 75. Find the most popular news stories<br />Wednesday, July 14, 2010<br /><br />75<br /><br /><br />
  76. 76. Favorites<br />Bookmark a tweet for reading later<br />Has an interesting link<br />Is funny or insightful<br />Plan to use in a future blog<br />Contains a testimonial <br />May want to retweet later<br />Wednesday, July 14, 2010<br /><br />76<br />
  77. 77. Sharing Videos<br />Wednesday, July 14, 2010<br /><br />77<br />
  78. 78. Tracking Retweets<br />Web sites that help track retweets<br /><br /><br /><br />Desktop Applications<br />Seesmic<br />Tweetdeck<br />Mobile applications<br />Tweetie for the iPhone<br />Wednesday, July 14, 2010<br /><br />78<br />
  79. 79. Twitter Jargon<br />Wednesday, July 14, 2010<br /><br />79<br />
  80. 80. Connections<br />Wednesday, July 14, 2010<br /><br />80<br />
  81. 81. Blogging Resources<br />Wednesday, July 14, 2010<br /><br />81<br /><br />
  82. 82. Blog hosting sites and platforms<br />Wednesday, July 14, 2010<br /><br />82<br /><br />
  83. 83. vs<br /><br />It’s free and much easier to setup<br />Everything is taken care of: setup, upgrades, spam, backups, security, etc<br />Your blog is on hundreds of servers, so it’s highly unlikely it will go down due to traffic<br />Your posts are backed up automatically<br />You get extra traffic from blogs of the day and tags<br />You can find like-minded bloggers using tag and friend surfer<br />Your login is secure (SSL) so no one can get into your account if you use wifi<br /><br />Ability to upload themes<br />Ability to upload plugins<br />Great community<br />Complete control to change code if you’re technically minded<br />For more details:<br /><br />Wednesday, July 14, 2010<br /><br />83<br />
  84. 84. Wordpress<br />Sample blog<br /><br />Wednesday, July 14, 2010<br /><br />84<br />
  85. 85. Privacy Trust Model<br />July 14, 2010<br /><br />85<br />Dwyer, et al, Trust and Privacy: A Comparison of Facebook and Myspace, 2007<br />Internet Privacy Concern<br />Information Sharing<br />Trust in Social Networking Site<br />Development of New Relationships<br />Trust in other Members of the SNS<br />
  86. 86. Privacy and Security Issues in SNS<br />Security issues occur when a hacker gains unauthorized access to the site’s by exploiting coding vulnerabilities<br />Privacy issues occur through unwarranted access to private information<br />Privacy and Security issues are often intertwined in Social Networking Sites<br />Individual vulnerability depends on the size of their network, level of activity and the type/amount of information they share<br />July 14, 2010<br /><br />86<br />
  87. 87. Spam and Phishing<br /><ul><li>According to the Internet Crime Complaint Center (IC3), 3,200 account hijackings have been reported since 2006
  88. 88. Common techniques
  89. 89. Spam to promote phishing sites claiming some violation of SNS terms of agreement needing to be corrected
  90. 90. Spam messages from seemingly legitimate “friends” suggesting video or application to download
  91. 91. Seemingly legitimate applications advertised on SNS, with malicious code or anti-virus software
  92. 92. Malicious software that gets access to profile information to send spam to friends network, instructing them to download the new app or video </li></ul>July 14, 2010<br /><br />87<br />
  93. 93. Sobering Statistics<br />64% of SNS users infrequently or never change their passwords<br />57% never adjust their privacy settings<br />21% accept friends requests from people they do not recognize<br />64% click on links from other members or friends<br />26% share files on SNS<br />As a result<br />Almost 20% have experienced identity theft<br />47% have been victims of malware<br />55% have seen phishing attacks<br />July 14, 2010<br /><br />88<br />SC Magazine, August 26, 2009<br />
  94. 94. Protect against Spam and Phishing<br />Adjust SNS privacy settings<br />Be Selective in who you accept as “Friend”<br />Create groups of Friends to control and limit access to your profile e.g., Family, Friends, Co-Workers, People in Seattle<br />Disable options and enable them one by one depending on what you are sharing and with whom<br />Be careful what you click on<br />Carefully read the SNS Privacy Policy before agreeing to it and determine your use of it accordingly<br />July 14, 2010<br /><br />89<br />
  95. 95. Examples:Security and Privacy Breaches on SNS<br />Beware Hijacked Social Networking Accounts, FBI Warns<br />Information Week Article, Oct 2, 2009<br />Facebook Blog Transcript of the Spam<br />Hacked Facebook Applications reach out to exploit sites in Russia<br />Roger Thompson's Blog<br />July 14, 2010<br /><br />90<br />
  96. 96. Fire Department Application Hack<br />July 14, 2010<br /><br />91<br />Other Infected Programs:<br /><ul><li>MyGirlySpace
  97. 97. Ferrarifone
  98. 98. Mashpro
  99. 99. Mynameis
  100. 100. Pass-it-on
  101. 101. Fillinthe
  102. 102. Acquariumlife</li></ul><br />