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Cox Printers Speaks to The Mandela Washington Fellowship

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Cox Printers Speaks to The Mandela Washington Fellowship

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On June 21, 2017, Cox Printers had the pleasure of speaking to a wonderful group of entrepreneurs from The Mandela Washington Fellowship. The focus was sustainability in business. Cox Printers demonstrated several ways in which we implement those ides in our organization

On June 21, 2017, Cox Printers had the pleasure of speaking to a wonderful group of entrepreneurs from The Mandela Washington Fellowship. The focus was sustainability in business. Cox Printers demonstrated several ways in which we implement those ides in our organization

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Cox Printers Speaks to The Mandela Washington Fellowship

  1. 1. Michael Kaufman
  2. 2. WHO IS COX PRINTERS • Since in 1907…. With Good Reason • Environmentally Conscious • Green Initiatives • State-Of-The-Art Print Capabilities • Total Marketing Solutions
  3. 3. Us Customers Community
  4. 4. Our Services
  5. 5. GREEN Initiatives • 100 Sq.Ft Roof Garden • 36 KW Solar System • Wind Turbines • We Recycle: • Cartridges • Paper • Batteries
  6. 6. • Fresh vegetables harvested for our community • Milkweed, natural food supply for Monarch butterflies • A variety of flowers that “feed our bees” The Rooftop Garden
  7. 7. Honey Bees (5-Rooftop Hives)
  8. 8. Live Bee Cam
  9. 9. More Green Initiatives
  10. 10. Look what we did !
  11. 11. Recognition
  12. 12. Offset Printing Ideal for: • Books • Brochures • Customized On-Demand • Catalogs • Folders • Large Press Runs • Magazines, etc.
  13. 13. Digital Printing Advantages • Lower Set-Up Costs • Print Lower Quantities • Variable Data Customization Names, Addresses, etc. • High Print Quality
  14. 14. Direct Mail Advantages • Fully Customizable • Part of a Global Marketing Strategy • Ability to create specific messages • Highly Measurable • Cost Effective
  15. 15. Our Specialty Inventory Management • Design materials or print from masters • On-Line store set-up and management • Customize on-demand • Schedule printing • Ship to multiple locations • Provide accurate reporting
  16. 16. Internet Marketing Why You Need It • Internet Strategies Create More Visibility • Strengthen message across multiple platforms • Use Your Website as a Lead Generating Tool
  17. 17. Web & E-Commerce Development • Develop a Strong Online Presence • Created Inbound Leads • Content Managed Platforms • Social Media Integration • Create an E-Commerce Revenue Generating Platform
  18. 18. Online Marketing • Search Engine Optimization • Social Media Management • Pay-Per-Click Advertising • Blogging • Content Marketing • E-Mail Marketing • Fully Coordinated approach
  19. 19. Trade Show Management • Planning, Designing and Organizing Show Experience • Booth Design • Promotional Products • Pre-Show Mailers • Post Show Follow-Up • Material Storage and Shipping
  20. 20. Promotional Products • Maintain Brand Integrity On Everything • Custom Expertise • Stay Within Specified Budgets • Clothing, Electronics & Custom Merchandise • Trade Shows, Events • Corporate Gifts
  21. 21. Us Customers Community
  22. 22. Thank You !

Editor's Notes

  • Brief Introduction for Mike
  • Discuss History of the business
    Talk about how you built the business
    Difficulties along the way
    You knew you had to make changes as a business and to the corporate culture
    One of the ways you decided to differentiate yourself was to become a sustainable business.
    In the printing industry this was new and innovative
    In addition you decided to combine your state of the art printing capabilities with other forms of marketing to become a total marketing solution.
  • Talk about who we are, (culture, attitude, capabilities)
    Speak about our customers and what they have come to depend on you for
    Our stake in the community and our involvement in specific initiatives
  • Introduce the movie
  • Talk about all of cox green initiatives, the ones you are doing right now and also the future ones you are considering
  • Talk about the rooftop garden and what you do with the vegetables you harvest
  • Talk about how you started with Bees, a little bee history and of course the Bee facts
  • talk about this slide and try ti intro movie on the following slide
  • savings
  • Awards and recognition, how your green efforts have paid off
  • After all we are still printers,
  • ×