Social Media and You! Introduction to Social Media

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University of Washington OSHER Summer 2010 program Digital Living Experience, Social Media and You!

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Social Media and You! Introduction to Social Media

  1. 1. Digital Living Experience Social Media & You [email_address] @malachandra http://www/linkedin.com/in/malachandra University of Washington OSHER Summer 2010 Sunday, June 27, 2010 [email_address]
  2. 2. About me Sunday, June 27, 2010 [email_address] @MalaChandra http://www.linkedin.com/in/malachandra
  3. 3. Overview of Sessions <ul><li>Session 1 </li></ul><ul><li>Session 2 </li></ul><ul><li>Session 3 </li></ul><ul><li>Session 4 </li></ul><ul><ul><li>Motivations for using the web </li></ul></ul><ul><ul><li>Social Media Definition and Usage Trends </li></ul></ul><ul><ul><li>How Social Media is driving change </li></ul></ul><ul><ul><li>Using Social Media Tools and Technologies </li></ul></ul>Sunday, June 27, 2010 [email_address]
  4. 4. Overview of Sessions <ul><li>Session 1 </li></ul><ul><ul><li>Motivations for using the web </li></ul></ul><ul><ul><ul><li>Information seeking, Entertainment, Communication, Content sharing, Shopping </li></ul></ul></ul><ul><li>Session 2 </li></ul><ul><ul><li>Social Media Definition and Usage Trends </li></ul></ul><ul><li>Session 3 </li></ul><ul><ul><li>How Social Media is driving change </li></ul></ul><ul><li>Session 4 </li></ul><ul><ul><li>Using Social Media Tools and Technologies </li></ul></ul>Sunday, June 27, 2010 [email_address]
  5. 5. The Internet Universal Resource Locator ~ In Real Life <ul><li>It enables all things digital </li></ul><ul><li>It is growing rapidly </li></ul><ul><li>It is everywhere </li></ul><ul><li>It is convenient </li></ul><ul><ul><li>Interactive </li></ul></ul><ul><ul><li>Immediate </li></ul></ul>Sunday, June 27, 2010 [email_address]
  6. 6. Sunday, June 27, 2010 [email_address] http://www.internetworldstats.com/stats.htm Total World Population Number of Internet Users 2000 Number of Internet Users 2009 Growth 6,767,805,208 360,985,492 1,802,330,457 399.3 %
  7. 7. Sunday, June 27, 2010 [email_address] http://www.floatingsheep.org
  8. 8. All things digital : the way we live , work & play <ul><li>Online </li></ul><ul><li>Interactive </li></ul><ul><li>Diverse media </li></ul><ul><li>Many sources </li></ul><ul><li>Multiple devices </li></ul><ul><li>Personal schedule </li></ul>Sunday, June 27, 2010 [email_address]
  9. 9. Sunday, June 27, 2010 [email_address]
  10. 10. How people spend time online Sunday, June 27, 2010 [email_address]
  11. 11. Online activities by age group Pew/Internet Sunday, June 27, 2010 [email_address]
  12. 12. “ In times of profound change, the learners shall inherit the earth” – Eric Hoffer, 1951 <ul><li>Digital Natives </li></ul><ul><li>People born after 1980 </li></ul><ul><li>Do not know a time when all things were not digital </li></ul><ul><ul><li>On demand access </li></ul></ul><ul><ul><ul><li>News & entertainment from multiple media sources </li></ul></ul></ul><ul><ul><ul><li>Interactive consumers, producers and publishers of content </li></ul></ul></ul><ul><ul><li>Expect “free” services </li></ul></ul><ul><li>Digital Immigrants </li></ul><ul><li>People born before 1980 </li></ul><ul><li>Have to learn to switch from analog to digital </li></ul><ul><ul><li>Programmed schedules </li></ul></ul><ul><ul><ul><li>Newspaper deliveries </li></ul></ul></ul><ul><ul><ul><li>TV & radio broadcasts </li></ul></ul></ul><ul><ul><ul><li>Passive consumers, work through others to publish content </li></ul></ul></ul><ul><ul><li>Willing to pay for services </li></ul></ul>Sunday, June 27, 2010 [email_address]
