AGENDA
● Who we are
And why we excel at what we do
● Who we work with
Examples of some of our clients
● Technology
We use ...
● Who we are
And why we excel at what we do
● Who we work with
Examples of some of our clients
● Technology
We use the lat...
● PPC Technology Company
● Many years experience in online market
● Part of the CorePlace Group
THE TECHNOLOGY PROVIDER
● Technology developed over 7 years in an agency
environment
● Significant investment in development resources
● Technolog...
THE PROCESS - STEP 1-2
THE PROCESS - STEP 3-4
THE PROCESS - STEP 5-6
THE PROCESS - STEP 7-8
● Almost any format accepted
● Updated as often as necessary
● Can be web scraped if necessary
● Main criteria is that you...
● Corrects abbreviations
● Translates industry vocabulary
● Removes prohibited characters
CLEANSES & TRANSLATES YOUR
DATA
BREAKS DOWN A VEHICLE INTO
‘DIMENSIONS’
Suzuki Grand Vitara
Ddis sZ5 1.9 L
Black 4 x 4
Manual Diesel
5 door 2012
12 £6,500
CONSTRUCTS KEYWORDS BASED ON
DIMENSIONS
Suzuki Grand Vitara
Suzuki Grand Vitara
Suzuki Grand Vitara
Suzuki Grand Vitara
Su...
ADDS ‘SEED’ KEYWORDS
Suzuki Grand Vitara
Ddis sZ5 1.9 L
Black 4 x 4
Manual Diesel
5 door 2012
12 £6,500
Cheap
Discount
Use...
ADDS ‘SEED’ KEYWORDS
Suzuki Grand VitaraCheap
Discount
Used
Pre-owned
Second hand
Suzuki Grand Vitara
Suzuki Grand Vitara ...
GENERATES OPTIMISED AD
COPY
● Creates ads using a combination of your data and the
seed keyword
● Automatically adjusts ad...
CREATES DISTINCT ADS FOR EACH AD
GROUP
Grand Vitara from £18,999
1.9 2012 in Black with Low Mileage.
4x4 Manual Diesel Now...
GENERATES NEW FORMAT
ADS
Grand Vitara from £18,999 - 1.9 2012 in Black with Low Mileage
1.9 2012 in Black with Low Mileage...
Grand Vitara from £18,999
1.9 2012 in Black with Low Mileage.
4x4 Manual Diesel Now Only £18,999
mycars.com/new_diesel_gra...
mycars.com new cars used cars about us contact
us
New Grand Vitara
From £18,999
AD LINKS TO DISTINCT LANDING PAGES
Each ke...
GEO TARGETING
Bids can be adjusted
according to how
close the searcher is to
your branch or
branches
15p 12p 9p
TACTICAL AND SPECIAL
OFFERS
Tactical deals and
special offers can be
updated via ‘cloud
based’ document
sharing.
New Grand...
COMPREHENSIVE REPORTING
eFeeder produces
comprehensive
reporting letting you
know how well we are
doing on a monthly or
ev...
BEST OF BREED - WHY US?
● Combination of technology & expertise
● Proven track record
● Long history of travel
CAR RETAIL - CPC REDUCTION
“A record breaking number of orders taken across the group.
Great result, well done everyone at...
CASE STUDY: SKI WEBSITE
Our client is a very well known online ski holiday company. The PPC account was previously managed...
CASE STUDY: RETAIL
Client is a nationally
known brand of
jewellery retailers.
One month after
taking control of the
accoun...
CASE STUDY: COST PER CLICK
REDUCTIONS
£0.00
£0.50
£1.00
BEFORE
AFTER
£0.61
£0.17
£0.00
£0.50
£1.50
BEFORE AFTER
£1.00
£1.1...
0
1000
0
3000
0
BEFORE AFTER
2000
0
1807
4
Service Company
CASE STUDY: CONVERSION
INCREASES
2887
5
0
200
800
BEFORE AFTER
...
● Only advertise available products/services
● Deep links to specific product pages
● The quality score is high so costs a...
Search Engine Marketing (PPC) for the Automotive Industry
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Search Engine Marketing (PPC) for the Automotive Industry

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A presentation on how Bloc Marketing helps car dealers maximise competitive advantage online! Reducing CPA drastically by applying Bloc's expertise / proven methodology and using innovative technology developed by Eysys!

Published in: Automotive, Technology, Design
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Search Engine Marketing (PPC) for the Automotive Industry

