Using Digital Tools to Engage Employees at Live Events

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From the PRSA Connect 13 Conference, PBJS creative agency Director of Content Strategy Mike Standish shows how using digital tools can help brands engage their employees and make for more meaningful and motivational corporate events.

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Using Digital Tools to Engage Employees at Live Events

  1. 1. YOUR AUDIENCE NEVER LEAVESHow digital tools drive engagement #PRSADigital
  2. 2. HELLO.I’m Mike StandishI work at PBJS +MSLGROUP.MikeSt@PBJS.com@MikeStandish
  3. 3. PBJSLive EventsInteractiveVideo + MotionBrand Development
  4. 4. LIVECONTENT BRANDING CREATIVE PRODUCTIONSTRATEGY Comprehensive Video / motion World-class executionMessage consulting at visual identity graphics, customthe highest executive systems media Collaboration across alllevel disciplines Style guides StagingEnsuring consistency / 10+ years’ experiencecreating synergy across Naming & Experiential & social & relationships with thethe event experience messaging activations best in the field
  5. 5. Digital Tools + Live Events #PRSADigital
  6. 6. WHAT IS A DIGITAL TOOL?WHY USE THEM?
  7. 7. EMPATHY.
  8. 8. EASY +
  9. 9. EASY +ENRICHING +
  10. 10. EASY +ENRICHING +INSPIRING =
  11. 11. COMMUNITY.
  12. 12. WHEN DOES AN EVENT BEGIN?
  13. 13. WHEN DOES AN EVENT BEGIN?WHEN YOURAUDIENCEFIRST HEARSFROM YOU.
  14. 14. WHEN DOES AN EVENT END?
  15. 15. WHEN DOES AN EVENT END?NEVER.
  16. 16. TOUCH POINTS1: Pre-Event 2: Entering the Event 3: During the Event 4: Downtime 5: Post-Event
  17. 17. MOMENTUMPRE-EVENT EVENT POST-EVENT
  18. 18. BEFORE YOU BEGIN …1: Establish your brand2: Set the tone3: Consistency = recognition
  19. 19. PRE-EVENT: FIRST CONTACT
  20. 20. PRE-EVENT: WEBSITE
  21. 21. PRE-EVENT: GATHER ASSETS
  22. 22. SOCIAL MEDIACapture UpdatesPublish on Internal ChannelsBuild Excitement for Next Event
  23. 23. THE WALK-IN EXPERIENCE
  24. 24. DURING THE EVENT: WI-FI
  25. 25. DURING THE EVENT: APP
  26. 26. DigitalPhysical
  27. 27. WHEN YOU CAN’T ATTEND … 1: Live Stream 2: Available for Download 3: Slideshare
  28. 28. LIVE INTERACTIONS#PRSADIGITAL
  29. 29. DURING DOWNTIME
  30. 30. CONVENIENCE Electronic purchases Portion to charity Raised $5,945
  31. 31. POST-EVENT: MEASUREMENT/ARCHIVE
  32. 32. POST-EVENT: MEASUREMENT/ARCHIVE
  33. 33. POST-EVENT: MEASUREMENT/ARCHIVE
  34. 34. SAY THANK YOU This isn’t goodbye! Include future milestones Smart follow-ups Editorial calendar
  35. 35. #PRSADIGITALBRAINSTORMMikeSt@PBJS.com @MikeStandish

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