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Oxford Healthonline


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Presentation to 'healthtalkonlint' at Oxford Dec 2008. About ideas for innovations around Web 2.0

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Oxford Healthonline

  1. 1. Web 2.0 and healthonline Oxford, December 2008 Michael Hardey Hull/York Medical School [email_address]
  2. 2. What is Web 2.0 ? <ul><li>It is a term that is used to signify an underlying shift in the basis of the Web: </li></ul><ul><li>From a situation where users are predominantly consumers or readers of content to one in which they generate content </li></ul><ul><li>We are all consumers/producers – readers/writers now </li></ul>
  3. 3. Web 2.0 is about The Social Web
  4. 4. Lets look at some examples <ul><li>Social Networking </li></ul><ul><li>Wikis </li></ul><ul><li>Second Life </li></ul><ul><li>Twitter </li></ul><ul><li>RSS </li></ul><ul><li>Blogs </li></ul><ul><li>Tags </li></ul><ul><li>Personalization </li></ul><ul><li>Visulaisations </li></ul>
  5. 5. Social Network Sites - SNSs <ul><li>All can contribute in content </li></ul><ul><li>Assumed that ‘everyone’ is on a SNS </li></ul><ul><li>Groups can be formed on a SNS like Facebook that users may join </li></ul><ul><li>Health based SNSs e.g. </li></ul><ul><li>Demographic of general SNSs under 30 years </li></ul>
  6. 6. Wiki <ul><li>An online resource which allows users to add and edit content collectively </li></ul><ul><li>Usually free and easy-to-learn and use </li></ul><ul><li>A collection of Web pages designed to enable users to contribute or modify content in a process of ‘collaborative authorship’ </li></ul><ul><li>A simple way to achieve interaction between users </li></ul>
  7. 7. Second Life <ul><li>A virtual world (don’t think game) – users make an avatar and can build houses, interact with others… </li></ul><ul><li>The image is of a discussion about sexuality held at a the University of Plymouth’s ‘health info island’. </li></ul><ul><li>The centre has books, films and other media that can be viewed by visitors </li></ul><ul><li>Lots of other health education resources </li></ul>
  8. 8. Twitter <ul><li>A miroblogging resources </li></ul><ul><li>For news </li></ul><ul><li>F or staying up-to-date with those in your network </li></ul><ul><li>Personalized information just in time </li></ul>
  9. 9. Feeds contain news items/stories Items have a brief summary included in the feed Users can read the full content of some stories within their browser or desktop app without going to orgincating website RSS (Really Simple Syndication) allows users to get ‘feeds’ of data from content publishers via a browser or special tool. Items come to user free of spam, on-demand, and in an easy to digest format. A flow of changing information
  10. 10. Blogs <ul><li>Simple personal notebooks </li></ul><ul><li>Can feed to others via RSS – Twitter – SNSs </li></ul><ul><li>Blogs can be sound - podcasts - video - videoblogs </li></ul><ul><li>A healthonline podcast – distributed by iTunes? </li></ul>
  11. 11. Tags <ul><li>A taxonomy </li></ul><ul><li>Dynamic and always being generated </li></ul><ul><li>Intuitive descriptions </li></ul><ul><li>Fast </li></ul><ul><li>Non-hierarchical </li></ul><ul><li>User centred </li></ul>
  12. 12. Personalization <ul><li>Web 2.0 information flexible – bendable to individual needs. </li></ul><ul><li>Software sorts out information for me </li></ul><ul><li>Portable – always available when I log onto a browser to whatever device where and when ever </li></ul>
  13. 13. The visualisation of information <ul><li>Maps – previously need costly equipment and expertise </li></ul><ul><li>Maps ‘make sense’ of complex data through visualisation </li></ul><ul><li>Maps that include satellite and conventional geopolitical projections freely been available through – YahooMaps - Microsoft’s Virtual Earth and GoogleMaps </li></ul><ul><li>Items are easily geolocated - postcode </li></ul>
