Iane speech

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Iane speech

  1. 1. Inventing Is Dead …or inventing as we knew itMike Collins  Big Idea Group  Bedford, NH
  2. 2. What’s changed Past Today• Problem ID  • Job to be done• Lone inventor  • Collaboration• Costly, slow prototyping  • Rapid, cheap prototyping• License or start company  • Crowdfund, microbusiness• Huge marketing &  • Internet retail, crowdfunding, distribution challenges social media, niche distribution1 in 1,000 makes money  1 in 10 makes money 2
  3. 3. “Jobs to be done”  Discover a “job to be done”  Alternatives are poor and you can create a solution to be “hired” by consumers to do the job  HBS Prof. Clayton Christensen’s milkshake exampleOLD NEWI have an idea I have a better candidate 3
  4. 4. Open mind/open door Explore many ideas Collaborate with professionals Get real-time market feedbackOLD NEWI’ve been working on this idea in my This idea has been team developed andbasement for the last 15 years. market-tested. 4
  5. 5. Organic & efficient Concepts evolve, businesses pivot Rapid prototyping technologies  Cheap, photorealistic renderings  3D printers  Tech/maker shopsOLD NEWExpensive, slow Fast, cheap, iterative 5
  6. 6. Small, cheap launches  Crowdfunding provides capital and momentum—or proof that you need to move on  Emergence of niche, single-purpose brands and pop-up businessesOLD NEWLicense or sell: the slow death march CrowdfundStart a business with $1m Microbusinesses for $100k 6
  7. 7. Social media marketing  Become expert in “job to done.” Various ways to monetize.  Emergence of niche, single- purpose brands and pop-up business conceptsOLD NEWTV, radio, print Blogs, vlogs, Pinterest, FB, Twitter, podcasts, viral videos, AdWords, SEO 7
  8. 8. Virtual storefronts Online-only works: Viable to sell direct and via curated direct web outlets Less cost, complexity—with direct feedback and real-time tweaksOLD NEWMass market, indirect Curated, direct 8
  9. 9. The Swan Light Job to done Development Prototyping Crowdfunding Monetization Marketing Distribution 9
  10. 10. What BIG does Help inventors prep & execute crowdfunding campaigns From initial product development through post-campaign strategy 10
  11. 11. Welcome to 2.0 Inventing 1.0 is dead But 2.0 is the golden age of innovation BIG can help 2.0 inventors 11

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