This is a presentation I gave at 2012 Product Camp sponsored by Silicon Valley Product Manager's Association at the eBay campus.
For best viewing, use the speaker notes.
The presentation is a shorter version of the talk I gave on the "Tyranny of Benchmarking" in December, 2011 and covers 3 methods to help define and build awesome products including:
- Best Imaginable Product
There are 3 examples explored for each method in detail.
There are also 6 other examples in mini-format that follow to reinforce the concepts.
Comments are welcome.