  1. 1. AGENDA ● Who we are And why we excel at what we do ● Who we work with Examples of some of our clients ● Technology We use the latest technology ● Case Studies Some of our case studies
  2. 2. ● Who we are And why we excel at what we do ● Who we work with Examples of some of our clients ● Technology We use the latest technology ● Case Studies Some of our case studies MISSION
  3. 3. ● PPC Technology Company ● Many years experience in online market ● Part of the CorePlace Group THE TECHNOLOGY PROVIDER
  4. 4. ● Technology developed over 7 years in an agency environment ● Significant investment in development resources ● Technology delivers significant ROI performance improvements TECHNOLOGY
  5. 5. THE PROCESS - STEP 1-2
  6. 6. THE PROCESS - STEP 3-4
  7. 7. THE PROCESS - STEP 5-6
  8. 8. THE PROCESS - STEP 7-8
  9. 9. ● Almost any format accepted ● Updated as often as necessary ● Can be web scraped if necessary ● Main criteria is that your feed must have either a URL or sufficient parameters to generate a URL COLLECTS & COLLATES YOUR DATA
  10. 10. ● Corrects abbreviations ● Translates industry vocabulary ● Removes prohibited characters CLEANSES & TRANSLATES YOUR DATA
  11. 11. BREAKS DOWN A VEHICLE INTO ‘DIMENSIONS’ Suzuki Grand Vitara Ddis sZ5 1.9 L Black 4 x 4 Manual Diesel 5 door 2012 12 £6,500
  12. 12. CONSTRUCTS KEYWORDS BASED ON DIMENSIONS Suzuki Grand Vitara Suzuki Grand Vitara Suzuki Grand Vitara Suzuki Grand Vitara Suzuki Grand Vitara Black Grand Vitara Black DDis SZ5 Diesel 4 x 4 DDis SZ5 1.9L 1.9L 1.9L
  13. 13. ADDS ‘SEED’ KEYWORDS Suzuki Grand Vitara Ddis sZ5 1.9 L Black 4 x 4 Manual Diesel 5 door 2012 12 £6,500 Cheap Discount Used Pre-owned Second hand
  14. 14. ADDS ‘SEED’ KEYWORDS Suzuki Grand VitaraCheap Discount Used Pre-owned Second hand Suzuki Grand Vitara Suzuki Grand Vitara 4 x 4 Suzuki Grand Vitara 4 x 4 Suzuki Grand Vitara 4 x 4
  15. 15. GENERATES OPTIMISED AD COPY ● Creates ads using a combination of your data and the seed keyword ● Automatically adjusts ad copy to cope with different word lengths Grand Vitara from £18,999 1.9 2012 in Black with Low Mileage. 4x4 Manual Diesel Now Only £18,999 mycars.com/new_diesel_grand_vitara
  16. 16. CREATES DISTINCT ADS FOR EACH AD GROUP Grand Vitara from £18,999 1.9 2012 in Black with Low Mileage. 4x4 Manual Diesel Now Only £18,999 mycars.com/new_diesel_grand_vitara ● Keyword: Diesel Grand Vitara Cheap Vitara from £18,999 1.9 2012 in Black with Low Mileage. 1 of 5 Suzuki Grand Vitara in Stock. mycars.com/grand_vitara_black ● Keyword: Cheap Black Grand Vitara
  17. 17. GENERATES NEW FORMAT ADS Grand Vitara from £18,999 - 1.9 2012 in Black with Low Mileage 1.9 2012 in Black with Low Mileage. 1 of 5 Suzuki Grand Vitara in Stock. mycars.com/grand_vitara_black
  18. 18. Grand Vitara from £18,999 1.9 2012 in Black with Low Mileage. 4x4 Manual Diesel Now Only £18,999 mycars.com/new_diesel_grand_vitara Grand Vitara from £18,999 1.9 2012 in Black with Low Mileage. 1 of 5 Suzuki Grand Vitara in Stock. mycars.com/grand_vitara_black SPLIT TEST ENGINE A: B: 1000 Impressions 97 Clicks Conversion rate 2% CTR 8.5% CPC £1.20 1000 Impressions 100 Clicks Conversion rate 2% CTR 10% CPC .95P
  19. 19. mycars.com new cars used cars about us contact us New Grand Vitara From £18,999 AD LINKS TO DISTINCT LANDING PAGES Each keyword can have its own URL Grand Vitara from £18,999 1.9 2012 in Black with Low Mileage. 1 of 5 Suzuki Grand Vitara in Stock. mycars.com/grand_vitara_black
  20. 20. GEO TARGETING Bids can be adjusted according to how close the searcher is to your branch or branches 15p 12p 9p
  21. 21. TACTICAL AND SPECIAL OFFERS Tactical deals and special offers can be updated via ‘cloud based’ document sharing. New Grand Vitara ZERO DEPOSIT 0% APR FROM £169 PER MONTH
  22. 22. COMPREHENSIVE REPORTING eFeeder produces comprehensive reporting letting you know how well we are doing on a monthly or even daily basis.
  23. 23. BEST OF BREED - WHY US? ● Combination of technology & expertise ● Proven track record ● Long history of travel
  24. 24. CAR RETAIL - CPC REDUCTION “A record breaking number of orders taken across the group. Great result, well done everyone at Bloc.”
  25. 25. CASE STUDY: SKI WEBSITE Our client is a very well known online ski holiday company. The PPC account was previously managed by an international digital marketing agency.
  26. 26. CASE STUDY: RETAIL Client is a nationally known brand of jewellery retailers. One month after taking control of the account, CPC had dropped by 16.3%, sales had increased by 202.91% and revenue increased 212%
  27. 27. CASE STUDY: COST PER CLICK REDUCTIONS £0.00 £0.50 £1.00 BEFORE AFTER £0.61 £0.17 £0.00 £0.50 £1.50 BEFORE AFTER £1.00 £1.12 £0.37 £0.00 £5.00 £10.00 BEFORE AFTER £7.53 £2.49 £0.00 £0.20 £0.40 BEFORE AFTER £0.36 £0.20 Leisure Company Car Buyers Insurance Watch Retailer
  28. 28. 0 1000 0 3000 0 BEFORE AFTER 2000 0 1807 4 Service Company CASE STUDY: CONVERSION INCREASES 2887 5 0 200 800 BEFORE AFTER 400 Insurance 600 54 649 0 5000 BEFORE AFTER 1000 0 Finance 2000 0 2500 0 1500 0 1544 7 1943 6
  29. 29. ● Only advertise available products/services ● Deep links to specific product pages ● The quality score is high so costs are lower ● The click through rate is improved ● Reduces average cost per click ● It improves conversion rate ● Increases sales and decreases costs BENEFIT SUMMARY

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