Socializing Your PR Efforts-October 2009


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My presentation about using social media tools to get more out of your online PR and media relations efforts. There's a few slides about why, some examples and how-to, and finish up with resource, tools and tips.

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Socializing Your PR Efforts-October 2009

  1. 1. Socializing Your PR Efforts<br />Taking advantage of social media to boostyour online public relations efforts<br />
  2. 2. What you can expect today <br />Why – being online & in social media is important<br />Social Media Impact – benefits you’ll realize<br />PR & Social Media Examples – ideas that work<br />Highlights for your social media PR presence<br />Tracking your good name – seeing your ROI<br />Resource-Tools-Tips – good stuff<br />
  3. 3. Why?<br />Survey* says:<br />91% of journalists use standard search engines to perform activities such as research companies, past media coverage and subject matter experts.  <br />64% use social networks<br />55% use blogs <br />50% use Wikis<br />*2008 Journalists Use of Search Survey by TopRank<br />
  4. 4. Why?<br />“There is little question anymore that social media impacts the news industry. A recent Brodeur study found that 75% of journalists say blogs and other forms of social media help shape editorial coverage.”<br />PRWeek US, 02/04/08<br />
  5. 5. Social Media Impact<br />Survey* says:<br />More than 60% business owners & employees said they “strongly agreed that overall marketing costs dropped when social media marketing was implemented.”<br />*Social Media Marketing Industry Report, March 2009 (page 17).NOTE: 70% of 880 respondents classified as small business owners.<br />
  6. 6. Social Media Impact<br />Survey* says:<br />“A significant 81% of all marketers indicated that their social media efforts have generated exposure for their businesses.”<br />“Exposure” being exposure being SEO, site traffic<br />*Social Media Marketing Industry Report, March 2009 (page 17).NOTE: 70% of 880 respondents classified as small business owners.<br />
  7. 7. PR & Social Media<br />Multi-faceted approach<br /><ul><li> Hosts info
  8. 8. Sends visitors out</li></li></ul><li>PR & Social Media<br />Easy to see all locations to find Scania Trucking<br />
  9. 9. PR & Social Media<br />Using blog platform<br />as newsroom<br />
  10. 10. PR & Social Media<br />Offering multiple ways to receive YOUR news<br />
  11. 11. PR & Social Media<br />Making images freely available for media & SEO<br />
  12. 12. PR & Social Media<br />Making images freely available for media & SEO<br />
  13. 13. PR & Social Media<br />Enhancing your story with video<br /><ul><li>Embedding
  14. 14. SEO</li></li></ul><li>Highlights<br />Blog platform as a newsroom<br />News releases<br />Testimonials<br />Event & other announcements<br />Trends you see in fundraising, needs of populations(s) you serve<br />Crisis communications<br />Easy for subscribing, sharing & receiving feedback<br />
  15. 15. Highlights<br />Image & Video Sharing: Flickr / YouTube<br />Show, as well as tell<br />Easily integrated with blog<br />Another place to be found<br />
  16. 16. Tracking Your Good Name<br />Terms to track<br />Your organization<br />Key donors names<br />Trends<br />Events<br />
  17. 17. Resources-Tools-Tips<br />Social Media Monitoring<br />Google Blog Alerts:<br />
  18. 18. Resources-Tools-Tips<br />Social Media Monitoring<br />Twitter search: <br />
  19. 19. Resources-Tools-Tips<br />Social Media Monitoring<br />Techrigy: Freemium account<br /><br />
  20. 20. Resources-Tools-Tips<br /><br />good how-not-to-do source<br />
  21. 21. Resources-Tools-Tips<br /><br /><br />
  22. 22. Resources-Tools-Tips<br /> / HARO<br />Free media inquiries<br />Mostly national<br />
  23. 23. Resources-Tools-Tips<br /><br />Helps with organic SEO<br />Assist media & others with full files access<br />Some stats: views & downloads<br />
  24. 24. Socializing Your PR<br />Sources cited<br />Social media’s impact still growing (Slide 2; subscription required)<br /><br />Improve Public Relations with SEO & Social Media (Slide 3<br /><br />Social Media Marketing Industry Report; March 2009 (Slides 4 & 5)<br /><br />
  25. 25. Thank you!<br />Presentation available at:<br /><br />Email:<br /><br /><br />Twitter: @MikeDriehorst<br />Blog:<br />