Watch the webinar recording or download slides: https://www.smmconnect.com/events/1714?gref=mikek
Have you seen the recent B2B buying research? Study after study report that buyers:
- don’t trust salespeople
- do more and more of their own research
- don’t believe they understand them or their businesses
- grow weary of stereotypical seller behavior.
More than ever before, buyers don’t want to feel “sold to.” Yet, sellers still have quotas and a job to do. It’s a conundrum, for sure.
Fortunately, there is a path forward. It’s time to shift to a buyer-centric selling system that prepares reps to deal with modern buyers to “help them buy” and earn their respect and trust, while still being able to meet company quotas and succeed in sales.