  13. 13. Sunday, June 27, 2010 [email_address] http://www.youtube.com/watch?v=0hXZ4wlekRg
  14. 14. Calling all Digital Immigrants <ul><li>Discover the exciting world wide web </li></ul><ul><li>Participate </li></ul><ul><ul><li>Discover and follow news sources </li></ul></ul><ul><ul><li>Create and share content </li></ul></ul><ul><ul><li>Do comparison shopping and buying products </li></ul></ul><ul><ul><li>Lend a helping hand </li></ul></ul><ul><ul><li>… </li></ul></ul><ul><li>Become a Digital Citizen </li></ul>Sunday, June 27, 2010 [email_address]
  15. 15. <ul><li>Buy something </li></ul><ul><li>Make travel reservations </li></ul><ul><li>Visit a government site </li></ul><ul><li>Participate in online auctions </li></ul><ul><li>Get online education </li></ul>Sunday, June 27, 2010 [email_address]
  16. 16. Internet Shopping site aggregators Sunday, June 27, 2010 [email_address] http://www.smartbargains.com
  17. 17. Internet Auction Sites http://auctions.nettop20.com/ Sunday, June 27, 2010 [email_address]
  18. 18. <ul><li>In 2009, the Internet became the 1 st port of call for information </li></ul><ul><ul><li>Personal, professional or educational project </li></ul></ul><ul><ul><li>Trip planning </li></ul></ul><ul><ul><li>Research schools, universities and companies </li></ul></ul><ul><ul><li>Find listings/reviews of local restaurants and movies </li></ul></ul><ul><ul><li>Deal with a problem product or service </li></ul></ul>Sunday, June 27, 2010 [email_address]
  19. 19. The Internet Archive <ul><li>Non-profit building a free digital library </li></ul><ul><ul><li>Internet sites </li></ul></ul><ul><ul><li>>1M digital books </li></ul></ul><ul><ul><li>>2M texts </li></ul></ul><ul><ul><li>Audio </li></ul></ul><ul><ul><li>Other cultural artifacts </li></ul></ul>Sunday, June 27, 2010 [email_address] http://www.archive.org/
  20. 20. Sunday, June 27, 2010 [email_address] http://www.archive.org/
  21. 21. BP Oil Spill Sunday, June 27, 2010 [email_address] http://www.msnbc.msn.com/id/21134540/vp=37412412&#37412412 http://www.youtube.com/watch?v=B7_rPDwSKe8
  22. 22. News Sources <ul><li>Internet overtakes Newspapers as News Outlet </li></ul>Sunday, June 27, 2010 [email_address]
  23. 23. Sunday, June 27, 2010 [email_address]
  24. 24. Sunday, June 27, 2010 [email_address]
  25. 25. Sunday, June 27, 2010 [email_address]
  26. 26. Sunday, June 27, 2010 [email_address] http://delicious.com/search?p=bp+oil+spill+2010&chk=&context=main%7C&fr=del_icio_us&lc=
  27. 27. Sunday, June 27, 2010 [email_address]
  28. 28. Sunday, June 27, 2010 [email_address] http://www.nasa.gov/topics/earth/features/oilspill/20100608_oilspill.html
  29. 29. Sunday, June 27, 2010 [email_address] http://faceinspace.nasa.gov/
  30. 30. Sunday, June 27, 2010 [email_address] http://www.google.com
  31. 31. Sunday, June 27, 2010 [email_address] http://alltop.com/
  32. 32. Top 20 Most Popular Blogs Sunday, June 27, 2010 [email_address] http://www.ebizmba.com/articles/blogs
  33. 33. Wall Street Journal Photo Blog http://blogs.wsj.com/photojournal/ Sunday, June 27, 2010 [email_address]
  34. 34. Health https://www.23andme.com/howitworks/ Sunday, June 27, 2010 [email_address]
  35. 35. Health http://www.youtube.com/watch?v=WQ2PFoHptK8 http://www.patientslikeme.com/ Sunday, June 27, 2010 [email_address]
  36. 36. Search <ul><li>Search by </li></ul><ul><ul><li>Keyword, Author, Title, Video, Image </li></ul></ul><ul><ul><li>Service, Business, Government, Location </li></ul></ul><ul><ul><li>Social Networking platform, Email </li></ul></ul><ul><li>Search Engines </li></ul><ul><ul><li>Google, Bing, Altavista, Ask, eHow </li></ul></ul>Sunday, June 27, 2010 [email_address]
