Cox Printers Speaks to The Mandela Washington Fellowship

Mike Kaufman
Mike KaufmanPresident at Cox Printers
Michael Kaufman
WHO IS COX PRINTERS
• Since in 1907…. With Good Reason
• Environmentally Conscious
• Green Initiatives
• State-Of-The-Art Print Capabilities
• Total Marketing Solutions
Us
Customers
Community
Our Services
GREEN Initiatives
• 100 Sq.Ft Roof Garden
• 36 KW Solar System
• Wind Turbines
• We Recycle:
• Cartridges
• Paper
• Batteries
• Fresh vegetables harvested
for our community
• Milkweed, natural food
supply for Monarch
butterflies
• A variety of flowers that
“feed our bees”
The Rooftop Garden
Honey Bees (5-Rooftop Hives)
Live Bee Cam
More Green Initiatives
Cox Printers Speaks to The Mandela Washington Fellowship
Look what we did !
Recognition
Offset Printing
Ideal for:
• Books
• Brochures
• Customized On-Demand
• Catalogs
• Folders
• Large Press Runs
• Magazines, etc.
Digital Printing
Advantages
• Lower Set-Up Costs
• Print Lower Quantities
• Variable Data Customization
Names, Addresses, etc.
• High Print Quality
Direct Mail
Advantages
• Fully Customizable
• Part of a Global Marketing Strategy
• Ability to create specific messages
• Highly Measurable
• Cost Effective
Our Specialty
Inventory Management
• Design materials or print from masters
• On-Line store set-up and management
• Customize on-demand
• Schedule printing
• Ship to multiple locations
• Provide accurate reporting
Internet Marketing
Why You Need It
• Internet Strategies Create
More Visibility
• Strengthen message across
multiple platforms
• Use Your Website as a Lead
Generating Tool
Web & E-Commerce Development
• Develop a Strong Online Presence
• Created Inbound Leads
• Content Managed Platforms
• Social Media Integration
• Create an E-Commerce Revenue
Generating Platform
Online Marketing
• Search Engine Optimization
• Social Media Management
• Pay-Per-Click Advertising
• Blogging
• Content Marketing
• E-Mail Marketing
• Fully Coordinated approach
Trade Show Management
• Planning, Designing and Organizing
Show Experience
• Booth Design
• Promotional Products
• Pre-Show Mailers
• Post Show Follow-Up
• Material Storage and Shipping
Promotional Products
• Maintain Brand Integrity On Everything
• Custom Expertise
• Stay Within Specified Budgets
• Clothing, Electronics & Custom
Merchandise
• Trade Shows, Events
• Corporate Gifts
Us
Customers
Community
Thank You !
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Cox Printers Speaks to The Mandela Washington Fellowship

Editor's Notes

  1. Brief Introduction for Mike
  2. Discuss History of the business Talk about how you built the business Difficulties along the way You knew you had to make changes as a business and to the corporate culture One of the ways you decided to differentiate yourself was to become a sustainable business. In the printing industry this was new and innovative In addition you decided to combine your state of the art printing capabilities with other forms of marketing to become a total marketing solution.
  3. Talk about who we are, (culture, attitude, capabilities) Speak about our customers and what they have come to depend on you for Our stake in the community and our involvement in specific initiatives
  4. Introduce the movie
  5. Talk about all of cox green initiatives, the ones you are doing right now and also the future ones you are considering
  6. Talk about the rooftop garden and what you do with the vegetables you harvest
  7. Talk about how you started with Bees, a little bee history and of course the Bee facts
  8. talk about this slide and try ti intro movie on the following slide
  9. savings
  10. Awards and recognition, how your green efforts have paid off
  11. After all we are still printers,