Research Commercialization Project: Super-Crowd
NEED for better innovation processes and toolsCorporationsNeed for more efficient, cheaper and simplified processes and tools which enable them to discover innovative ideas about developing new products and services or identify possible opportunities for improving products and services in future.Idea campaigns and entrepreneurship programmes Need to improve the impact of their product (the pedagogical process) with new tools and methods.Aid organizations in 3rd world countries Need to improve the impact of their campaigns Need to extend the dimension of their target audience
OUR APPROACHFor Corporations Motivating and enriching open innovation process with dynamic and scalable software tools using self-learning algorithms, statistical thinking and serious gamesFor Idea campaigns, entrepreneurship programmes and Aid organizations Software tools to improve ready-made pedagogical and campaign formats using self-learning algorithms, statistical thinking, serious games and creativity techniques
Our TechnologyProcess Motivating and enriching open innovation process Facilitating innovation and creativity Enriching data analysis and decision making methodsSoftwareDynamic and scalable software tools using self-learning algorithms, statistical thinking and interactive serious games with the possibility of integration into other software development and management tools
List of Pilots Global Mensa collective Innovation Democracy Org, entrepreneurship programmes in 3rd world countries Finpeda Autodesk Corp., LEGO Education INNOVATION STUDIOS ThinkQuest Dubai Start up incubator GCE, Australia University of Oulu, business opportunity creation -course Yet to be defined based on Project Operations
Weve got talentProject Team is a well seasoned bunch of researchers engaged with Innovation process and learning Design thinking Motivation and Incentives Software tools and requirements engineering Marketing and sales of crowdsourcing services
Benefits against competitors?In-direct competitors Strategy consultants and excel sheets.Direct competitors Getvetter, Ideascale, SpigitBenefits With Freemium business model, the barrier of entry is very low, we can also drive price competition Competitors dont use dynamic and enriching intelligent algorithms for innovation process (elaboration and/or evaluation).
Harnessing Innovation - Project Main AimsExploring the most profitable market segments and method of sales Starting off from before-mentioned segments and testing traction, earnings model and operation of marketing and sales network.Productizing the Innovation Campaigns, Tools and Analytics -services to business units Conceptualizing, product and service development through couple iterationsPrepare the establishment of offices in Oulu, Helsinki, San Francisco and Singapore Core operations to be kept in Finland, US and Asian market presence is neededPrepare the company ready for private funding Valuation between 1-2 M€
Harnessing Innovation - Project DetailsDuration 1.10.2012 – 31.9. 2013Budget 590 000 €Personnel 4 full time employees operating in Oulu, Helsinki, San Francisco and Singapore
Harnessing Innovation - Project Personnel DetailsProject Manager Open position, Department of Information Processing ScienceProject Leading Professor Jouni Similä, Department of Information Processing ScienceProject Productization leader Open position, Department of Information Processing ScienceProject Productization assistant Open position, Department of Information Processing ScienceProject Marketing and Sales lead Open position, Oulu Business School
Harnessing Innovation - Project Key Partner RolesInnoZed Corp.Innovation Games Corp.Finpeda Corp.UC Berkeley, Haas School of Business
Key ReferencesIdeoista ratkaisuja Takomoturnauksessa. Aktuumi 2/2011.Järvilehto, Mikko, InnoCoop – The Design and Implementation of Innovation Coopetitions a.k.a. Innovation Tournaments part II. Berkeley Institute of Design Seminar, Berkeley, Suomi. 30.08.2011.Konseptiturnauksella ideoita maankäyttöön ja liikenteeseen. Kuntatekniikka 1/2012. http://lehti.kuntatekniikka.fi/lehtiarkisto/kuntatekniikka-12012 KuntalehtiReady, Set, Innovate! Autodesk Tournament Tests Students’ Left and Right Brains. 19.3.2012. Haas in World, Web publication.Järvilehto, Similä, Liukkunen and Morko. 2011. Innovation Tournaments - More Radical and Elaborated Ideas with Coopetition – Front-End Innovation Method Comparison Study - Proceedings of the 4th ISPIM Symposium.Järvilehto, Morko and Beckman. Innovation Tournaments: Leveraging Gamification, Open Innovation and Co-Creation. California Management Review (Forthcoming)Mäkinen, Crowdsourcing as an innovative sales growth tool. Masters Thesis. (Forthcoming)Ghanbari, Innovation Games in Requirements Engineering. Masters Thesis. (Forthcoming)
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