Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Product Camp 2012 - Harding

1,758 views

Published on

This is a presentation I gave at 2012 Product Camp sponsored by Silicon Valley Product Manager's Association at the eBay campus.

For best viewing, use the speaker notes.

The presentation is a shorter version of the talk I gave on the "Tyranny of Benchmarking" in December, 2011 and covers 3 methods to help define and build awesome products including:

- Best Imaginable Product
- Design-as-a-Product
- Self-as-a-Customer

There are 3 examples explored for each method in detail.

There are also 6 other examples in mini-format that follow to reinforce the concepts.

Comments are welcome.

Published in: Business, Technology
  • Be the first to comment

Product Camp 2012 - Harding

  1. 1. 3 Methods to Define & Build Awesome Products Mike Harding http://re.vu/MikeHarding follow: @mah1 © 2012 Mike Harding – All Rights Reserved
  2. 2. let’s get to it…
  3. 3. A change in perspective is worth 80 IQ points. - Alan Kay
  4. 4. BestImaginable Product
  5. 5. Best Imaginable ProductDesign as aProduct
  6. 6. Best Imaginable Product Design as a Product Self as aCustomer
  7. 7. BestImaginable Product
  8. 8. BestImaginable Product
  9. 9. Best Imaginable ProductWhat is the best imaginableexperience possible?
  10. 10. BestImaginable Product
  11. 11. BestImaginable Product
  12. 12. BestImaginable Product
  13. 13. BestImaginable Product
  14. 14. BestImaginable Product
  15. 15. BestImaginable Product
  16. 16. BestImaginable Product
  17. 17. BestImaginable Product
  18. 18. Best Imaginable Productwhat are you trying to accomplish?
  19. 19. BestImaginable Product
  20. 20. Best Imaginable Productis it best imaginable?
  21. 21. BestImaginable Product
  22. 22. BestImaginable Product
  23. 23. BestImaginable Product
  24. 24. Best Imaginable Productwhat are you trying to accomplish?
  25. 25. BestImaginable Product
  26. 26. Best Imaginable ProductDesign as aProduct
  27. 27. Design as a Productwhen is the last time you heard thisabout a hotel?
  28. 28. DesignI love you, I love you, as a I love you! Product
  29. 29. Design as a ProductI never met an Ace Hotel that I didnt like and so far Ive met 3 out of 4 of them.
  30. 30. Design as a ProductMy room came with a guitar which made me excited -"Look, I could play a guitar!”
  31. 31. Loved the vintage feel but DesignVERY clean and everything as a Product done RIGHT.
  32. 32. Design as a ProductThis place is not just for hipstersdarlings. We are 25 years too oldfor such a label and loved every little thing about our stay here!
  33. 33. Design as a ProductLOVE LOVE LOVE The Ace in NYC.
  34. 34. For under $100/night, you Designcan get a great room in the as a Product heart of the Pearl District.
  35. 35. Design as a Product Ace Hotel Portland is veryPortland. And by "Portland" Imean weird. In a good way.
  36. 36. Design as a ProductIt doesnt get better than the Ace!
  37. 37. Design as aProduct
  38. 38. Design as aProduct
  39. 39. Design as aProduct
  40. 40. Design as aProduct
  41. 41. Design as aProduct
  42. 42. Design as aProduct
  43. 43. Design as aProduct
  44. 44. Design as aProduct
  45. 45. Design as aProduct
  46. 46. Design as aProduct
  47. 47. Design as aProduct
  48. 48. Best Imaginable Product Design as a Product Self as aCustomer
  49. 49. Self as aCustomer
  50. 50. Self as aCustomer
  51. 51. Self as aCustomer
  52. 52. Self as aCustomer
  53. 53. Self as aCustomer
  54. 54. Self as aCustomer
  55. 55. Self as aCustomer
  56. 56. Self as aCustomer
  57. 57. Self as aCustomer
  58. 58. Self as aCustomer
  59. 59. Self as aCustomer
  60. 60. Self as aCustomer
  61. 61. Self as aCustomer
  62. 62. Self as aCustomer
  63. 63. Self as aCustomer
  64. 64. Self as aCustomer
  65. 65. Self as aCustomer
  66. 66. Self as aCustomer
  67. 67. HR Professionals: Self Yuck, breaks my tools! as a Customer(but I’d contact anyway)
  68. 68. HR Professionals: Self Yuck, breaks my tools! as a Customer(but I’d contact anyway) Candidates: When can I create my re.vu?
  69. 69. HR Professionals: Self Yuck, breaks my tools! as a Customer(but I’d contact anyway) Candidates: When can I create my re.vu? Hiring Managers: Wish more candidates would use this sort of resume.
  70. 70. Self as aCustomer
  71. 71. Self as aCustomer
  72. 72. which do you prefer?
  73. 73. Best Imaginable Product Design as a Product Self as aCustomer
  74. 74. let’s see some more examples
  75. 75. example 1
  76. 76. example 2
  77. 77. example 3
  78. 78. example 4
  79. 79. example 5
  80. 80. example 6
  81. 81. escape
  82. 82. escape perspective
  83. 83. escape perspective experiment
  84. 84. escape perspective SUCCEED! experiment
  85. 85. aspire to design GREAT products
  86. 86. Thank You!
  87. 87. 3 Methods to Define & Build Awesome Products http://re.vu/MikeHarding follow: @mah1 © 2012 Mike Harding – All Rights Reserved

×