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Get more people to use your Crypto/Blockchain products

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How to solve some of the main problems the crypto world faces through design and get more people to use your products!

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Get more people to use your Crypto/Blockchain products

  1. 1. HYPE4 is a Polish Digital Agency designing and building successful fintech products that are easy to use, aesthetically pleasing and easy to expand. The company has worked on projects for many brands worldwide, both corporations and startups. About Hype4 & Estibits HYPE4 www.hype4.com Estibits www.estibits.com (closed alpha) Estibits is an AI cryptocurrency analyser that focuses on all factors other than the price fluctuation. It analyses external data sources and scores cryptocurrencies on merit, instead of relaying only on the value.
  2. 2. Do you want your crypto/blockchain product to be used by more people?
  3. 3. Every revolutionary technology is at first difficult to understand for most potential users. The problem
  4. 4. It reaches mostly tech-savvy early adopters, who take pride in overcoming the learning curve of the technology. The problem
  5. 5. 2007 How it works A great example in overcoming the learning curve was the first iPhone, launched in 2007. It helped create a completely new category of a device and changed the world and our computing forever. Revolutionary + Friendly There were smartphones before, but they weren’t as accessible, easy to use and powerful. The iPhone created a completely new category of it’s own. That sounds like a device reserved only for computer-smart users, right?
  6. 6. The solution? We understand what we know. To help new users feel more at home with a technology that is completely new, Apple has made a very smart decision to go with Skeuomorphism - which is a term for digitally immitating real-world objects. Your notes are on a leather bound paper page, your books are on a bookshelf and your games are on a casino-like green-linen table. The concepts were new and foreign, but the way they were introduced felt familiar right away. This in turn helped non-tech users to get in on the smartphone revolution early.
  7. 7. Two main problems with crypto adoption that can be fixed with design
  8. 8. Chaotic, overcomplicated UI’s and low quality design. Hard to understand phrasing.
  9. 9. Chaotic, overcomplicated UI Most exchanges now look like this. Very densely packed information, small fonts, elements fighting for attention. Looks professional, but at the same time completely inaccessible for a rookie investor. If someone just wanted to “try” investing in crypto’s in most cases after seeing this he’ll abandon the process.
  10. 10. Good example Coinbase is a good example of a UI that’s clear, simple, has plenty of whitespace and can be understood by a newcomer.
  11. 11. Your product should simply have a PRO user view and a beginner view. And let the user switch when he’s ready, instead of forcing the PRO version on him. Other good ideas include test investing (without real money) and interactive onboarding processes.
  12. 12. The same stock photos everywhere. Similar overdesigned, blue-glow based graphs and coins are used throughout the web to portray cryptos of all shapes and sizes. Visual nodes are literally on every other crypto website, often animated, which means everyone uses the same javascript code. The model you chose to promote your brand also promotes diet pills, shampoo, dental floss and swiss cheese. And as people see the same set of people on a lot of websites it lowers the trust in your brand. Look familiar?
  13. 13. Low quality meme-like designs. Here’s an example of BitcoinZ, a BTC and ZEC mix that was innovating like crazy. They created the first SMS payment gateway, the first real-life payment terminal and more. Due to extremely low quality advertising, that looked like internet memes, nobody had believed them. Other coins have already claimed the title of being the first in those areas. This is generally one of the biggest problems in crypto. Memes may be close to “real people” but at the same time they as far away from trust as we can get. Being unprofessional is NOT cool. Distorted vision
  14. 14. How to solve UI/UX problems?
  15. 15. How to solve the UX/UI problems? Think about your entire brand from the start. What is your message, colors, typography and style? Create a consistent design system and stick to it. Make your product into a consistent, thought-out thing instead of a mix and match of what others do. Do your own thing and do it in the most precise and detailed manner possible. It is vital that this is done by a professional designer, and not a marketing person. UX and UI knowledge is what pushes your message beyond the ordinary. Hire a designer
  16. 16. How to solve the UX/UI problems? Don’t use stock photography and cliché “graphics” of Bitcoins floating in space over a network of nodes. They give the message you used the same cheap materials everyone uses and people have already seen those visuals on other websites. This is one of the main factors impacting trust of your brand. Be original and professional and trust will follow. Non-generic visuals
  17. 17. How to solve the UX/UI problems? Don’t assume all your users are tech-savvy. Make a pro and a beginner mode in your product so people of all skillsets can use it. Limiting yourself to a small set of users won’t help with widespread adoption. Beginner mode
  18. 18. Hard to understand phrasing
  19. 19. A distributed ledger dApp on the X161c0*2 token platform, serving transactions at 1500TPS while maintaining masternode connection to the blockchain throuch 126234634bit authentication polymorphic cryptographic mechanism
  20. 20. Hard to understand phrasing Buzzwords and technical specs are all good to have. But when explaining what you do, try to reach as many people as possible. People need to understand what problems you solve and how it’s beneficial to them right away. If they need to think about it and decipher buzzwords, they’ll most likely go elsewhere. Buzzwords or message?
  21. 21. Beautiful photos of your most precious moments. 17 backlit MegaPixels 21 point anamorphic laser autofocus AI depth sensor within F2.4 Lens ImageApproximation Stabilization technology HDR, FDR, WTH How can you help your users vs bunch of tech specs.
  22. 22. www.hype4.com www.estibits.com @michalmalewicz @hype4design

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