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ASMI Conference Australia November 2014

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Postcards From Around The World: Global Healthcare Trends in Self-Medication
by Steve Sowerby (CEO and Founder XPotential)

Published in: Business
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ASMI Conference Australia November 2014

  1. 1. ASMI Conference Australia November 2014 v14 290914
  2. 2. Steve Sowerby CEO and Founder XPotential Postcards From Around The World Global Healthcare Trends in Self-Medication
  3. 3. ©XPotential 2014 4 Reinventing the Business §  Reinventing the Value Chain §  Reinventing the Assortment §  Reinventing the Retail Brand
  4. 4. ©XPotential 2014 5 Postcards From Around The World 2. Globalisation / Centralisation 3. Changing Face of Chronic Disease 4. The Drive to Personalisation 5. Unlimited Information Access 6. Reinventing Shopping 7. 24/7 Access to care 1. Managing the Costs of ill Health
  5. 5. ©XPotential 2014 6 “Change does not always go how we think it will”
  6. 6. §  Reducing the price of drugs and reimbursement §  Advancing Generics §  Shifting the spend onto Consumers 1. Managing the Costs of ill Health
  7. 7. §  Drive for growth and profit 2. Globalisation / Centralisation
  8. 8. 3. Changing Face of Chronic Disease §  Alliance of Physician, Pharmacy and Patient §  Retailers relationship with consumers
  9. 9. ©XPotential 2014 10 4. The Drive to Personalisation §  Big data in personalised care and promotion §  Expanding the role of the Pharmacist §  Increasing importance of the personal advisors
  10. 10. ©XPotential 2014 11 5. Unlimited Information Access §  Savvy consumers of self medication §  Taking personal responsibility for care
  11. 11. ©XPotential 2014 12 6. Reinventing Shopping §  Shift away from the traditional big box stores to more convenience shopping §  Convenience focus for self medication §  Access to ‘my care’ outside of the Pharmacy 24/7
  12. 12. ©XPotential 2014 13 7. 24/7 Access to care §  Going for ‘my care’ online §  Access to ‘my care’ in the Pharmacy
  13. 13. ©XPotential 2014 14 Postcards From Around The World 2. Globalisation / Centralisation 3. Changing Face of Chronic Disease 4. The Drive to Personalisation 5. Unlimited Information Access 6. Reinventing Shopping 7. 24/7 Access to care 1. Managing the Costs of ill Health
  14. 14. ©XPotential 2014 15
  15. 15. ©XPotential 2014 16 Providing exceptional private and personalized services and healthcare
  16. 16. ©XPotential 2014 17 Providing Distinctive Highly Innovative Health Care and Information Access in Store
  17. 17. ©XPotential 2014 18 Specific Focus on ‘Skin’ and ‘Pain’
  18. 18. ©XPotential 2014 19 Leveraging Mobile Technology
  19. 19. ©XPotential 2014 20 §  Personalized care and offer Best Practice from Lloyds Pharmacy §  Personal responsibility for managing disease §  Increasing the need for personal attention
  20. 20. ©XPotential 2014 21
  21. 21. ©XPotential 2014 22 Increasing Proximity with 24/7 Access to Care
  22. 22. ©XPotential 2014 23 Providing a Holistic Store with Pharmacy, Food, Cosmetic and Services all in one Destination
  23. 23. ©XPotential 2014 24 Using Customer Insight to Create a Personalised Loyalty Programme
  24. 24. ©XPotential 2014 25 Best Practice from Shoppers Drug Mart §  Increasing Proximity §  24/7 access to care §  Customer insight to create personalised promotions
  25. 25. ©XPotential 2014 26
  26. 26. ©XPotential 2014 27 Reinventing Shopping through Proximity and Innovation
  27. 27. ©XPotential 2014 28 Changing the Face of Chronic Disease and Personal Attention
  28. 28. ©XPotential 2014 29 Offer Beyond the Discount of Generic Drugs through a Prescription Savings Club
  29. 29. Rewarding a Happy, Healthy, Well- Balanced Life Through Their Loyalty Program
  30. 30. ©XPotential 2014 31 Reinventing the Business and Creating a Destination for Health and Daily Living
  31. 31. ©XPotential 2014 32 Best Practice from Walgreens §  Managing Cost of ill Health §  Changing the Face of Chronic Disease §  Creating a Centre for Health §  Providing Personal Care
  32. 32. ©XPotential 2014 33
  33. 33. Providing personalized and specific health-coach by partnering with insurance company
  34. 34. ©XPotential 2014 35 Best Practice from Rite Aid §  Alliance of Physician, Pharmacy and patients §  Personalized care §  Health Coaching
  35. 35. ©XPotential 2014 36 Implications §  Prepare for a multi-channel approach with clarity around the role of each channel for the shopper §  Building Shopper Insight as well as Consumer Insight §  Win; Win; Win solutions are the only sustainable answer §  Building Brand and its values as the trust mark for self medication
  36. 36. ©XPotential 2014 37 Postcards From Around The World 2. Globalisation / Centralisation 3. Changing Face of Chronic Disease 4. The Drive to Personalisation 5. Unlimited Information Access 6. Reinventing Shopping 7. 24/7 Access to care 1. Managing the Costs of ill Health
  37. 37. www.xpotentialanz.com “We align individuals, functions and organisations, throughout the world, to create and deliver brand equity” ©XPotential 2014 38 XPotential (UK) 4/5 Market Square Marlow Buckinghamshire SL7 3HH Tel: +44 1628 485847 Fax: +44 1628 478065 info@xpotential.co.uk XPotential (Thailand) Co. Ltd Q House Lumpini Level 27, 1 South Sathorn Road Tungmahamek, Bangkok, Thailand 10120 Tel: +66 (0) 2610 3706 Fax: +66 (0) 2610 3601 info@xpotential.co.th XPotential (Brasil) Av. Divino Salvador, 716 Moema – São Paulo- SP CEP – 04078-012 Tel: + 55 11 5051 9194 Fax: +55 11 5054 0421 contato@xpotential.com.br XPotential ANZ P.O Box 237, Hampton Melbourne Victoria 3188 Australia Tel:+61 (0) 404 098 892 enquiries@xpotentialanz.com

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