Cox Printers Speaks to The Mandela Washington Fellowship

1. Michael Kaufman
2. WHO IS COX PRINTERS • Since in 1907…. With Good Reason • Environmentally Conscious • Green Initiatives • State-Of-The-Art Print Capabilities • Total Marketing Solutions
3. Us Customers Community
4. Our Services
5. GREEN Initiatives • 100 Sq.Ft Roof Garden • 36 KW Solar System • Wind Turbines • We Recycle: • Cartridges • Paper • Batteries
6. • Fresh vegetables harvested for our community • Milkweed, natural food supply for Monarch butterflies • A variety of flowers that “feed our bees” The Rooftop Garden
7. Honey Bees (5-Rooftop Hives)
8. Live Bee Cam
9. More Green Initiatives
10. Look what we did !
11. Recognition
12. Offset Printing Ideal for: • Books • Brochures • Customized On-Demand • Catalogs • Folders • Large Press Runs • Magazines, etc.
13. Digital Printing Advantages • Lower Set-Up Costs • Print Lower Quantities • Variable Data Customization Names, Addresses, etc. • High Print Quality
14. Direct Mail Advantages • Fully Customizable • Part of a Global Marketing Strategy • Ability to create specific messages • Highly Measurable • Cost Effective
15. Our Specialty Inventory Management • Design materials or print from masters • On-Line store set-up and management • Customize on-demand • Schedule printing • Ship to multiple locations • Provide accurate reporting
16. Internet Marketing Why You Need It • Internet Strategies Create More Visibility • Strengthen message across multiple platforms • Use Your Website as a Lead Generating Tool
17. Web & E-Commerce Development • Develop a Strong Online Presence • Created Inbound Leads • Content Managed Platforms • Social Media Integration • Create an E-Commerce Revenue Generating Platform
18. Online Marketing • Search Engine Optimization • Social Media Management • Pay-Per-Click Advertising • Blogging • Content Marketing • E-Mail Marketing • Fully Coordinated approach
19. Trade Show Management • Planning, Designing and Organizing Show Experience • Booth Design • Promotional Products • Pre-Show Mailers • Post Show Follow-Up • Material Storage and Shipping
20. Promotional Products • Maintain Brand Integrity On Everything • Custom Expertise • Stay Within Specified Budgets • Clothing, Electronics & Custom Merchandise • Trade Shows, Events • Corporate Gifts
21. Us Customers Community
22. Thank You !

Editor's Notes

Brief Introduction for Mike

Discuss History of the business
Talk about how you built the business
Difficulties along the way
You knew you had to make changes as a business and to the corporate culture
One of the ways you decided to differentiate yourself was to become a sustainable business.
In the printing industry this was new and innovative
In addition you decided to combine your state of the art printing capabilities with other forms of marketing to become a total marketing solution.

Talk about who we are, (culture, attitude, capabilities)
Speak about our customers and what they have come to depend on you for
Our stake in the community and our involvement in specific initiatives

Introduce the movie

Talk about all of cox green initiatives, the ones you are doing right now and also the future ones you are considering

Talk about the rooftop garden and what you do with the vegetables you harvest

Talk about how you started with Bees, a little bee history and of course the Bee facts

talk about this slide and try ti intro movie on the following slide

savings

Awards and recognition, how your green efforts have paid off

After all we are still printers,

Cox Printers Speaks to The Mandela Washington Fellowship

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Cox Printers Speaks to The Mandela Washington Fellowship

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