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Claudio Perrone
How relevant arepresentations to  your career?
In late 2007, I was leading a          happy life
One day, my phone rang…
I was offered to speak at a   BIG           conference
On the one hand,it was a fantasticopportunity
On the otherhand, publicspeakingscared me to death
Year: 1997Location: C.E.R.N.
I trained 15 scientists for a week
They skinned me alive
I’ll never forgetthat experience…
There was no way I was going face anotherpossible humiliation
Besides, I could brain-damage   people with PowerPoint
What would you do?
1Move BeyondBullet Points
In Feb 2008, I joined the revolution
“        Simplicity    is the ultimate     sophistication    --- Leonardo Da Vinci
Despite my efforts, my first  dry-run was a disaster
I had strong images, but lack ofstructure confused the audience
At first, I created a “logical” outline Main Point: Agility + Communication + Creativity lead to success   1. Supporting d...
Then, I discovered BBP!
Let’s “script” the first 5 slides
Let’s see how they “play”  Action!
The downturn threatens          the futureof many individuals and organizations
You are anentrepreneur, meeting an         investor    for the first time
Investors can be soH A R Dt o   p e r s u a d e
You’d love them to invest in      your great idea
I suggest... Move beyond bullet pointsUnleash the Power of StoryTame your story to persuade
…And Cut. Well done! (you’ll add the cool pictures another time)
But wait…What if Spielberg showed up?
Dude,you are telegraphing.Your “story” has no      drama.
How about this?     telegraphing          vs.    dramatic irony          vs.   dramatic tension
2 Unleash thePower of Story
Enter a new world
Why Story?People make choices based on         emotions  (and use data to justify them)
What’s a good story idea?Someone [character]wants something badly [desire]and goes after itagainst great odds [obstacles]
Story revolves around conflict                     AntagonistProtagonist    vs.                     Nature                ...
Story has good structure     O u t e r   j o u r n e y
Often, there is a character inner journey                   WA=C W: Weakness (psychological and moral) A: Action (and str...
Let’s see the “highlights” of a past           presentation     Action!
Most IT projects fail               Will yours?
Once upon a time I was a successful      software developer…
My technical skills made me feel invincible
Until one day…
…I entered a world of deception
It was Hell from day 1
What would you do?
I choked
…but then, I decided to fight back
This is what I tried:              2   Effective                  Communication1   Agility                                ...
1Agility
…but the project was still at risk
2   EffectiveCommunication
3DeliberateCreativity
So, what happened to the project?
Amazingly, it succeeded
Lessons learned...““    We moved from the Flintstones era to the future.    I was part of something. I belonged.          ...
…And Cut!
Agile Tales Walk-through (1/3)              SetupSetting        Setup          Character    Inciting(+Hook)   (ordinary wo...
Agile Tales Walk-through (2/3)              Development  Enter special      Complication    Dilemma       Refusal of the c...
Agile Tales Walk-through (3/3)           ResolutionDramatic     Climax   Aftermath   Themequestion(restated)
How do you craftyour own story?
3  TameYour Story
I used to rewrite a story ~30 times
Not anymore
I use a 7-steps process
Step 1: Research (Create a Data Dump)
Step 2: Prepare                                             Subject                         POV                       List...
Step 3: Fill and cluster content
Step 4: Identify Story Ideas
Reverse Benefits    (what, how)              (why, WIIFY)                                             (lead-to why)Feature...
Step 5: Create a dramatic outline    Complication: Claudio fears public speaking    Development:    1. Claudio moves beyon...
Step 5. Dramatic outline II (saga)     Major Complication: Claudio fears public speaking     Semi-Major Complication: Clau...
Final Thoughts
“   Be yourself.    Everyone else is    already taken.              --- Oscar Wilde
Thank you!                              Claudio Perroneclaudio@agilesensei.comwww.agilesensei.comwww.twitter.com/agilesensei
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Outsandingpresentations bzcmp-v2-100529150452-phpapp01

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Outsandingpresentations bzcmp-v2-100529150452-phpapp01

