5 steps to more revenue

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5 steps to more revenue

  1. 1. The Most Simple & Awesome Way To Generate A Marketing Plan That Will Get You More Clients Presented By – Michael TrowCopyright @2012 Michael Trow Enterprises LLC www.michaeltrow.com
  2. 2. The Challenge!
  3. 3. 5 Steps To More Revenue “Before Everything Else, Getting Ready Is The Key To Success” – Henry Ford 1) Set The Goals 2) Define The Target Market(s) 3) Refine The Message 4) Effectively Promote Yourself 5) Effectively Promote The BusinessCopyright @2012 Michael Trow Enterprises LLC www.michaeltrow.com
  4. 4. About Michael Culture and Business Enthusiast Practitioner of Proven Methodologies Proven Business Grower Wine Appreciator, Dog Lover & Out of Practice Musician *My perfect Sunday **Not my dog!Copyright @2012 Michael Trow Enterprises LLC www.michaeltrow.com
  5. 5. What I Do “Often businesses and managers have a theory or ideology but fail to convert this into actionable, measurable steps and a process that can be duplicated with ease” Help service providers get more clients By Working with them to improve the effectiveness and efficiency of their sales and marketing activity Through Coaching, Consultancy & TrainingCopyright @2012 Michael Trow Enterprises LLC www.michaeltrow.com
  6. 6. 5 Steps To More Revenue 1) Set The Goals 2) Define The Target Market(s) 3) Refine The Message 4) Effectively Promote Yourself 5) Effectively Promote The BusinessCopyright @2012 Michael Trow Enterprises LLC www.michaeltrow.com
  7. 7. 1. Set The Goals"Goals allow you to control the direction of change in your favor." Brian TracyWhat: Realistic Targets Based On FactWhy: To Know What To DoHow: Reverse EngineerWhen: Regular Review
  8. 8. 1. Continued… The Result Is: $$$ Channel 1 -$ Channel 2 - $ Channel 3 -$ KPI Based On KPI Based On KPI Based On Conversion Conversion Conversion Rates Rates Rates
  9. 9. 2. Define The Target Market(s) “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” – Peter DruckerWhat: A Statement Outlining Who You Can, & Want, To Do Business WithHow: The Larger Collective Of Your Ideal Clients Based On CircumstancesWhy: You Know Where To Find Them They Know You Serve Them You Can Be Consistent
  10. 10. 3. Refine Your Message“If Your Potential Clients Are Going To Purchase Your Services and Products They Must See Them As Investable Opportunities” – Michael Port What: Relevant Statements That Resonate With Your Audience How: Based On The Market’s Needs & Compelling DesiresWhere: EverywhereWhy: You Show You Understand Them You Reaffirm Your ‘Expert’ Status
  11. 11. 4. Effectively Promote YourselfWhat: The Activity Of Developing & Cultivating Relationships With Referral Partners & Market InfluencersHow: Systematically Approach Individuals, Organizations & BusinessesWhen: Daily
  12. 12. 5. Effectively Promote The BusinessWhat: The Optional Activity That Is Needed To Help Achieve The GoalsHow: Writing, Speaking, Social Media, Advertising, Sales etc.When: ConsistentlyWhere: Mediums Your Audience Use
  13. 13. Summary Be Systematic, Process Driven, Methodical and Consistent In Everything You Do Know Where The Revenue Is Coming From Communicate Effectively The Result(s) You Deliver Raise Awareness Through Relevant Channels
  14. 14. Questions: - info@michaeltrow.com Visit www.michaeltrow.comCopyright @2012 Michael Trow Enterprises LLC www.michaeltrow.com

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