How ISVs Can Migrate to SaaS Faster


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How CA AppLogic Cloud Platform helps ISVs get to SaaS faster. Sales deck using Challenger Sale methodology.

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How ISVs Can Migrate to SaaS Faster

  1. 1. Accelerating Time to SaaS for Software Vendors How CA AppLogic™ Helps You Get to Market Faster 1
  2. 2. The ultimate goal: Streamline your launch of SaaS  Accelerate Time-to-Market – Leverage existing code base – Streamline the development & test process  Drive up Profit Margin – Minimize capital investment – Decrease development complexity  Win More Customers – Target new customer segments – Extend channels 2 Copyright © 2013 CA. All rights reserved.
  3. 3. How do we acquire the skills in networking, security, and storage to build a SaaS offer? How do we get to SaaS faster without rebuilding our code? How do we launch SaaS without building new data centers and adding operations staff? How do we increase the frequency of releases while driving down the cost of deployment? Challenges 3 Copyright © 2013 CA. All rights reserved.
  4. 4. Why does getting to SaaS take so long? Application developers need specialized skills for SaaS  Re-architect applications – – – – Multi-tenancy Scaling to hundreds or thousands of users Metering & tracking usage Updating code and infrastructure without downtime  Build applications to scale – Multiple geographies, different laws – High availability & failover of networking, security, identity, backup  Build applications to align with operations teams’ concerns – Different hardware configurations – Trade-off between fast time to market and high availability 4 Copyright © 2013 CA. All rights reserved.
  5. 5. Traditional software delivery cannot keep pace How long does this process take for you? Where’s the biggest pain? Production QA Development IT • Obtain, install & configure hardware for dev & QA 5 • Create the release • Create deployment & ops docs • Replicate errors and fix • Configure the infrastructure & install the release • Run test suite • Document & reproduce errors for development Copyright © 2013 CA. All rights reserved. • Obtain, install & configure hardware • Configure infrastructure & install the release • Run the app
  6. 6. Virtualization, by itself, won’t get you to market faster Scripting & automation help address these issues, BUT… More effort to construct a multi-tier app into a service More things to managephysical & virtual Servers, databases, hypervisors, VMs 6 IP addresses Naming Network connectivity Resources Patching Global deployments mean repeating the effort in every data center No economies of scale across data centers Copyright © 2013 CA. All rights reserved. • • • • Require expertise Require time Are fragile Don’t grow your business
  7. 7. What if time to market Up to 95% faster you could and people? with the same code achieve… – – 7 Copyright © 2013 CA. All rights reserved.
  8. 8. Product Intro Highlighting unique capabilities to solve the address the pain associated with the commercial insight
  9. 9. Customer Case Studies That align to the prospect, with quantified business results from addressing the commercial insight
  10. 10. Product Overview 4 or 5 key product capabilities in more depth, used as needed
  11. 11. Summary Call to action, next steps