Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Sales Meeting Online


Published on

Here's an old power point I used to review terms with the sales teaem when I first started.

  • Be the first to comment

Sales Meeting Online

  1. 2. <ul><li> </li></ul><ul><li>From July 2007 to April 2008 had over 10.2 Million visits </li></ul><ul><li>From July 2007 to April 2008 fans viewed over 41.4 Million pages </li></ul><ul><li>More Unique Visitors – averaged almost 500,000 unique visitors per month </li></ul>
  2. 3. <ul><li>Online terminology </li></ul><ul><ul><li>The evolution of the internet has produced some confusion with online terminology. Here’s a few of the most common terms you’ll use. </li></ul></ul>Pageview – Any successful internet link that produces a live page on a Website. Used to be known as “Hits”. Impression – The ad unit that appears on a Website in a consistently dedicated area or space.
  3. 4. Online terminology URL – Web address. Nav Bar (Navigation Bar) – The area on a Website where users can find drop down menus to access deeper layers of content. Drop Down Menu – The area housed by the nav bar that displays content categories. It appears when scrolled over or clicked. Right Rail – The area of a Webpage that typically houses advertising and more interactive content.
  4. 5. Online terminology 728 x 90 ad space (Super Banner, Billboard, Leaderboard) 120 x 60 ad space (button, logo spot) Share of Voice – The percentage of ad units served on a given number of pageviews. Example: If there’s 10,000 ad impressions served over 100,000 pageviews on a given day the daily share of voice is 10 percent. Roadblock - when one partner owns both key ad positions on one page as Alltel does here.
  5. 6. Online terminology 300 x 250 ad space (medium rectangle, cube) 160 x 600 ad space (skyscraper) Click thru url – The address inside an ad impression that directs the user to a new page.
  6. 7. Win Cavs tickets Splash Page (Landing Page) - A local destination point that typically lays over a national site’s homepage. Online terminology Fixed position – An area of a Website where a partner logo has a permanent home and is not in an ad rotation.
  7. 8. EPS File (EPS of logo) – Art file that allows our creative team to build ad units for display on Online terminology Ad tags – A link sent via email that identifies the ad unit creative and click thru that will be positioned on a Website. In the case of and, these links will be forwarded to the NBA office with section and impression goals.
  8. 9. Flash intro - When the gateway to a Website is covered by an animated video-like production to build hype or attract attention to an event or site content item. Online terminology Page takeover – When an ad unit or editorial feature falls on top of a users next desired page. There’s usually an escape “x” in the top right or lower left corner.
  9. 10. Email options Cavalier Insider Newsletter: 107,000 distribution every Monday throughout the regular season and post season and as needed during the off season (160x600 and 120x60 ad units) Cavaliers Partner Offer Newsletter: 25,000 opt-in distribution every Tuesday throughout the regular season and post season and as needed during the off season. Up to 4 partners per, or exclusive sends.