How to Use Google+ for Business


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Are you interested in using Google+ for your company, but don’t know where to start? Have you heard that Google has integrated G+ into its organic search results and want to explore the SEO benefits of G+ for your business? Are you curious about Google+ Brand Pages for your organization but don't know how to start? Do you already have a presence on Twitter and Facebook and want to know whether to allocate precious resources to another social media platform? Have you seen G+ on the Internet and are +1-curious and want to learn how to integrate your brand with G+ and Google?

In this Webinar, you’ll find out how to:
• Set up your G+ personal account and profile, the basis for inclusion on the G+ for business community
• Set up your G+ Brand Page to best promote your brand and attract customers
• Create and share content with the goal of engaging current customers as well as prospective customers and partners
• Use G+ Circles and Hangout as a way of targeting and engaging with your followers
• Set up your privacy on your personal G+ to optimized search engine indexing for maximum SEO impact.

In this free 30-minute Biznology® Webinar, Chris Abraham explains how to set up Google+, from your personal G+ profile to your corporate Brand Page. Chris will show you how to open up your page for maximum SEO benefit and share ways to attract followers and keep them interested. Chris will also explore ways of engaging your followers so that they become both brand ambassadors and customers.

Special sponsored presentation by Abraham Harrison LLC, Brick Marketing, and Marketing Pilgrim

Chris Abraham is one of the bloggers at Biznology. Chris is a leading expert in online public relations with a focus on blogger outreach, blogger engagement, and Internet reputation management. Chris was recently named as one of the top 50 social media power influencers on Forbes and one of the top 10 social media influencers of 2011 by Marketwire.

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How to Use Google+ for Business

  1. 1. Chris Abraham Presents: How to UseGoogle+ for your Business March 13, 2012
  2. 2. Your moderator for today: Frank Reed • Managing Editor of #18 • Internet and Social Media marketing education and consulting • Weekly contributor to blog “Frank Fridays” @frankreed 919-285-1515 2
  3. 3. Thanks to all of How to Use our sponsors Google+ for Business Chris Abraham3
  4. 4. Click the orange arrow4
  5. 5. Your speaker for today: Chris Abraham • Co-Founder and President of Abraham & Harrison, LLC • Avid Blogger/Contributor: • Social Media/Technology Consultant @chrisabraham 202-352-5051
  6. 6. Your GMail AccountDo You Have a Gmail Account?• Before we can move forward towards creating a Google+ Business Page, it is important to create a Gmail/Google Account:• When setting up your new account, please be sure to be serious about your account, using your real, full name, your real personal information, and fill out as much information as youre comfortable giving; however, give until it hurts if you plan to use Google to its full potential
  7. 7. Your GMail AccountDo You Have a Gmail Account?• If you already have a Google Apps or Google Business account through your employer, youre already eligible to create your Google+ account through your business domain. In that case, you don’t need to create a Gmail account.• Be sure to upload or port your personal and business address book into your personal or corporate Google Mail account, into the Contacts portion of your Mail. This will allow you to "find" your personal and professional friends on Google+ easily and simply down the road.
  8. 8. Your Google ProfileHave You Populated Your Google Profile?• As part of the setup of your Gmail account or your G+ account, Google will ask you a series of questions. Each question you answer will add pieces to your complete Google Profile• If you want to get it over with in one go, please fill out your profile directly:• If youre worried about your privacy, Google offers you a dashboard, a place you can go to limit public data access to your Google personal information and profile:
  9. 9. Your Google ProfileHave You Populated Your Google Profile?• There are so many pieces and parts you can look at on the Google "privacy" Dashboard, just remember that Google does reward you for giving til it hurts, so to speak.• Do keep an eye out as to erroneous information since Google has been collecting a dossier on you since well before you actively decided to join Gmail or G+, so be sure to take some time to correct any assumptions that Google has about you that are obsolete or no longer true.• Every detail that you give to your Google Profile-- and every decision you make to make that information "public"--will reward you with an SEO and personal brand "bump" in organic Google search.
  10. 10. Your Google+ AccountHave You Joined Google+?• If you have already joined G+ but have not been back in a while, be sure to log in and look around.• Go to your Google Plus settings and make sure you share things publicly as a default-- were setting this entire thing up for the most business punch and business sense so anything that is not public--open to search indexing--will not help your branding.
  11. 11. Your Google+ AccountHave You Joined Google+?• When I started using G+, I would often share things in a limited way because G+ is very careful about protecting your privacy these days and errs on the side of propriety.• Ever since Twitter cut off Google from its real time web "pulse," Google has been trying to replace these tweets--Google+ is its only plan for this and you can benefit.
  12. 12. Set Up Your Google+ AccountHave You Created a Google+Business Page?• If you havent already, create a G+ business page at this URL: s/create• Be very careful during the setup process in order to make sure you have chosen the correct category of page.• Be sure to set up everything as thoroughly as possible and come from a place of inclusion-- take the time to find and follow any and all the people you can, including competitors and foes. Why? Because were playing to Google, not brand.
  13. 13. Set Up Your Google+ Account:Have You Created a Google+Business Page?• Google, like all social networks, prioritizes search result benefits on the size and importance of ones social graph as well as based on keywords.• Organize your circles with care because you cannot have more than 5,000 people in one circle-- so dont just pile everyone into "Following.”• Select the individuals in your organization who will have admin privileges, as of February 2012 there can be more than one.
  14. 14. Set Up Your Google+ AccountSeeding Content to your Google+ BusinessPage.• If you get into the habit of just dropping links and clicking submit into your stream, youre not doing yourself too much of a favor--be sure to frame the post with as much comment as you like--but since Google is explicit, be sure to make sure you consider keywords and phrases that help describe the content of your link or your comment.• If you drop links to your blog, site, articles, press releases, products, and services and you have junk results populated with the wrong photos or ugly titles and descriptions, you might want to make sure you work on how your sites and properties are set up, implementing better processes, including improvements in site speed, site architecture, and SEO and Google- supported HTML title and description tags.
  15. 15. Set Up Your Google+ AccountSeeding Content to your Google+ BusinessPage.• Always be sure to "share" every post you post to your G+ Business Page to your own G+ stream--also, comment and +1 your own business page if you feel comfortable-- remember that the social graph takes everything into account: # of comments, +1s, and shares--the G+ equivalent of Twitter Retweets and Facebook Shares and Likes...IMPORTANT NOTE: although Google does agood job or reminding you, when youre postingas your Google+ Business Page, youre in adifferent role--youre using G+ as your brand notas yourself.
  16. 16. Set Up Your Google+ AccountQuick and Easy Steps for Maximizing yourGoogle+ SEO Potential• Make sure all your posts are Public• Use a clean URL when you add your content• Prefixing names with a plus sign links that name to the person’s profile• Even though it is public, you still need friends, circles, engagement, and sharing
  17. 17. Set Up Your Google+ AccountQuick and Easy Steps for Maximizing yourGoogle+ SEO Potential• Get that Google +1 button on all your properties, blogs, corporate sites, personal sites, etc.• TAKE YOUR TIME and BE THOROUGH• Consider inviting your contacts to use Google+• Become an authentic member of the community
  18. 18. Questions?Thanks for your time, I’ve enjoyed speaking with you!Chris AbrahamAbraham
  19. 19. Don’t stop now! Don’t forget our sponsors April 3, 2012 11:00 to 11:30 ET Global Search Mike Moran Marketing Sign up now at more information: 19