  1. 1. Claudio Perrone
  2. 2. How relevant arepresentations to your career?
  3. 3. In late 2007, I was leading a happy life
  4. 4. One day, my phone rang…
  5. 5. I was offered to speak at a BIG conference
  6. 6. On the one hand,it was a fantasticopportunity
  7. 7. On the otherhand, publicspeakingscared me to death
  8. 8. Year: 1997Location: C.E.R.N.
  9. 9. I trained 15 scientists for a week
  10. 10. They skinned me alive
  11. 11. I’ll never forgetthat experience…
  12. 12. There was no way I was going face anotherpossible humiliation
  13. 13. Besides, I could brain-damage people with PowerPoint
  14. 14. What would you do?
  15. 15. 1Move BeyondBullet Points
  16. 16. In Feb 2008, I joined the revolution
  17. 17. “ Simplicity is the ultimate sophistication --- Leonardo Da Vinci
  18. 18. Despite my efforts, my first dry-run was a disaster
  19. 19. I had strong images, but lack ofstructure confused the audience
  20. 20. At first, I created a “logical” outline Main Point: Agility + Communication + Creativity lead to success 1. Supporting detail: Agility 2. Supporting detail: Communication 3. Supporting detail: Creativity Summary: Agility + Communication + Creativity lead to success
  21. 21. Then, I discovered BBP!
  22. 22. Let’s “script” the first 5 slides
  23. 23. Let’s see how they “play” Action!
  24. 24. The downturn threatens the futureof many individuals and organizations
  25. 25. You are anentrepreneur, meeting an investor for the first time
  26. 26. Investors can be soH A R Dt o p e r s u a d e
  27. 27. You’d love them to invest in your great idea
  28. 28. I suggest... Move beyond bullet pointsUnleash the Power of StoryTame your story to persuade
  29. 29. …And Cut. Well done! (you’ll add the cool pictures another time)
  30. 30. But wait…What if Spielberg showed up?
  31. 31. Dude,you are telegraphing.Your “story” has no drama.
  32. 32. How about this? telegraphing vs. dramatic irony vs. dramatic tension
  33. 33. 2 Unleash thePower of Story
  34. 34. Enter a new world
  35. 35. Why Story?People make choices based on emotions (and use data to justify them)
  36. 36. What’s a good story idea?Someone [character]wants something badly [desire]and goes after itagainst great odds [obstacles]
  37. 37. Story revolves around conflict AntagonistProtagonist vs. Nature Society Self
  38. 38. Story has good structure O u t e r j o u r n e y
  39. 39. Often, there is a character inner journey WA=C W: Weakness (psychological and moral) A: Action (and struggle to accomplish it) C: Changed Person
  40. 40. Let’s see the “highlights” of a past presentation Action!
  41. 41. Most IT projects fail Will yours?
  42. 42. Once upon a time I was a successful software developer…
  43. 43. My technical skills made me feel invincible
  44. 44. Until one day…
  45. 45. …I entered a world of deception
  46. 46. It was Hell from day 1
  47. 47. What would you do?
  48. 48. I choked
  49. 49. …but then, I decided to fight back
  50. 50. This is what I tried: 2 Effective Communication1 Agility 3 Deliberate Creativity
  51. 51. 1Agility
  52. 52. …but the project was still at risk
  53. 53. 2 EffectiveCommunication
  54. 54. 3DeliberateCreativity
  55. 55. So, what happened to the project?
  56. 56. Amazingly, it succeeded
  57. 57. Lessons learned...““ We moved from the Flintstones era to the future. I was part of something. I belonged. --- a developer --- an end user
  58. 58. …And Cut!
  59. 59. Agile Tales Walk-through (1/3) SetupSetting Setup Character Inciting(+Hook) (ordinary world) flaw incident (“naivety”)
  60. 60. Agile Tales Walk-through (2/3) Development Enter special Complication Dilemma Refusal of the call world Turning point Action / New Action /(will he succeed?) Resolution complication Resolution
  61. 61. Agile Tales Walk-through (3/3) ResolutionDramatic Climax Aftermath Themequestion(restated)
  62. 62. How do you craftyour own story?
  63. 63. 3 TameYour Story
  64. 64. I used to rewrite a story ~30 times
  65. 65. Not anymore
  66. 66. I use a 7-steps process
  67. 67. Step 1: Research (Create a Data Dump)
  68. 68. Step 2: Prepare Subject POV Listeners Action Benefit
  69. 69. Step 3: Fill and cluster content
  70. 70. Step 4: Identify Story Ideas
  71. 71. Reverse Benefits (what, how) (why, WIIFY) (lead-to why)Features Benefits Reversed Benefits E.g.: Candidate Scenario 1Steel Nib Does not leak Leaks A poet struggles to leave herBody Provides physical pleasure Inflicts physical torture mark on this earth. She writesCap Thoughts flow on paper Thoughts don’t flow on paper terrible poetry, her thoughtsBlue ink Can write beautiful poetry Writes terrible poetry don’t flow on paper, all the... … … pens she tries are physical torture for her hand. Until one day…
  72. 72. Step 5: Create a dramatic outline Complication: Claudio fears public speaking Development: 1. Claudio moves beyond bullet points 2. Claudio unleashes stories 3. Claudio tames stories Resolution: Claudio conquers fear
  73. 73. Step 5. Dramatic outline II (saga) Major Complication: Claudio fears public speaking Semi-Major Complication: Claudio kills with PowerPoint Development 1,2,3 Interlinked Complication: Spielberg challenges Claudio Semi-Major Resolution: Claudio moves Beyond Bullet Points Semi-Major Complication: Spielberg challenges Claudio Development 1,2,3 Interlinked Complication: Stories consume Claudio Semi-Major Resolution: Claudio embraces stories Semi-Major Complication: Stories consume Claudio Development 1,2,3 Semi-Major Resolution: Claudio tames stories Interlinked Complication: Claudio fears public speaking Semi-Major Complication: Claudio fears public speaking (restated) Development 1. Claudio pursues emotion Development 2. Claudio welcomes obstacles (carpe diem) Development 3. Claudio finds own voice Major Resolution: Claudio conquers fear
  74. 74. Final Thoughts
  75. 75. “ Be yourself. Everyone else is already taken. --- Oscar Wilde
  76. 76. Thank you! Claudio Perroneclaudio@agilesensei.comwww.agilesensei.comwww.twitter.com/agilesensei

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