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These are the slides I used on April 12th to support a presentation to an audience of young professionals in The City.
An extremely edited version of the script follows:
(1) There is a new digital divide that is being created in big corporations which flies in the face of (2) the extraordinary growth in social media. While business leaders may be in two minds (5) about these new channels companies of all types and sizes (6,7,8) are beginning to embrace this new behaviour. If you stop, look listen and think (9,10,11,12) then there are plenty of reasons in B2B to take the social media world seriously.
Blogging is a form that I find fascinating. Both serious and playful the term was coined by a hairy man (13) in 1997 and the world hasn't looked back since. Professional blogs (14,15,16) allow space to expand on themes that traditional media doesn't feel able to afford. And its wonderfully meritocratic and borderless. If you blog from your study in Manchester (17) you can have a readership (18) spread across the world.
Twitter is a B2B medium (19) although no-one would know it given its firewall status as a social networking crime against humanity or at least productivity.
So the overall effect of social media on debate? It's improved (20). And yet you wouldn't know this if you live in a glass palace and my fear is that the benefits (22) are lost on business, the very places where these attributes are most needed.
My own blogging is enthusiastic but amateur (23) but it does give me some sense of how all this works. And its fun. And thinking about the future (24) I really have no idea where its going with the key tensions being the balance of free and paid for content as well as regulation and control which has been remarkably slow in emerging. As a reactionary Luddite (and contrarian) I see the future in terms of the past. (25) Expert, specialist niche paid-for media for every topic under the sun.
In summary, the future is about collaboration (26) and the knowledge economy is moving to a behaviour economy where curiosity and passion (28) will trump unvarnished intelligence. Always.