  14. 15. eHealth web 2.0: Evolution and change eHealth 1.0 (1992-2004/5) Data between experts and agencies, information designed for patients eHealth 2.0 (2004/5- beyond) ‘ Read’ Mode ‘ Write’ & Contribute Information delivery, telemedicine Quality of information… Primary focus Main issue Information consumption Surveillance, quality, data access… ‘ Static’ State ‘ Dynamic’ Web browser Viewed through… Browsers, RSS Readers, anything Organisations, State agencies Content Created by… Anyone – user generation ‘ Experts’ Domain of… ‘ Everyone’
  15. 16. Some themes <ul><li>User-generated data Central to many of these resources – SNSs are only useful because of the data that people contribute </li></ul><ul><li>Users are at the centre of Web 2.0 resources </li></ul><ul><li>User trust others - </li></ul><ul><li>Users are always on - through mobile devices </li></ul>
  16. 17. Digital incomers - most of us Digital natives - under 30s Information expectations Controlled (slow) from know sources - BBC, Guardian, NHS … Multiple sources, multimedia, ‘trusted ‘ - chosen sources Connections Logging on when we are available Always on - multiple devices Views Text - images - sound Images, sound, video, text… Reading Logically, sequentially - book like Multimedia - on demand - just what I want to know Writing Email, Web pages SNSs, Blogs - reading/writing Speed Email … RSS feeds, Twitter …always receiving information for me
  17. 18. Some constraints… <ul><li>This costs money…. Yes – But </li></ul><ul><li>Web 2.0 platforms are largely open source (free) e.g. Wikis, Maps… </li></ul><ul><li>Participate with users - user generated content </li></ul><ul><li>Cost less in software but more in staffing and imagination </li></ul><ul><li>Funding possibilities - next year major call under a ‘Innovation Media for a Digital Economy’ in addition to ‘usual’ funders </li></ul>
  18. 19. Demands on us as educators <ul><li>To make use of Web 2.0– if we do not others will – Google … </li></ul><ul><li>To provide high quality interactive information across a range of platforms – blogs, maps, podcasts …. </li></ul><ul><li>To welcome and make productive use of user-generated data </li></ul><ul><li>To recognise we have new ways of communicating quickly e.g. Twitter </li></ul><ul><li>To recognise that healthonline site should work seamlessly with other resources e.g. SNSs, Twitter… </li></ul>
  19. 20. Some opportunities <ul><li>A healthonline wiki ? Designed to use some existing content but as a platform for users to create their own content (including both students and other users) </li></ul><ul><li>Introduce tags and tagclouds so that users can find material and provide a new taxonomy </li></ul><ul><li>A healthonline presence on YouTube? </li></ul><ul><li>A healthonline group on SNSs – facebook? </li></ul><ul><li>Use mapping techniques – e.g. public health </li></ul>
  20. 21. More … <ul><li>Develop a ‘student user account’ – within an account a user can compile and store information, educators can develop resources for students undertaking a particular course e.g. quizzes etc </li></ul><ul><li>Develop teaching material (with educational institutions) e.g. HYMS virtual patients manifest through actors in a consulting room situation and then linked into relevant material within healthonline </li></ul>
  21. 22. Finally we must… <ul><li>Move from a Web 1.0 mindset – ‘we must control content and ways that it is identified and used (oh and the Internet is ‘cyberspace’)…’ to a Web 2.0 sensibility – ‘we facilitate interaction, encourage user generated content, make content easy to find and use…’ </li></ul><ul><li>To remain‘useful’ we must make the move </li></ul><ul><li>Use imagination and ‘play’ with possibilities – go ‘native’ - digitally </li></ul>
  22. 23. Examples <ul><li>Wikis </li></ul><ul><li>GANFYD - -expert moderated version of wikis </li></ul><ul><li>Medicine - </li></ul><ul><li>Blogs </li></ul><ul><li>Podcast - Johns Hopkins Medicine see Itunes </li></ul><ul><li>Maps </li></ul><ul><li>SNSs Nursing for nursing professionals - LinkUp- Sermo - American Medical Association (AMA) social network - </li></ul><ul><li>Papers Hardey, M. (2008) Public health and Web 2.0, Journal of the Royal Institute of Health Promotion 128(4):171-179 </li></ul>
  23. 24. Last word <ul><li>Following our Web 2.0 sensibility – this presentation will be put on slideshare </li></ul><ul><li>To find it – search for my name or healthtalkonline </li></ul><ul><li> </li></ul>