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Building a successful customer journey when you have multiple business units starts with a focus on the customer, but it also requires recognizing the unique needs of your internal marketing teams. What does it mean to implement a marketing solution rapidly and across markets or borders? How do you remain agile, allow for local experimentation, and incorporate your results, all while maintaining a consistent foundation?
Learn how Weight Watchers moved the needle by using a combination of off-the-shelf technology, a nimble approach, team collaboration, and a sometimes scrappy low-tech attitude to deploy customer journeys in North American and European markets in under 8 weeks.
Mike Olsson, Senior Director, CRM and BI Applications for Weight Watchers International
Stephanie Fitzgerald, Marketing Technology Lead for Weight Watchers International