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Time-Saving Marketing: Hacks From HubSpot Insiders

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Premier Services Update From May 2015

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Time-Saving Marketing: Hacks From HubSpot Insiders

  1. 1. 7 Time-Saving Marketing Hacks from HubSpot’s Insiders Pro Tips for Optimizing Your Next Campaign Bill King and Ari Plaut, HubSpot
  2. 2. Bill King @inboundy Senior Customer Success Manager Premier Services Team
  3. 3. Ari Plaut @ariplaut Senior Customer Success Manager Premier Services Team
  4. 4. #marketinghacks
  5. 5. Want to start hacking? Talk to your Premier CSM today.
  6. 6. Agenda 1 Four HubSpot Hacks with Ari 2 Three Non-HubSpot Hacks with Bill 3 Conclusion/Resources
  7. 7. 1 Four HubSpot Hacks
  8. 8. HubSpot Hacks 1 Add a slide-in CTA to your Blog 2 Email a Report to your Team 3 Plug Your Systems into HubSpot using Zapier 4 Schedule your Social Messages in Bulk
  9. 9. HubSpot Hacks 1 Add a slide-in CTA to your Blog 2 Email a Report to your Team 3 Plug Your Systems into HubSpot using Zapier 4 Schedule your Social Messages in Bulk
  10. 10. Problem: My blog isn’t getting us enough leads.
  11. 11. Solution: Test out slide-in CTA’s on your blog
  12. 12. 192% Fact: When we tried this, we increased CTR by
  13. 13. So… How do we do it?
  14. 14. Execution:
  15. 15. Execution:
  16. 16. Execution: Wherever you’d like the CTA: At the bottom:
  17. 17. In Your Template: Add an HTML Module underneath the Blog Content:
  18. 18. In Your Template: Paste “Code Sample B” into the HTML module, and save.
  19. 19. In Your Stylesheet: Add “Code Sample C” at the bottom:
  20. 20. And that’s it!
  21. 21. Pro Tip: If you’re a Professional or Enterprise user, utilize a smart CTA as a slide-in to provide the most relevant offer.
  22. 22. HubSpot Hacks 1 Add a slide-in CTA to your Blog 2 Email a Report to your Team 3 Plug Your Systems into HubSpot using Zapier 4 Schedule your Social Messages in Bulk
  23. 23. Problem: Reporting my marketing data to my team is such a hassle
  24. 24. Solution: Configure automated reports to be dropped into your inbox on the regular
  25. 25. Execution:
  26. 26. Execution:
  27. 27. Execution:
  28. 28. Sample Use Cases from the Premier Services Team: • Email your boss your monthly traffic numbers • Email your Social Media team the number of leads generated from Social in a given week. • Email your PR team a report on visits from inbound links. • Email your Marketing team a list of your company’s most-converting offers each week. • Email your copywriters a list of the blog posts that generated the most leads every month.
  29. 29. HubSpot Hacks 1 Add a slide-in CTA to your Blog 2 Email a Report to your Team 3 Plug Your Systems into HubSpot using Zapier 4 Schedule your Social Messages in Bulk
  30. 30. Problem: My systems don’t all talk to each other.
  31. 31. Solution: Use Zapier to plug HubSpot into over 300 other tools.
  32. 32. Example: Bring your Eventbrite data automatically into HubSpot
  33. 33. Execution:
  34. 34. Execution:
  35. 35. Execution:
  36. 36. Execution:
  37. 37. Execution:
  38. 38. Execution:
  39. 39. Execution:
  40. 40. Execution:
  41. 41. Execution:
  42. 42. Execution:
  43. 43. Execution:
  44. 44. How Eventbrite Integration makes • Send reminder emails before the event, from HubSpot • Nurture attendees after the event. • Create Social Monitoring streams to track Twitter activity of attendees during the event. • Create Smart CTA’s to show event attendees a special discount on you website 1+1=3
  45. 45. Other Great Use Cases from the Premier Services Team: • Bring purchasers from WooCommerce to HubSpot for cross-sell emails • Create a new row in a Google Spreadsheet with every new HubSpot form submission, to aggregate data for your team. • When a new Trello to-do card is created, create a task in HubSpot’s calendar • Set a HubSpot calendar task when a new movie comes into theaters (via Rotten Tomatoes)
  46. 46. HubSpot Hacks 1 Add a slide-in CTA to your Blog 2 Email a Report to your Team 3 Plug Your Systems into HubSpot using Zapier 4 Schedule your Social Messages in Bulk
  47. 47. Problem: I wear a lot of hats, and don’t have enough time to devote to Twitter publishing. I’m not Guy Kawasaki
  48. 48. Solution: Schedule your messages in bulk ahead of time.
  49. 49. Execution:
  50. 50. 2 Three Non-HubSpot Hacks
  51. 51. Non-HubSpot Hacks 1 BuzzSumo 2 Canva 3 bubbl.us
  52. 52. Non-HubSpot Hacks 1 BuzzSumo 2 Canva 3 Bubbl.us
  53. 53. Problem: How do I leverage social media to build my brand?
  54. 54. Solution: Use BuzzSumo to identify the right people & opportunities
  55. 55. Execution:
  56. 56. Non-HubSpot Hacks 1 BuzzSumo 2 Canva 3 Bubbl.us
  57. 57. Problem: I’m not a graphic designer but I need to make my content look good!
  58. 58. Solution: Canva is an easy to use design & content creation solution
  59. 59. Execution:
  60. 60. Execution:
  61. 61. Non-HubSpot Hacks 1 BuzzSumo 2 Canva 3 Bubbl.us
  62. 62. Problem: Complex workflows can be challenging
  63. 63. Solution: Collaborate, plan & execute them easier with bubbl.us
  64. 64. Execution:
  65. 65. Execution:
  66. 66. Here’s what we covered… • Slide-in CTA • Email Reports • Zapier • Social Bulk Scheduling
  67. 67. Here’s what we covered… • Buzzsumo • Canva • Bubbl.us
  68. 68. THANK YOU
  69. 69. Want to start hacking? Talk to your Premier CSM today.
  70. 70. Resources – HubSpot Hacks: • Slide-in CTA • Email this Report • Zapier – Getting Started • Zapier -- Examples • Bulk Social Scheduling
  71. 71. Resources – Non-HubSpot Hacks: • BuzzSumo • Canva • Bubbl.us

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