  37. 37. Sunday, June 27, 2010 [email_address] http://www.ieaddons.com/en/searchproviders
  38. 38. Sunday, June 27, 2010 [email_address] https://addons.mozilla.org/en-US/firefox/browse/type:4/cat:all?sort=weeklydownloads
  39. 39. Sunday, June 27, 2010 [email_address]
  40. 40. Sunday, June 27, 2010 [email_address] http://www.clickz.com/3640301
  41. 41. <ul><li>Watch online videos </li></ul><ul><li>Listen to or watch podcasts </li></ul><ul><li>Play Games </li></ul><ul><li>Download online videos, music, games and podcasts </li></ul>Sunday, June 27, 2010 [email_address]
  42. 42. Top Entertainment Sites in 2009 http://www.marketingprofs.com/charts/2009/149/top-15-entertainment-websites-july-2009 Sunday, June 27, 2010 [email_address]
  43. 43. Using the Internet for Entertainment <ul><li>99% of video viewed on TV </li></ul><ul><li>57% use Internet and TV simultaneously at least once a month </li></ul><ul><li>Heaviest users of mobile video are teens (7 hours) and 45 -54 yr olds (3 Hours) </li></ul>Sunday, June 27, 2010 [email_address]
  44. 44. Consumer expectations of Internet Content <ul><li>Digitized versions of all content expected to be available online (Movies, News, TV shows, Books, Magazines, ..) </li></ul><ul><ul><li>Free (or as close to zero cost as possible) </li></ul></ul><ul><ul><li>Portability (to any device) </li></ul></ul><ul><ul><li>Mobility (wireless access from anywhere) </li></ul></ul><ul><ul><li>Choice (access to all digital content) </li></ul></ul><ul><ul><li>Remixability (freedom to remix and mashup content) </li></ul></ul><ul><li>Music was the most important catalyst for early Internet adoption </li></ul><ul><ul><li>Free uploading, downloading, sharing (“Napsterization”) </li></ul></ul><ul><ul><li>Drove demand for broadband, high speed processing, mobile media devices </li></ul></ul>Sunday, June 27, 2010 [email_address]
  45. 45. YouTube’s Top 50 Videos in 2009 Sunday, June 27, 2010 [email_address] http://www.time.com/time/specials/packages/article/0,28804,1974961_1974925_1974954,00.html http://www.time.com/time/specials/packages/article/0,28804,1974961_1974925_1974954,00.html http://www.time.com/time/specials/packages/article/0,28804,1974961_1974925_1970492,00.html http://www.time.com/time/specials/packages/article/0,28804,1974961_1974925_1974332,00.html
  46. 46. Video on The New York Times Sunday, June 27, 2010 [email_address] http://video.nytimes.com/?src=vidm
  47. 47. Entertainment: Humor http://www.cheezburger.com Sunday, June 27, 2010 [email_address]
  48. 48. His fame is entirely due to the Internet <ul><li>My World 2.0 </li></ul><ul><ul><li>Debuted at #1 </li></ul></ul><ul><ul><li>850,000 copies sold in just 5 weeks </li></ul></ul><ul><li>Baby video viewed 107M times </li></ul><ul><li>Discovered by Scooter Braun </li></ul><ul><ul><li>While internet surfing </li></ul></ul><ul><li>2.2M Twitter followers </li></ul>Sunday, June 27, 2010 [email_address] Source: Time; 5/17/2010, Vol. 175 Issue 19, p49-50
  49. 49. Top Video Streaming Sites http://www.techsupportalert.com/top-5-video-streaming-websites.htm Sunday, June 27, 2010 [email_address]
  50. 50. Popular Internet Music, week of 5/8/2010 Sunday, June 27, 2010 [email_address] Billboard, 5/8/2010, Vol. 122 Issue 18, p36-36, 1/6p
  51. 51. Top paid Internet downloads Sunday, June 27, 2010 [email_address] Source: Billboard, 5/15/2010, Vol. 122 Issue 19, p66-66
