The art of keeping in touch

232 views

Published on

1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total views
232
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

The art of keeping in touch

  1. 1. Presented By Michael Trow Michael Trow Enterprises LLC www.michaeltrow.comCopyright @ 2012 Michael Trow Enterprises LLC - info@michaeltrow.com +1 (850) 391 1489 www.michaeltrow.com
  2. 2. What we are talking about “Marketing is every bit of contact your company has with anyone in the outside world” -Jay Conrad Levinson Raising Awareness Generating Demand Marketing is an ART Copyright @ 2012 Michael Trow Enterprises LLC - info@michaeltrow.com +1 (850) 391 1489 www.michaeltrow.com
  3. 3. What we are talking about What it is – Lead Nurturing & Management Why it is important Where it fits in strategically How to create a plan Copyright @ 2012 Michael Trow Enterprises LLC - info@michaeltrow.com +1 (850) 391 1489 www.michaeltrow.com
  4. 4. Lead Nurturing & Management Lead Management -The process and system for managing a prospective/existing customer through each stage of the sales cycle Lead Nurturing - The process of nurturing leads (developing relationships) until they are ready to buy A systematic process that is not a sales conversation Copyright @ 2012 Michael Trow Enterprises LLC - info@michaeltrow.com +1 (850) 391 1489 www.michaeltrow.com
  5. 5. Why are we talking about it? We live in an information society riddled with competitor attack Most businesses either: 1. Bombard targets with too much information 2. Make too many sales offers 3. Rarely/never make contact at all Be Different! Nurtured leads produce, on average, a 20% increase in sales opportunities versus non-nurtured leads. (Source: DemandGen Report) Copyright @ 2012 Michael Trow Enterprises LLC - info@michaeltrow.com +1 (850) 391 1489 www.michaeltrow.com
  6. 6. The Strategy New York Times Best Selling author of 4 books Empowers people to think bigger about who they are and what they offer the world Philosophical principals Practical approach to marketing Copyright @ 2012 Michael Trow Enterprises LLC - info@michaeltrow.com +1 (850) 391 1489 www.michaeltrow.com
  7. 7. The Strategy “Keeping In Touch is arguably the most important aspect of your marketing strategy” – Michael Port Direct Outreach Core Networking Elements Referrals Keeping In Touch Supporting Everything Else To… Activity Help You Reach Your Goals Copyright @ 2012 Michael Trow Enterprises LLC - info@michaeltrow.com +1 (850) 391 1489 www.michaeltrow.com
  8. 8. The Context Who What How When Copyright @ 2012 Michael Trow Enterprises LLC - info@michaeltrow.com +1 (850) 391 1489 www.michaeltrow.com
  9. 9. Let’s Make It Happen!1. Choose Your Content - Think about being R.I.T.E Build Relationships & Establish Yourself As An Expert2. Choose Your Format Copyright @ 2012 Michael Trow Enterprises LLC - info@michaeltrow.com +1 (850) 391 1489 www.michaeltrow.com
  10. 10. Continued3. Choose Your Frequency 22% of B2B organizations touch leads with lead nurturing on a weekly basis. (Source: MarketingSherpa) Your striving to be front of mind and anticipated Be consistent Copyright @ 2012 Michael Trow Enterprises LLC - info@michaeltrow.com +1 (850) 391 1489 www.michaeltrow.com
  11. 11. Visit – www.michaeltrow.com/kit.htmlinfo@michaeltrow.com(850) 391 1489Twitter - @mike_trowwww.michaeltrow.com Copyright @ 2012 Michael Trow Enterprises LLC - info@michaeltrow.com +1 (850) 391 1489 www.michaeltrow.com

×