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Comic Con Chicago 2013 Self-publishing

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Chicago Comic Con 2013 presentation by Michael Zummo and Brittney Brauer on how to bring your book to market through self-publishing. Zummo's series, D'mok Revival, was used as a case study.

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Comic Con Chicago 2013 Self-publishing

  1. 1. Bringing your dreams to market
  2. 2. Michael Zummo D’mok Revival Series Author Brittany Brauer Principal of B.Brauer Author Services
  3. 3.  Explain the path of self-publishing  Talk about what to do  Talk about what to watch out for  Where to put your money  D’mok Revival: Awakening as case study
  4. 4.  There once were great titans of publishing…  Then came the Internet  Then came eReaders  Then came the mobile device revolution  Then Amazon thought it was a good idea…
  5. 5.  Writing your manuscript  Finding an editor  Determining your distribution format  Creating your final product  Distribution and marketing  Connection with your fans <repeat>
  6. 6.  Traditional route  Publishers  Literary Agencies  Self-publishing
  7. 7.  It’s all about the right words (editing)  Everyone judges a book by it’s cover (it’s how our brain works)  Production quality
  8. 8.  What do they do  Different types of editors?!  How to find a good one  How do they charge?  What can you expect when working with one
  9. 9.  Early content review and formatting of original manuscript in 2005  Detailed story editing of book one in 2012  Technical editing before publishing in 2013
  10. 10.  Branding  Interior  Exterior  Marketing materials  How to find and evaluate one  What you should have in the end
  11. 11.  Physical formats  Dimensions and details  Selecting a printer  Digital vs offset printing  Proofs  Turn around time  When there’s problems…
  12. 12.  Soft cover, perfect binding  7 x 4.2 x 1.1 inches  507 pages  Mira Publishing  Offset printing  60# text paper  <?> cover stock
  13. 13.  Selecting your device  Identifying appropriate format (epub, mobi)  Get the right program  Create your files  Amazon (KDP)
  14. 14.  Converted from MS Word document  HelpNDoc Professional Edition  Mobi format  Amazon KDP
  15. 15.  ISBNs, UPCs, and EANS (oh my)  eBook vs physical book  Continuum of work vs profit  Royalties and distribution costs  Shipping and handling  Engaging traditional brick and mortars
  16. 16.  Myidentifiers.com 10 pack  Physical books and ebooks  Amazon for both formats  Doing the fulfillment  100% royalties secured minus costs  Physical distribution via local book stores
  17. 17.  Know your market  Messages that matter  LAUNCH PARTY!  Professional reviews (ARC copies)  Contemporary Internet marketing  Signings and tours  Advertising
  18. 18.  I’m a hard core geek (gamer and role player)  Series web site with blog, forums  Facebook, Google+, Twitter  Ads in magazines, reviews  Conventions  Launch party
  19. 19. Presentation special $7.00 (plus tax)
  20. 20.  Cover design  Title page  Copyright  Table of Contents  Chapter headings  Inner chapter breaks  Font selection  Margin specifications
  21. 21.  Author’s note  Prolog  Epilog  Author Bio
  22. 22.  Back cover  Spine design  Cover stock decision  Paper stock decision (60# text)
  23. 23.  Identify device(s) it will be read on  Appropriate file format for the identified device(s) (epub, mobi)

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