Social media provides sales reps (both inside and independent) the opportunity to become more influential and powerful brand ambassadors in their territories for the lines they represent.
The sales rep role will continue to include traditional aspects, but in our view, it will also include the role of a local territory influencer to the table for branding and product. Why? Sales reps not only own the retail relationship, they are authentically immersed in the local and regional environments that they serve on behalf of their vendors. Social media offers the ability to connect the two for the enterprising sales rep, interested in being indispensable to vendors that employ them.