  52. 52. Podcasting (i Pod + Broad cast ing) <ul><li>P ersonal O n D emand Broad cast </li></ul><ul><ul><li>Digital Audio or Video content </li></ul></ul><ul><ul><li>Streaming over the Internet </li></ul></ul><ul><ul><ul><li>Live (like traditional radio) </li></ul></ul></ul><ul><ul><ul><li>From a recording (more common) </li></ul></ul></ul><ul><ul><ul><li>Downloaded and listened to at will (most common) </li></ul></ul></ul><ul><ul><li>Interested listeners can subscribe to Podcasts via RSS </li></ul></ul><ul><ul><ul><li>http://www.npr.org/rss/podcast/podcast_directory.php </li></ul></ul></ul><ul><ul><ul><li>http://www.archive.org/details/oldtimeradio </li></ul></ul></ul>Sunday, June 27, 2010 [email_address]
  53. 53. Podcast Directories Sunday, June 27, 2010 [email_address]
  54. 54. Podcasts http://podcast.com/home.php?subpage=_pages/channels_home.php Sunday, June 27, 2010 [email_address]
  55. 55. <ul><li>Email </li></ul><ul><li>Instant Messaging </li></ul><ul><li>VoIP Calling </li></ul><ul><li>Video & Audio Web Conferencing </li></ul><ul><li>Read blogs and vlogs </li></ul><ul><li>Social Networking </li></ul>Sunday, June 27, 2010 [email_address]
  56. 56. Internet based communications: Email <ul><li>Most widely used Internet application </li></ul><ul><ul><li>Most common form of communication for some people </li></ul></ul><ul><ul><li>Underlying technology for mailing lists </li></ul></ul><ul><li>Addressing: name@domain e.g. justip@hotmail </li></ul><ul><ul><li>Unique domains with associated email servers </li></ul></ul><ul><ul><ul><li>http://directory.google.com/Top/Computers/Software/Internet/Servers/Mail/?tc=1 </li></ul></ul></ul><ul><li>Client protocols </li></ul><ul><ul><li>Post Office Protocol 3 (POP3) </li></ul></ul><ul><ul><li>Internet Message Application Protocol (IMAP) </li></ul></ul><ul><ul><li>Messaging Application Programming Interface (MAPI) </li></ul></ul><ul><li>Hotmail, Gmail Yahoo!Mail </li></ul><ul><li>Watch out for Phishing, Spam, Virus </li></ul>Sunday, June 27, 2010 [email_address]
  57. 57. Email and Search Sites Sunday, June 27, 2010 [email_address] http://www.hitwise.com/us/datacenter/main/dashboard-10134.html
  58. 58. Internet based communications: Instant Messaging <ul><li>Internet Messaging (IM) </li></ul><ul><ul><li>Real time text based chat </li></ul></ul><ul><ul><li>Some include integrated voice and video </li></ul></ul><ul><li>Free consumer service </li></ul><ul><li>Watch out for virus and spim (spam for IM) </li></ul><ul><li>Yahoo!Messenger, Microsoft Windows Live Messenger, AOL Instant Messaging (AIM) </li></ul>Sunday, June 27, 2010 [email_address]
  59. 59. Internet based communications: Voice calling <ul><li>VoIP (Voice over Internet Protocol), Internet Telephony </li></ul><ul><li>Combination of Hardware and Software </li></ul><ul><ul><li>Bundled with IM </li></ul></ul><ul><ul><li>Bundled with Browsers </li></ul></ul><ul><ul><li>Standalone products </li></ul></ul><ul><li>Skype, Vonage, Lingo, AT&T CallVantage </li></ul><ul><ul><li>“ Free” and “Fee” based services </li></ul></ul><ul><li>Watch out for security, call quality, 911, power dependency </li></ul>Sunday, June 27, 2010 [email_address]
  60. 60. Internet based communications: Video Conferencing <ul><li>Requires video camera, microphone, speakers connected to the computer </li></ul><ul><li>Voice, image and text communication </li></ul><ul><ul><li>One to one or many </li></ul></ul><ul><ul><li>All participants must use the same provider </li></ul></ul><ul><ul><li>Fee and Free services available </li></ul></ul><ul><ul><li>Integrated with some IM clients </li></ul></ul><ul><li>Webex, GoToMeeting, Elluminate </li></ul><ul><ul><li>http://thinkofit.com/webconf/realtime.htm </li></ul></ul>Sunday, June 27, 2010 [email_address]

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